Publications

August 1993
Article

Transaction Cost Theory: Inferences from Clinical Field Research on Downstream Vertical Integration

By: V. K. Rangan, E. R. Corey and F. V. Cespedes

Keywords: Theory; Health; Vertical Integration

May 1993
Case

Patient Transfusion Services Lab of Central Blood Bank

By: James L. Heskett

The vice president of the Lab and Clinical Services at Central Blood Bank is faced with the challenge of convincing a hospital to use economical shared patient transfusion testing services. View Details

Keywords: Health Care and Treatment; Quality; Service Operations; Mathematical Methods; Customer Satisfaction; Health Industry

May 1993
Teaching Note

Alexander Hospital Gift Shoppe TN

Keywords: Health Care and Treatment; Health Industry; Health Industry

May 1993
Teaching Note

Lourdville Health Center TN

Keywords: Health Care and Treatment; Health Industry

May 1993
Teaching Note

Nasus Clinic TN

Keywords: Health Care and Treatment; Health Industry

April 1993 (Revised May 2009)
Case

Aravind Eye Hospital, Madurai, India: In Service for Sight, The

By: V. Kasturi Rangan

Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population.... View Details

Keywords: Developing Countries and Economies; Social Marketing; Service Delivery; Service Operations; Welfare; Expansion; Health Industry; India

February 1993 (Revised March 1995)
Case

Bernd Sterzel at the IVth Medizinische Klinik (A)

By: Linda A. Hill

After 10 years of running a small laboratory at Yale Medical School, Dr. R. Bernd Sterzel assumes leadership of a nephrology clinic in Nurnberg and Erlangen, Germany. In his ambitious efforts to transform the clinic into a leading academic research institution, he... View Details

Keywords: Change Management; Organizational Change and Adaptation; Problems and Challenges; Cross-Cultural and Cross-Border Issues; Health Industry; Germany; Connecticut

February 1993 (Revised August 1995)
Case

Medicare Payment for Drugs and Medical Devices

Keywords: Health Care and Treatment; Business and Government Relations; Health Industry; Health Industry; Health Industry

December 1992 (Revised November 1994)
Case

Becton Dickinson Division: Marketing Organization

By: Frank V. Cespedes

The marketing director for the largest division of a health care products company is reviewing the structure and staffing of the division's marketing organization. The division has authorization to hire an additional marketing manager. Hence, the immediate case... View Details

Keywords: Business Conglomerates; Health Care and Treatment; Human Resources; Recruitment; Selection and Staffing; Managerial Roles; Product Marketing; Measurement and Metrics; Organizational Structure; Strategy; Health Industry; Health Industry

October 1992 (Revised September 1993)
Case

Nopane Advertising Strategy

By: David E. Bell

Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results... View Details

Keywords: Competition; Intellectual Property; Advertising; Health Care and Treatment; Brands and Branding; Product Marketing; Pharmaceutical Industry; United States

1992
Book

Creating New Health Care Ventures: The Role of Management

By: R. E. Herzlinger

Keywords: Health Care and Treatment; Managerial Roles

September 1992 (Revised October 1992)
Case

Massachusetts General Hospital: Cancer Research Center

By: Ray A. Goldberg and Eve Stacey

Keywords: Health Care and Treatment; Health Industry; Boston

July 1992 (Revised March 1994)
Teaching Note

Beverly Hospital and North Shore Birth Center TN

Keywords: Health Care and Treatment; Health Industry

July 1992 (Revised May 1996)
Background Note

Note on Commodity Futures

By: Kenneth A. Froot, Jay O. Light and Nancy Donohue

Describes how commodity futures work, what products and exchanges are available, and who the players in the commodity markets are. Also presents a careful discussion of the pricing of futures in commodity markets, focusing on cost of carry and risk premium approaches,... View Details

Keywords: Futures and Commodity Futures