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      • January 2010 (Revised March 2013)
      • Case

      HubSpot: Lower Churn through Greater CHI

      By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem
      HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details
      Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry
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      Martinez Jerez, F. Asis, Thomas Steenburgh, Jill Avery, and Lisa Brem. "HubSpot: Lower Churn through Greater CHI." Harvard Business School Case 110-052, January 2010. (Revised March 2013.)
      • January 2010 (Revised October 2011)
      • Case

      The Congressional Oversight Panel's Valuation of the TARP Warrants (A)

      By: Carliss Y. Baldwin
      The Congressional Oversight Panel wants to value the warrants issued to the government in connection with the TARP investments of 2008, in order to increase the transparency of options repurchases. The case describes the methodology used to value the warrants. Students... View Details
      Keywords: Financial Crisis; Asset Pricing; Financial Instruments; Investment; Business and Government Relations; Mathematical Methods; Valuation; Banking Industry; Public Administration Industry; United States
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      Baldwin, Carliss Y. "The Congressional Oversight Panel's Valuation of the TARP Warrants (A)." Harvard Business School Case 210-035, January 2010. (Revised October 2011.)
      • January 2010 (Revised April 2010)
      • Case

      Gobi Partners and DMG

      By: G. Felda Hardymon, Josh Lerner and Ann Leamon
      Thomas G. Tsao, founding general partner of Gobi Partners, an early stage venture capital firm in China, must decide how to manage his firm's largest investment after the departure of the CEO. Tom has temporarily stepped in as CEO, but finding a replacement with the... View Details
      Keywords: Restructuring; Competency and Skills; Decision Choices and Conditions; Venture Capital; Investment; Business or Company Management; Management Succession; Emerging Markets; Problems and Challenges; Business and Stakeholder Relations; China
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      Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Gobi Partners and DMG." Harvard Business School Case 810-095, January 2010. (Revised April 2010.)
      • January 2010 (Revised March 2010)
      • Case

      Transforming ASUSTeK: Breaking from the Past

      By: Willy C. Shih, Ho Howard Yu and Hung-Chang Chiu
      What happens when an original design manufacturer (ODM) firm tries to transform itself into a branded goods seller? The case traces the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that... View Details
      Keywords: Change Management; Transformation; Disruptive Innovation; Brands and Branding; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Computer Industry; Manufacturing Industry; Taiwan
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      Shih, Willy C., Ho Howard Yu, and Hung-Chang Chiu. "Transforming ASUSTeK: Breaking from the Past." Harvard Business School Case 610-041, January 2010. (Revised March 2010.)
      • January 2010 (Revised March 2010)
      • Compilation

      Firm Strategy Vignettes

      By: Josh Lerner, G. Felda Hardymon and Ann Leamon
      These three vignettes present various issues around the strategy and management of a private equity firm. In one, a senior partner must decide how to manage an over-extended colleague and how to reduce the risk of the firm's portfolio; in the second, a limited partner... View Details
      Keywords: Outcome or Result; Business Strategy; Problems and Challenges; Private Equity; Venture Capital; Investment Portfolio; Partners and Partnerships
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      Lerner, Josh, G. Felda Hardymon, and Ann Leamon. "Firm Strategy Vignettes." Harvard Business School Compilation 810-087, January 2010. (Revised March 2010.)
      • January 2010 (Revised August 2011)
      • Case

      United Breaks Guitars

      By: John A. Deighton and Leora Kornfeld
      When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
      Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry
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      Deighton, John A., and Leora Kornfeld. "United Breaks Guitars." Harvard Business School Case 510-057, January 2010. (Revised August 2011.) (request a courtesy copy.)
      • 2010
      • Casebook

      Global Capital and National Institutions: Crisis and Choice in the International Financial Architecture

      By: Laura Alfaro
      All managers face a business environment in which international and macroeconomic phenomena matter. International capital flows can significantly affect countries' development efforts and provide clear investment opportunities for businesses. During the 1990s and early... View Details
      Keywords: Financial Crisis; Capital; International Finance; Globalized Economies and Regions; Policy; Government and Politics; Business and Government Relations
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      Alfaro, Laura. Global Capital and National Institutions: Crisis and Choice in the International Financial Architecture. Singapore: World Scientific Publishing, 2010.
      • Article

      Improved Bounds on the Sizes of S.P Numbers

      By: Paul Myer Kominers and Scott Duke Kominers
      A number which is S.P in base r is a positive integer which is equal to the sum of its base-r digits multiplied by the product of its base-r digits. These numbers have been studied extensively in The Mathematical Gazette. Recently, Shah Ali... View Details
      Keywords: Mathematical Methods
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      Kominers, Paul Myer, and Scott Duke Kominers. "Improved Bounds on the Sizes of S.P Numbers." Mathematical Gazette 94, no. 529 (March 2010): 127–129.
      • 2010
      • Book

      One Strategy: Organization, Planning, and Decision Making

      By: Steven Sinofsky and Marco Iansiti
      Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book - written by Microsoft... View Details
      Keywords: Strategy; Organizations; Planning; Decision Making
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      Sinofsky, Steven, and Marco Iansiti. One Strategy: Organization, Planning, and Decision Making. NJ: John Wiley & Sons, 2010.
      • Article

      The Price of Equality: Suboptimal Resource Allocations across Social Categories

      By: Stephen M. Garcia, Max Bazerman, Shirli Kopelman, Avishalom Tor and Dale T. Miller
      This paper explores the influence of social categories on the perceived trade-off between relatively bad but equal distribution of resources between two parties and profit maximizing, yet asymmetric, payoffs. Studies 1 and 2 show that people prefer to maximize profits... View Details
      Keywords: Equality and Inequality; Resource Allocation; Societal Protocols; Profit; Decision Making; Prejudice and Bias; Market Transactions; Ethics; Power and Influence; Distribution; Organizations
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      Garcia, Stephen M., Max Bazerman, Shirli Kopelman, Avishalom Tor, and Dale T. Miller. "The Price of Equality: Suboptimal Resource Allocations across Social Categories." Special Issue on Behavioral Ethics: A New Empirical Perspective on Business Ethics Research. Business Ethics Quarterly 20, no. 1 (January 2010): 75–88.
      • 2010
      • Chapter

      When Does Leadership Matter? A Contingent Opportunities View of CEO Leadership

      By: Noam Wasserman, Nitin Nohria and Bharat Anand
      There is by now a long-standing debate on the impact that CEOs have on company performance. Studies of leadership describe how CEOs can significantly impact company performance, while the "constraints" perspective argues that leaders are sufficiently constrained by... View Details
      Keywords: Business Ventures; Leadership; Performance Improvement; Research; Opportunities
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      Wasserman, Noam, Nitin Nohria, and Bharat Anand. "When Does Leadership Matter? A Contingent Opportunities View of CEO Leadership." Chap. 2 in Handbook of Leadership Theory and Practice, edited by Nitin Nohria and Rakesh Khurana. Harvard Business Press, 2010.
      • December 2009
      • Case

      Hungerit

      By: David E. Bell, Sarah Morton and Mary Louise Shelman
      Hungary's top producer of poultry products is deciding the company's future strategy in the face of new opportunities in Central and Eastern Europe, a changing retail market in Hungary, and the possibility of increased global competition. View Details
      Keywords: Opportunities; Corporate Strategy; Competitive Strategy; Global Strategy; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Hungary
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      Bell, David E., Sarah Morton, and Mary Louise Shelman. "Hungerit." Harvard Business School Case 510-010, December 2009.
      • 2009
      • Working Paper

      Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation

      By: James K. Sebenius
      When facing a cross-border negotiation, the standard preparatory assessments -- of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc. -- should be... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Negotiation Process; Societal Protocols; Competitive Advantage; Cooperation
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      Sebenius, James K. "Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation." Harvard Business School Working Paper, No. 10-048, December 2009.
      • 2009
      • Working Paper

      Assess, Don't Assume, Part II: Negotiating Implications of Cross-Border Differences in Decision Making, Governance, and Political Economy

      By: James K. Sebenius

      When facing a cross-border negotiation, the standard preparatory assessments—of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc.—should be... View Details

      Keywords: Decision Making; Cross-Cultural and Cross-Border Issues; Corporate Governance; Negotiation Process; Organizational Culture; Business and Government Relations
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      Sebenius, James K. "Assess, Don't Assume, Part II: Negotiating Implications of Cross-Border Differences in Decision Making, Governance, and Political Economy." Harvard Business School Working Paper, No. 10-050, December 2009.
      • November 2009 (Revised May 2017)
      • Case

      Miracle Life, Inc.

      By: Lauren Cohen and Christopher Malloy
      Miracle Life is a firm with a unique setup and organizational structure. Specifically, it is a network marketing firm, also known as multi-level marketing (MLM) firm, which utilizes a large distributor base and depends on this individual distributor base to sell its... View Details
      Keywords: Finance; Cash Flow; Stocks; Growth and Development Strategy; Product Marketing; Distribution; Organizational Structure
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      Cohen, Lauren, and Christopher Malloy. "Miracle Life, Inc." Harvard Business School Case 210-039, November 2009. (Revised May 2017.)
      • November 2009 (Revised December 2009)
      • Case

      GTC Biotherapeutics: Developing Medicines in the Milk of Goats

      By: Ray A. Goldberg and Sarah Morton
      GTC is the first company in the animal world to receive FDA approval of a transgenic pharmaceutical. What are the implications for other firms in plants and animals and their opportunities to produce new medicines in an economical and safe fashion? View Details
      Keywords: Health Care and Treatment; Animal-Based Agribusiness; Plant-Based Agribusiness; Science-Based Business; Medical Specialties; Product; Technological Innovation; Health Industry; Pharmaceutical Industry; United States
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      Goldberg, Ray A., and Sarah Morton. "GTC Biotherapeutics: Developing Medicines in the Milk of Goats." Harvard Business School Case 910-403, November 2009. (Revised December 2009.)
      • November 2009 (Revised March 2013)
      • Case

      PureCircle

      By: David E. Bell and Aldo Sesia
      In December 2008, the U.S. Food and Drug Administration (FDA) determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircle manufactured from the Stevia plant, could be used in beverages, foods, and as a... View Details
      Keywords: Customer Relationship Management; Investment; Globalization; Leadership; Risk Management; Product Launch; Production; Performance Productivity; Business and Shareholder Relations; Food and Beverage Industry; United States
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      Bell, David E., and Aldo Sesia. "PureCircle." Harvard Business School Case 510-032, November 2009. (Revised March 2013.)
      • 2009
      • Working Paper

      Walking the Talk in Multiparty Bargaining: An Experimental Investigation

      By: Kathleen L. McGinn, Katherine L Milkman and Markus Noth
      We study the framing effects of communication in multiparty bargaining. Communication has been shown to be more truthful and revealing than predicted in equilibrium. Because talk is preference-revealing, it may effectively frame bargaining around a logic of fairness or... View Details
      Keywords: Equality and Inequality; Competition; Negotiation Process; Negotiation Types; Fairness; Interpersonal Communication; Game Theory; Cooperation
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      McGinn, Kathleen L., Katherine L Milkman, and Markus Noth. "Walking the Talk in Multiparty Bargaining: An Experimental Investigation." Harvard Business School Working Paper, No. 10-039, November 2009.
      • November 2009
      • Case

      The Explosion of Genetic Testing: Opportunities and Challenges

      By: Richard G. Hamermesh, Mara G. Aspinall and Rachel Gordon
      This case study invites the reader to consider genetic testing in several different lights. First, can the business of genetic testing be considered a disruptive innovation to the current drug therapy model as defined by Harvard Business School Professor Clay... View Details
      Keywords: Genetics; Health Care and Treatment; Health Testing and Trials; Disruptive Innovation; Business Model; Biotechnology Industry; Health Industry
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      Hamermesh, Richard G., Mara G. Aspinall, and Rachel Gordon. "The Explosion of Genetic Testing: Opportunities and Challenges." Harvard Business School Case 810-067, November 2009.
      • November 2009
      • Case

      VF Brands: Global Supply Chain Strategy

      By: Gary P. Pisano and Pamela Adams
      This case examines VF Brands global supply chain strategy. Historically, VF has used a combination of in-house manufacturing and traditional arms-length sourcing arrangements. At the time of the case, the company is considering a third approach to supplier relations... View Details
      Keywords: Global Strategy; Logistics; Supply Chain Management; Partners and Partnerships; Cooperation; Vertical Integration; Apparel and Accessories Industry
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      Pisano, Gary P., and Pamela Adams. "VF Brands: Global Supply Chain Strategy." Harvard Business School Case 610-022, November 2009.
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