Engineering - Publications - Faculty & Research

11 Aug 2011
Lessons from the Classroom

Perfecting the Project Pitch

marketing song and dance. "People with engineering backgrounds tend to struggle in this process," says Harvard Business School Associate Professor Thomas Steenburgh, who teaches the Business Marketing course that includes an... View Details

Keywords: by Dennis Fisher

09 Aug 2021
Research & Ideas

OneTen: Creating a New Pathway for Black Talent

learned first-hand about this inequity as a child in Philadelphia’s public schools. During a recent interview with Manny Maceda, Bain & Company’s worldwide managing partner, Frazier reflected on his experience: “My younger sister and I came along at a time when the... View Details

Keywords: by Rawi E. Abdelal, Katherine Connolly Baden, and Boris Groysberg

22 Feb 2022
News

A World of Difference

expertise are not bad things, but sometimes they narrow the way we think about problems because we think we have the right answer. One of the stories that I included in my book Rebel Talent was about the airline pilot Captain “Sully” Sullenberger, who lost power in... View Details

Keywords: Jen McFarland Flint

Blog

Celebrating 100 Years of the HBS Case Method

General Shoe Company case, with HBS Professor Jan W. Rivkin Get a case writer's perspective in An Ode to the Case Method and the Beauty of Engineering Disagreement Stay tuned for much more, including faculty videos about the case method,... View Details

26 Jun 2017
Research & Ideas

How Cellophane Changed the Way We Shop for Food

first transparent packaging film, was invented in 1908 by the Swiss engineer Jacques Brandenberger. He dubbed it “cellophane” as a combination of the words “cellulose” (of which it was made) and “diaphane” (an archaic form of the word... View Details

Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising

12 Jul 2004
Research & Ideas

Enron’s Lessons for Managers

Some events mark a generation. If a marker is a source of deep learning about ourselves, as Malcolm Salter believes it is, then the Enron crisis is exactly that for business people. Political scientists have the Bay of Pigs; engineers... View Details

Keywords: by Martha Lagace

21 Feb 2019
Blog Post

Machine Learning and Behavioral Economics

and Coding Clubs, Bracaglia keeps in close proximity to the critical design and engineering aspects of his ambitions. But it’s the school’s general management focus that he believes will prove most useful. “As a general manager, you’re... View Details

01 Oct 2001
News

Guy de Chazal: Changing Focus

shifting sense of priorities. Born in India, he went to boarding school in England and earned a degree in mechanical engineering at Manchester University. After graduating from HBS with distinction, he worked as a consultant with McKinsey... View Details

Keywords: Deborah Blagg

19 Mar 2012
HBS Case

HBS Cases: Overcoming the Stress of ‘Englishnization’

astonished," said an engineer interviewed after the announcement. "Many Rakuten employees are allergic to English." “If they don't have a language strategy, they'll regret it” In a company where just 10 percent of all... View Details

Keywords: by Kim Girard

05 Sep 2018
Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

Linux without contributing. Learning by contributing When a programmer or engineer runs into a problem or an opportunity to improve the Linux Kernel code, they generally suggest a change to a Linux “maintainer”–an experienced user who... View Details

Keywords: by Kristen Senz; Computer

12 Nov 2018
Blog Post

Student Portraits - Armed Forces Alumni Association

speed building, we raced towards the desert floor. “Sight picture, how do you feel?” I asked. “I’m steep, sir,” the student replied, as she tilted the nose down to make the correction. Tiny corrections now: a little left, a slight bunt of the nose. We raced... View Details

22 Apr 2021
Blog Post

Launching the Women in Tech Initiative at HBS

investors, and engineers from companies such as Facebook, Bridgewater, Nutanix, Tenable and McKinsey. Goals and Charter of the Group As a new group, the team was focused on establishing a stable foundation upon which future generations of... View Details

Web

Harvard Business School

Associates, a Washington, D.C. engineering and consulting firm. He also served in various roles during a 19-year career at Merrill Lynch, including managing director in the Public Finance Group, co-CEO of Merrill Lynch South Africa, and... View Details

13 Sep 2021
Research & Ideas

Science: The Unlikely Frontier for New Business Ideas

curate and share knowledge between the corporate and academic worlds better, so that managers don’t have to decipher the ever-expanding corpus of journal articles, Krieger says. “Managers need more than just a search engine for scientific... View Details

Keywords: by Avery Forman

24 May 2017
News

Ilene H. Lang, MBA 1973

international product development until she was promoted to lead its $500-million desktop business group. Two years later, when IBM acquired the firm, she was recruited by Digital Equipment Corporation (DEC) to build its software business. At DEC she launched... View Details

Keywords: Susan Young

08 Feb 2010
HBS Case

Looking Behind Google’s Stand in China

Google, the "do no evil" company, gained entry into the Chinese search engine market last decade by agreeing to ban search results on topics deemed sensitive by the Chinese government. To Google's way of thinking, it could do... View Details

Keywords: by Sean Silverthorne; Technology

March 2015
Case

BOLT: Seed Venture Capital Firm

By: William A. Sahlman and Robert F. White

BOLT is a different kind of seed venture capital firm built to serve the needs of early-stage startups at the intersection of hardware and software.

In the past decade, the cost of entrepreneurial experimentation has dropped dramatically, particularly in web... View Details

Keywords: Entrepreneurial Finance; Accelerator; Entrepreneurship; Finance; Venture Capital; Applications and Software; Information Infrastructure; Strategy

Citation

Educators

Purchase

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

and not always at the forefront of sustainability practices. “It can take a while to improve these processes, and I think the industry is moving in that direction. But, during the 1960s and 70s, the palm oil cluster was a huge engine of... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

According to Danaher, the DBS engine “drives the company through a never-ending cycle of change and improvement: exceptional people develop outstanding plans and execute them using world-class tools to construct sustainable processes,... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

18 Jul 2019
Lessons from the Classroom

The Internet of Things Needs a Business Model. Here It Is

correctly, and adjust the amount of fertilizer they use accordingly. “It’s so accurate, you can make these decisions on a plant-by-plant basis,” Lal says. In transportation, meanwhile, companies are selling everything from jet engines to... View Details

Keywords: by Michael Blanding; Computer

Publications