Filter Results:
(2,053)
Show Results For
- All HBS Web
(2,053)
- People (19)
- News (567)
- Research (1,058)
- Events (4)
- Multimedia (24)
- Faculty Publications (845)
Show Results For
- All HBS Web
(2,053)
- People (19)
- News (567)
- Research (1,058)
- Events (4)
- Multimedia (24)
- Faculty Publications (845)
- June 2009 (Revised March 2011)
- Module Note
The Creative Industries: Managing and Marketing Talent
By: Anita Elberse
This module note examines issues concerning the management and marketing of talent in the creative industries. It describes the characteristics of the market for creative talent, discusses how individual talent creates and captures value, and explores how professional... View Details
Keywords: Talent and Talent Management; Entertainment; Innovation and Management; Marketing; Creativity; Value
Elberse, Anita. "The Creative Industries: Managing and Marketing Talent." Harvard Business School Module Note 509-078, June 2009. (Revised March 2011.)
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
over a course of a career or in the flash of an eye—just ask Atlanta Falcons quarterback Michael Vick, who was a top endorsement target of clients such as Coca-Cola until he was disgraced earlier this year in a dogfighting scandal. Superstars throughout the View Details
- 06 Apr 2016
- News
Raising a Glass to Life-Long Entrepreneurship
Koch first brewed the now-well known beer in his kitchen, long before the term “craft beer” was coined. In his entertaining new book, he shares 20-plus years of lessons learned since the first batch of beer—“the long arc of an... View Details
- Profile
Jonathan Bailey
experience, "that they were quite delighted and amused to get their tour from a Brit." Giving tours was the entertaining side of the serious Senate business of, "writing memos," Jonathan says, "for senior staff on... View Details
- 03 Feb 2021
- News
A Collector Ahead of the Curve, Remembered
- 30 Oct 2020
- News
Lionsgate Names New Head of Inclusive Content
- 13 Feb 2019
- News
Bridging the Worlds of Hip-Hop and Contemporary Art
- 03 Sep 2018
- News
Moving Pictures
Josh Singer won’t tell me where he keeps his Oscar. In 2016, he won Hollywood’s most coveted award for cowriting Spotlight, the movie about Boston Globe journalists uncovering the Catholic priest sexual abuse scandal that also took home the Oscar for Best Picture.... View Details
- 13 Feb 2018
- News
How One Second Act CEO Brought Sunnier Days To Sesame Street
Keywords: Arts, Entertainment
- 07 Jul 2015
- News
"They Burned the House Down"
- 01 Jun 2014
- News
Innovation: An Orchestra of One
Video Embed Ann Chao discusses the inspiration behind her new startup, Sonation. As a student, Ann Chao (MBA 2013) loved playing chamber music with HBS friends. But MBAs live busy lives, and their jam sessions were few and far between. "One day I was practicing piano... View Details
- 31 May 2013
- News
Seeing the Light
EVANS: A second career emerges from a lifelong avocation. Photo courtesy of Chip Evans For decades, Chip Evans (MBA 1973) was a Mad Man in Manhattan, doing account work for major Fortune 500 clients at iconic advertising agencies such as Ogilvy & Mather, Foote Cone... View Details
- 01 Dec 2005
- News
Exploring the Galápagos
“Marty should be here for this; this is what he came here for,” Esther Flashner laments to our Galápagos National Park guide, as a dozen of us stroll the sandy beach of Darwin Bay on the island of Genovesa. We are improbably close to nesting sea birds, four species of... View Details
- 01 Sep 2005
- News
Change Channel
Brian Graden (MBA ’89) is president of MTV Networks and of Logo, the new gay-oriented cable channel launched in June. Logo features mostly movies but also documentaries, sports, travel shows, original sitcoms, concerts, and more. “When you tell a story about gay rodeo... View Details
Keywords: Arts, Entertainment
- 01 Jun 2003
- News
Portraits from the Class of 2003
“Tell me, what is it you plan to do with your one wild and precious life?” Last year when Tony Deifell (MBA 2002) posed this question — from a poem by Pulitzer Prize–winner Mary Oliver — to his sectionmates, he was impressed with what the answers told him. “I found... View Details
- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
Association and an MBA candidate in the class of 2015 at Harvard Business School. The event was moderated by Anita Elberse, the Lincoln Filene Professor of Business Administration at Harvard Business School, whose research focuses on marketing strategies for firms and... View Details
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
stake in Infoseek, the Internet search firm. Disney, once merely an entertainment provider, has thus become a multimedia giant able to shape and deliver news, information, and other content through a variety of channels. "Companies... View Details
- Web
SEI25 Series: Misan Rewane, MBA 2013, CEO WAVE - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details
- Web
Finding the Confidence to Apply to HBS - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details