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  • All HBS Web  (5,712)
    • People  (11)
    • News  (1,054)
    • Research  (3,878)
    • Events  (42)
    • Multimedia  (35)
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  • September 2022
  • Background Note

On CUE: The Quest for Optimal Customer Unit Economics

By: Elie Ofek, Barak Libai and Eitan Muller
Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there... View Details
Keywords: Unit Economics; Business Startups; Performance Evaluation; Customer Value and Value Chain; Customer Relationship Management; Analysis
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Ofek, Elie, Barak Libai, and Eitan Muller. "On CUE: The Quest for Optimal Customer Unit Economics." Harvard Business School Background Note 523-050, September 2022.
  • Article

A Blueprint for Pharmacy Benefits Managers to Increase Value

By: William Shrank, Michael E. Porter, Sachin H. Jain and Niteesh K. Choudhary
Pharmacy benefits managers (PBMs) have a unique opportunity to promote public health and generate value in the healthcare system. However, PBMs are largely evaluated on their ability to control costs rather than improve health. PBMs should be evaluated along three... View Details
Keywords: Opportunities; Health; System; Cost Management; Partners and Partnerships; Motivation and Incentives; Value; Innovation and Invention; Performance Effectiveness; Health Industry; Pharmaceutical Industry
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Shrank, William, Michael E. Porter, Sachin H. Jain, and Niteesh K. Choudhary. "A Blueprint for Pharmacy Benefits Managers to Increase Value." American Journal of Managed Care 15, no. 2 (February 2009).
  • November 2016 (Revised December 2016)
  • Module Note

Strategy Execution Module 14: Managing Strategic Risk

By: Robert Simons
This module reading provides an overview of the business conduct boundaries, strategic boundaries, and internal control systems used to manage risk. Boundary systems—linked to clear, enforceable sanctions—are essential whenever demanding performance goals are set and... View Details
Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Boundary Systems; Innovation; Internal Controls; Fraud; Human Behavior; Staff Experts; Strategy; Risk Management; Behavior; Governance Controls; Management Practices and Processes; Boundaries; Employees; Business Strategy; Innovation and Invention
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Simons, Robert. "Strategy Execution Module 14: Managing Strategic Risk." Harvard Business School Module Note 117-114, November 2016. (Revised December 2016.)
  • May 2004 (Revised October 2004)
  • Case

Globe Telecom

By: Tarun Khanna, Krishna G. Palepu and Ingrid Vargas
The Ayala Group, one of the oldest and largest Filipino business groups, partnered with Singapore Telecommunications (SingTel) to launch a telecom venture following industry deregulation in the Philippines. The partners must decide whether to continue the venture in... View Details
Keywords: Strategy; Development Economics; Partners and Partnerships; Emerging Markets; Business Startups; Telecommunications Industry; Singapore; Philippines
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Khanna, Tarun, Krishna G. Palepu, and Ingrid Vargas. "Globe Telecom." Harvard Business School Case 704-505, May 2004. (Revised October 2004.)
  • Research Summary

Strategic Human Capital

My research focuses on the links between managerial background, job attributes, organizational/firm characteristics, and firm performance. Broadly speaking, I am interested in how a manager's skills, knowledge, connections, experiences, and other attributes... View Details

  • July 2018 (Revised June 2020)
  • Case

The Boston Cranberry Company

By: Alan MacCormack
This case describes the operations of a fictitious company that processes Cranberries. The case contains data that allows students to calculate the bottleneck stage in production, and to evaluate alternative investment options for increasing cranberry processing... View Details
Keywords: Process Analysis; Plant Management; Operations; Production; Management; Analysis; Performance Capacity; Investment
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MacCormack, Alan. "The Boston Cranberry Company." Harvard Business School Case 619-009, July 2018. (Revised June 2020.)
  • 29 Dec 2010
  • News

In Hard Times, Family Firms Do Better

  • 09 Aug 2011
  • Working Paper Summaries

How Firms Respond to Mandatory Information Disclosure

Keywords: by Anil R. Doshi, Glen W.S. Dowell & Michael W. Toffel
  • 23 May 2011
  • News

Corporate Sustainability Reporting: It's Effective

  • 09 Apr 2013
  • Video

Reset - Episode 2 - Moving Forward

  • September 2000
  • Case

MCI-WorldCom Combination, The (A)

By: Paul M. Healy and Jacob Cohen
Outlines the accounting decision faced by WorldCom in its acquisition of MCI. Two methods are discussed (purchase and pooling) and students are asked to evaluate which would be more suitable for WorldCom. View Details
Keywords: Mergers and Acquisitions; Accounting; Telecommunications Industry
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Healy, Paul M., and Jacob Cohen. "MCI-WorldCom Combination, The (A)." Harvard Business School Case 101-027, September 2000.
  • 15 Aug 2012
  • News

Nonprofits quantify their success

  • Article

Design of Search Engine Services: Channel Interdependence in Search Engine Results

By: Benjamin Edelman and Zhenyu Lai
The authors examine prominent placement of search engines' own services and effects on users' choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its... View Details
Keywords: Search Engine; Organic Search; Sponsored Search Advertising; User Interface; Channel Substitution; Search Technology; Consumer Behavior; Online Advertising
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Edelman, Benjamin, and Zhenyu Lai. "Design of Search Engine Services: Channel Interdependence in Search Engine Results." Journal of Marketing Research (JMR) 53, no. 6 (December 2016): 881–900. (First posted April 2013.)

    Tsedal Neeley

    Tsedal Neeley is the Senior Associate Dean and Chair of the MBA program at Harvard Business School, where she is the Naylor Fitzhugh Professor of Business Administration, Faculty Chair of the... View Details

      Arthur C. Brooks

      Arthur C. Brooks is the Parker Gilbert Montgomery Professor of the Practice of Public Leadership at the Harvard Kennedy School, and Professor of Management Practice at the Harvard Business School, where he teaches courses on leadership, happiness, and... View Details

      • June 2013 (Revised January 2024)
      • Case

      Governance and Sustainability at Nike (A)

      By: Lynn S. Paine, Nien-hê Hsieh and Lara Adamsons
      Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details
      Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB&I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland
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      Paine, Lynn S., Nien-hê Hsieh, and Lara Adamsons. "Governance and Sustainability at Nike (A)." Harvard Business School Case 313-146, June 2013. (Revised January 2024.)
      • August 2012
      • Case

      ARISE: A Destination-for-a-Day Spa

      By: Michael Beer and Lynda St. Clair
      A new Dallas-based health and beauty spa aims to use a highly distinctive human resource system as the foundation of its competitive strategy. By encouraging employees to act as "personal wellness coaches" (PWCs) with high commitment and broad responsibilities, the... View Details
      Keywords: Compensation and Benefits; Motivation and Incentives; Organizational Design; Organizational Culture; Service Delivery; Competitive Strategy; Innovation Strategy; Health Industry; Entertainment and Recreation Industry; Service Industry; Texas
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      Beer, Michael, and Lynda St. Clair. "ARISE: A Destination-for-a-Day Spa." Harvard Business School Brief Case 913-521, August 2012.
      • Mar 2012
      • Article

      The Incentive Bubble

      The past three decades have seen American capitalism quietly transformed by a single, powerful idea--that financial markets are a suitable tool for measuring performance and structuring compensation. Stock instruments for managers,... View Details
      • 18 Oct 2022
      • Cold Call Podcast

      Chewy.com’s Make-or-Break Logistics Dilemma

      Keywords: Re: Jeffrey F. Rayport; Retail
      • October 1997 (Revised December 1997)
      • Case

      Arrow Electronics: The Schweber Acquisition

      The CEO of Arrow is about to negotiate the acquisition of a smaller competitor to achieve economies of scale. The case presents data to permit evaluation of prices to bid and negotiating strategy. View Details
      Keywords: Negotiation Tactics; Acquisition; Electronics Industry
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      Rosenbloom, Richard S., and Stephen Kaufman. "Arrow Electronics: The Schweber Acquisition." Harvard Business School Case 798-020, October 1997. (Revised December 1997.)
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