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Show Results For
- All HBS Web
(2,436)
- People (4)
- News (526)
- Research (1,709)
- Events (16)
- Multimedia (20)
- Faculty Publications (1,312)
- February 2015
- Article
Risk, Information, and Incentives in Online Affiliate Marketing
By: Benjamin Edelman and Wesley Brandi
We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to... View Details
Keywords: Affiliate Marketing; Incentives; Fraud; Advertising; Internet and the Web; Marketing Communications; Ethics; Digital Marketing
Edelman, Benjamin, and Wesley Brandi. "Risk, Information, and Incentives in Online Affiliate Marketing." Journal of Marketing Research (JMR) 52, no. 1 (February 2015): 1–12. (Lead Article.)
- 01 Apr 1996
- News
Technology for Learning's Sake
elaborates Susan Rogers, who points to the evolution of the Internet and the ascendance of digital technology as key factors in the School's ability to move forward. "We can now embed digitized video directly into cases; that was... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 20 Jan 2016
- Research & Ideas
Maybe Uber isn't God's Gift to Mankind
It’s easy to understand why so many people embrace transportation network companies like Uber and the growing number of other ride-sourcing startups, which enable drivers to make money using their own vehicles. By allowing passengers to hail a ride via a smartphone... View Details
- 2022
- Afterword
The Internet's Effects on Consumption: Useful, Harmful, Playful
By: John A. Deighton and Leora Kornfeld
Deighton, John A., and Leora Kornfeld. "The Internet's Effects on Consumption: Useful, Harmful, Playful." Afterword to The Routledge Handbook of Digital Consumption. 2nd ed., edited by Rosa Llamas and Russell Belk, 529–539. Routledge, 2022.
- 2016
- Working Paper
The Search for Peer Firms: When Do Crowds Provide Wisdom?
By: Charles M.C. Lee, Paul Ma and Charles C.Y. Wang
In knowledge-based economies, many business enterprises defy traditional industry boundaries. In this study, we evaluate six "big data" approaches to peer firm identifications and show that some, but not all, "wisdom-of-crowd" techniques perform exceptionally well. We... View Details
Keywords: Peer Firm; EDGAR Co-search; Analyst Co-coverage; Wisdom Of Crowds; Performance Benchmarking; Crowd Of Crowds; Internet and the Web; Accounting
Lee, Charles M.C., Paul Ma, and Charles C.Y. Wang. "The Search for Peer Firms: When Do Crowds Provide Wisdom?" Harvard Business School Working Paper, No. 15-032, October 2014. (Revised November 2016.)
- 2001
- Article
Online-Marketing-Controlling
By: Alexander Kracklauer, D. Quinn Mills, Olaf Passenheim and Dirk Seifert
- 02 Feb 2009
- Research & Ideas
The Success of Persistent Entrepreneurs
in part due to good timing seem to also do well in subsequent ventures. (By good timing we mean those entrepreneurs who founded a company in a given industry at a time when most new ventures did well: for example, microcomputer-related firms begun in 1981 or View Details
Keywords: by Sarah Jane Gilbert
Theodore W. Waitt
Waitt built one of the most successful computer manufacturers and sellers in the US. Along with Dell, Gateway became a pioneering force in using direct mail and the Internet to sell personal computers. Though Gateway has often lagged the... View Details
Keywords: Computers & Electronics
- 23 Sep 2014
- First Look
First Look: September 23
School Case 615-017 Qihoo Qihoo, one of the largest Internet companies in China today, was founded in 2005. The company started its business by offering a security software produc, and quickly dominated the market in China after its... View Details
Keywords: Sean Silverthorne
- April 1999
- Article
Keeping Score: Accounting and Issues and e-Commerce
By: David F. Hawkins
Hawkins, David F. "Keeping Score: Accounting and Issues and e-Commerce." Accounting Bulletin, no. 80 (April 1999).
- 2012
- Chapter
The Impact of Web 2.0 on Business-to-Business Marketing
By: Thomas J. Steenburgh and Das Narayandas
Steenburgh, Thomas J., and Das Narayandas. "The Impact of Web 2.0 on Business-to-Business Marketing." Chap. 9 (Vol. 7) of Legends in Marketing: Philip Kotler, edited by Jagdish N. Sheth and Ravi S. Achrol, 114–122. SAGE Publications, 2012.
- 01 Apr 1998
- News
Going For The Summit
to make high-stakes decisions that affect a lot of people, and you have to act quickly or you're in trouble," Carpenter explains. "Managing an Internet firm is just like that." Despite the challenge, under Carpenter's expert guidance, her... View Details
Keywords: Caroline Chauncey
- 01 Dec 1999
- News
Big Doings in Big Apple: New York Club Hosts Multiple Events
networking opportunities, the event, whose speakers included HBS professor Myra M. Hart, featured discussions on the specifics of financing and running a startup. Last month, the club held a one-day symposium, "The Internet for the Next... View Details
Rene C. McPherson
programming language also enabled the company to prosper exponentially through the advent of the internet and its intense requirement for large-scale, real-time data processing. View Details
Keywords: Automotive & Aerospace
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
product categories on the Internet. An analysis by Harris Interactive ecommercePulse computed the ratio of dollars consumers spent offline as a result of online shopping to dollars spent online. The greater the ratio, the more likely that online shoppers use View Details
- 02 Oct 2000
- Research & Ideas
Networked Incubators: Hothouses of the New Economy
the Internet economy. It shares certain features with other incubators—mainly, it fosters a spirit of entrepreneurship and offers economies of scale. But its key distinguishing feature is its ability to give start-ups preferential access... View Details
- 01 Jun 1999
- News
Where Main Street Meets Wall Street
another significant advance. For if the mutual fund first empowered the "little guy" by encouraging him to visit Wall Street, the Internet has captured the Street and placed it at his disposal, inside his personal computer. A Nation of... View Details
Keywords: Garry Emmons
- 12 Feb 2001
- Research & Ideas
Creating Value Across Borders
transparent capital markets, stable legal system, innovative scientific and university systems, tolerance for income disparity, and culture that rewards people who pursue opportunities after assessing the risks. Q: Did the Internet... View Details
Keywords: by Staff
Michael R. Bloomberg
expansive financial coverage. He parlayed his initial success on Wall Street into a full-service financial news media empire including radio stations, television programs, and Internet coverage before becoming the Mayor of New York City. View Details
Keywords: Entertainment & Broadcast Media
Richard S. Fuld, Jr.
the collapse of the internet boom, Lehman prospered by building its bond business, investing in equities in Europe, and enhancing its overall banking and research capabilities. View Details
Keywords: Finance