Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (1,650) Arrow Down
Filter Results: (1,650) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (7,636)
    • Faculty Publications  (1,650)

    Show Results For

    • All HBS Web  (7,636)
      • Faculty Publications  (1,650)

      Entry In The US MarketRemove Entry In The US Market →

      ← Page 64 of 1,650 Results →

      Are you looking for?

      →Search All HBS Web
      • February 2007
      • Tutorial

      Measuring Marketing Performance

      By: John A. Quelch
      In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
      Keywords: Marketing Strategy; Corporate Strategy; Performance Evaluation
      Citation
      Purchase
      Related
      "Measuring Marketing Performance." Harvard Business School Tutorial 507-701, February 2007.
      • January 2007 (Revised May 2008)
      • Case

      Henry Luce and the American Century

      By: Nitin Nohria, Anthony Mayo and Logan Wilcox
      Henry Luce, founder of the publishing company which produced Time, Life, Fortune, and Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its... View Details
      Keywords: Business Growth and Maturation; Business Startups; Entrepreneurship; Business History; Leadership Style; Emerging Markets; Publishing Industry; United States
      Citation
      Find at Harvard
      Related
      Nohria, Nitin, Anthony Mayo, and Logan Wilcox. "Henry Luce and the American Century." Harvard Business School Case 407-076, January 2007. (Revised May 2008.)
      • 2007
      • Working Paper

      Retail Market Structure and Dynamics: A Three Country Comparison of Japan, the U.K. and the U.S.

      By: Jonathan Haskel, Ron S. Jarmin, Kazuyuki Motohashi and Raffaella Sadun
      This paper compares structure and dynamics of the Retail Trade Sectors in Japan, the U.K. and the U.S. This is done using confidential establishment and firm level data for each country. By using micro data we are able to perform much more detailed comparisons than... View Details
      Keywords: Industry Structures; Market Entry and Exit; Jobs and Positions; Size; Performance Productivity; Japan; United Kingdom; United States
      Citation
      Read Now
      Related
      Haskel, Jonathan, Ron S. Jarmin, Kazuyuki Motohashi, and Raffaella Sadun. "Retail Market Structure and Dynamics: A Three Country Comparison of Japan, the U.K. and the U.S." LSE/Ceriba Mimeo, January 2007. (Slides.)
      • December 2006 (Revised January 2007)
      • Case

      Chief Timothy Adeola Odutola and Nigeria's Manufacturing Sector

      By: Nitin Nohria, Anthony Mayo, Foluke Otudeko and Mark Benson
      Chief Timothy Adeola Odutola was an important contributor to Nigeria's manufacturing sector, creating a multimillion-dollar conglomerate including three factories, a retail franchise, a cattle ranch, a 5,000-acre plantation, a sawmill, and an exporting business before... View Details
      Keywords: History; Business Conglomerates; Corporate Social Responsibility and Impact; Corporate Entrepreneurship; Success; Leadership Style; Business History; Market Entry and Exit; Personal Development and Career; Business Startups; Manufacturing Industry; Nigeria
      Citation
      Find at Harvard
      Related
      Nohria, Nitin, Anthony Mayo, Foluke Otudeko, and Mark Benson. "Chief Timothy Adeola Odutola and Nigeria's Manufacturing Sector." Harvard Business School Case 407-027, December 2006. (Revised January 2007.)
      • December 2006 (Revised February 2009)
      • Case

      China Merchants Bank: Here Just For You

      By: F. Warren McFarlan, GuoQing Chen, HengYuan Zhu, Bin Yang, Michael Shih-ta Chen, G.A. Donovan, Waishun Lo and Yan Yang
      Founded in 1987, China Merchants Bank (CMB) is a pioneer in the use of technical innovation and IT as a competitive tool in the rapidly evolving Chinese banking sector. With a relatively small branch network when compared to its larger competitors, CMB uses an... View Details
      Keywords: Credit Cards; Information Technology; Technological Innovation; Innovation Leadership; Competitive Strategy; Initial Public Offering; Emerging Markets; Opportunities; Banking Industry; China; Hong Kong
      Citation
      Educators
      Purchase
      Related
      McFarlan, F. Warren, GuoQing Chen, HengYuan Zhu, Bin Yang, Michael Shih-ta Chen, G.A. Donovan, Waishun Lo, and Yan Yang. "China Merchants Bank: Here Just For You." Harvard Business School Case 307-081, December 2006. (Revised February 2009.)
      • December 2006 (Revised January 2009)
      • Case

      METRO Cash & Carry

      By: Tarun Khanna, Krishna G. Palepu, Carin-Isabel Knoop and David Lane
      Analyzes the globalization of Metro Case & Carry, a German wholesaler, which has flourished in many foreign markets but struggled to gain traction in India. Considers Metro's experience in Russia and China to put the company's challenges in India in comparative... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Emerging Markets; Market Entry and Exit; China; India; Russia; Germany
      Citation
      Educators
      Purchase
      Related
      Khanna, Tarun, Krishna G. Palepu, Carin-Isabel Knoop, and David Lane. "METRO Cash & Carry." Harvard Business School Case 707-505, December 2006. (Revised January 2009.)
      • December 2006 (Revised October 2007)
      • Case

      Monsanto: Realizing Biotech Value in Brazil

      By: David E. Bell and Mary L. Shelman
      In 2003, Monsanto's patented "Roundup Ready" technology was used illegally on 70-80% of the soybean area in southern Brazil. Under pressure from U.S. soybean growers, who were paying to license the technology, the firm implemented an innovative delivery-based... View Details
      Keywords: Plant-Based Agribusiness; Patents; Lawfulness; Emerging Markets; Product Development; Agriculture and Agribusiness Industry; Biotechnology Industry; Brazil
      Citation
      Educators
      Purchase
      Related
      Bell, David E., and Mary L. Shelman. "Monsanto: Realizing Biotech Value in Brazil." Harvard Business School Case 507-018, December 2006. (Revised October 2007.)
      • December 2006 (Revised August 2009)
      • Case

      Disney Consumer Products: Marketing Nutrition to Children

      By: David E. Bell and Laura Winig
      In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details
      Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Consumer Products Industry; Food and Beverage Industry
      Citation
      Educators
      Purchase
      Related
      Bell, David E., and Laura Winig. "Disney Consumer Products: Marketing Nutrition to Children." Harvard Business School Case 507-006, December 2006. (Revised August 2009.)
      • 2006
      • Working Paper

      Democratizing Entry: Banking Deregulations, Financing Constraints, and Entrepreneurship

      By: William R. Kerr and Ramana Nanda
      We examine entrepreneurship and creative destruction following US banking deregulations using Census Bureau data. US banking reforms brought about exceptional growth in both entrepreneurship and business closures. The vast majority of closures, however, were the new... View Details
      Keywords: Business Exit or Shutdown; Market Entry and Exit; Capital Markets; Entrepreneurship; Outcome or Result; Business Startups; Banks and Banking; Banking Industry; United States
      Citation
      Read Now
      Related
      Kerr, William R., and Ramana Nanda. "Democratizing Entry: Banking Deregulations, Financing Constraints, and Entrepreneurship." Harvard Business School Working Paper, No. 07-033, December 2006. (Revised July 2007, December 2007, October 2008, December 2008.)
      • December 2006
      • Article

      Europe vs America: Institutional Hysteresis in a Simple Normative Model

      By: Rafael Di Tella and Robert MacCulloch
      We show how the differences in US and European institutions can arise in a normative model. The paper focuses on the labor market and the government's decision to set unemployment benefits in response to an unemployment shock. The government balances insurance... View Details
      Keywords: Optimal Unemployment Benefits; Labor Market Institutions; Hysteresis; Europe; United States
      Citation
      Find at Harvard
      Read Now
      Related
      Di Tella, Rafael, and Robert MacCulloch. "Europe vs America: Institutional Hysteresis in a Simple Normative Model." Journal of Public Economics 90, no. 12 (December 2006): 2161–86.
      • 2006
      • Working Paper

      The Value of a 'Free' Customer

      By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz

      Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details

      Keywords: Customer Value and Value Chain; Auctions; Network Effects; Business Strategy
      Citation
      Read Now
      Related
      Gupta, Sunil, Carl F. Mela, and Jose M. Vidal-Sanz. "The Value of a 'Free' Customer." Harvard Business School Working Paper, No. 07-035, December 2006.
      • November 2006
      • Case

      Competitive Headaches (A): The Analgesic Wars

      By: Dennis A. Yao
      Addresses the problem of competing with a me-too consumer product. Focuses on Bristol-Meyers' 1975 strategy for introducing a competitor to Tylenol in the analgesic market. View Details
      Keywords: Market Entry and Exit; Competition; Competitive Advantage; Consumer Products Industry; Pharmaceutical Industry
      Citation
      Educators
      Related
      Yao, Dennis A. "Competitive Headaches (A): The Analgesic Wars." Harvard Business School Case 707-489, November 2006.
      • November 2006 (Revised December 2012)
      • Background Note

      Strategies Beyond the Market

      By: Felix Oberholzer-Gee and Dennis Yao
      Strategists are not alone in finding failing markets irresistible. Governments and social groups ranging from unions to the World Wildlife Fund also respond to market failures. Governments typically seek to fix failing markets, often with prescriptions of what... View Details
      Keywords: Markets; Failure; Strategy; Situation or Environment; Social Issues; Government and Politics; Corporate Social Responsibility and Impact
      Citation
      Educators
      Purchase
      Related
      Oberholzer-Gee, Felix, and Dennis Yao. "Strategies Beyond the Market." Harvard Business School Background Note 707-469, November 2006. (Revised December 2012.)
      • October 2006 (Revised August 2007)
      • Case

      Calloway Laboratory: Pee for Profit

      By: Richard G. Hamermesh and David Kiron
      Describes the formation and rapid growth of a drug-testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. View Details
      Keywords: For-Profit Firms; Health Care and Treatment; Health Testing and Trials; Growth and Development Strategy; Market Entry and Exit; Health Industry
      Citation
      Educators
      Purchase
      Related
      Hamermesh, Richard G., and David Kiron. "Calloway Laboratory: Pee for Profit." Harvard Business School Case 807-040, October 2006. (Revised August 2007.)
      • October 2006 (Revised October 2007)
      • Case

      Grosvenor Group Limited

      By: Andre F. Perold, Arthur I Segel, Oliver Corlette and Soyoun Song
      A global real estate investment firm is trying to decide whether to enter into a property-derivative transaction to help it effect a change in asset allocation. The market for real estate derivatives is beginning to grow quite rapidly and the firm is trying to... View Details
      Keywords: Asset Management; Financial Instruments; Financial Markets; Business or Company Management; Property; Financial Services Industry; Real Estate Industry
      Citation
      Educators
      Purchase
      Related
      Perold, Andre F., Arthur I Segel, Oliver Corlette, and Soyoun Song. "Grosvenor Group Limited." Harvard Business School Case 207-064, October 2006. (Revised October 2007.)
      • October 2006
      • Article

      Location Choices across the Value Chain: How Activity and Capability Influence Collocation

      By: Juan Alcacer
      There has been a recent revival of interest in the geographic component of firm strategy. Recent research suggests that two opposing forces—competition costs and agglomeration benefits—determine whether firms collocate in a given geographic market. Unexplored is (1)... View Details
      Keywords: Business Strategy; Competitive Strategy; Sales; Research and Development; Cost Accounting; Cost Management; Markets; Production; Organizational Change and Adaptation; Distribution; Cost vs Benefits; SWOT Analysis; Telecommunications Industry
      Citation
      Find at Harvard
      Related
      Alcacer, Juan. "Location Choices across the Value Chain: How Activity and Capability Influence Collocation." Management Science 52, no. 10 (October 2006): 1457–1471.
      • September 2006 (Revised July 2009)
      • Case

      BzzAgent, Inc. - 2005

      By: William A. Sahlman and Caroline Perkins
      Describes a set of financing issues confronting a rapidly growing company that uses "Word-of-Mouth" marketing techniques in promoting research, new products, or services. The company proposes to set the terms for a new round of venture capital it needs and to have... View Details
      Keywords: Venture Capital; Investment; Marketing Communications; Marketing Strategy; Value
      Citation
      Educators
      Purchase
      Related
      Sahlman, William A., and Caroline Perkins. "BzzAgent, Inc. - 2005." Harvard Business School Case 807-057, September 2006. (Revised July 2009.)
      • September 2006 (Revised September 2007)
      • Case

      VMware, Inc. (A)

      By: David B. Yoffie, Ward Bullard, Nikhil Raj and Suja Vaidyanathan
      VMware, Inc., the first company to crack the software virtualization market, faces new challenges from competitors' plans to bundle free virtualization solutions in operating systems. VMware, acquired by data storage giant EMC Corp. in 2003, has delivered top-line... View Details
      Keywords: Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Open Source Distribution; Competition
      Citation
      Find at Harvard
      Related
      Yoffie, David B., Ward Bullard, Nikhil Raj, and Suja Vaidyanathan. "VMware, Inc. (A)." Harvard Business School Case 707-013, September 2006. (Revised September 2007.)
      • Article

      The Role of Differentiation Strategy in Local Telecommunication Entry and Market Evolution: 1999-2002

      By: Shane Greenstein and Michael Mazzeo
      Citation
      Find at Harvard
      Related
      Greenstein, Shane, and Michael Mazzeo. "The Role of Differentiation Strategy in Local Telecommunication Entry and Market Evolution: 1999-2002." Journal of Industrial Economics 54, no. 3 (September 2006): 323–350.
      • August 2006
      • Case

      Dreyer's Slow Churned(TM) Ice Cream

      By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey
      Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details
      Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States
      Citation
      Educators
      Related
      Watson, Noel H., Steven C. Wheelwright, and Brian DeLacey. "Dreyer's Slow Churned(TM) Ice Cream." Harvard Business School Case 607-018, August 2006.
      • ←
      • 64
      • 65
      • …
      • 82
      • 83
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.