Direct Marketing - Publications - Faculty & Research

04 Dec 2007
First Look

First Look: December 4, 2007

a platform-based market socially efficient? We analyze a dynamic model where an entrant with superior quality competes with an incumbent platform, and examine long-run market outcomes. We find that the... View Details

Keywords: Martha Lagace

28 Jan 2014
First Look

First Look: January 28

economic trends a central economic activity and shed light on the mechanics of financial markets by providing a range of statistics and information about individual firms. They also raised questions that are still relevant today. What is... View Details

Keywords: Sean Silverthorne

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

Founded in 1997 to revolutionize the mundane printing business with new display technology, the company had its eye on multibillion-dollar markets like electronic newspapers. But to realize that vision, its scientists had to get into... View Details

Keywords: by John S. Rosenberg

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

can be a competitor, but it can also be a collaborator” If anything, says Harvard Business School marketing professor Thales S. Teixeira, that number understates the prevalence of media multitasking. "That 40 percent figure is... View Details

Keywords: by Michael Blanding; Advertising; Sports

19 Nov 2013
First Look

First Look: November 19

taking his company private. The company, which he had founded in his dorm room as a college freshman and which had made him the youngest Fortune 500 CEO in history, had been the market leader in PC sales in the early 2000s. In recent... View Details

Keywords: Sean Silverthorne

19 Feb 2014
Research & Ideas

Racist Umpires and Monetary Ministers

Church in the Oklahoma conference, which meticulously collected numbers on all aspects of the ministry, including pay, size of churches, and number of baptisms and conversions over a 43-year period. They found a direct correlation between... View Details

Keywords: by Michael Blanding; Sports; Information; Publishing

10 Jun 2002
Research & Ideas

Disruption: The Art of Framing

stated that their ventures were separate from their parent company, but their daily work processes indicated otherwise. Online sales reps still reported to and had offices near their print managers, for example. This direct reporting and... View Details

Keywords: by Clark Gilbert & Joseph L. Bower

01 Dec 2007
News

The Wise Men

Professors Williams, Lodge, Goldberg, and Salmon, we gain a behind-the-scenes look at the School during its crucial middle decades and further benefit from their accumulated wisdom as to future directions for the institution they helped... View Details

Keywords: Garry Emmons;Julia Hanna

07 Dec 2009
Research & Ideas

Government’s Positive Role in Kick-Starting Entrepreneurship

to let the market provide direction when offering subsidies to stimulate entrepreneurial and venture activity. Understanding the need for, and active encouragement of, strong interconnections with... View Details

Keywords: by Sean Silverthorne; Technology

25 Apr 2018
Blog Post

Policy, Practice, Leadership & Impact: Making a Difference with the HBS/HKS Joint Degree

biggest impact in alleviating financing constraints in Africa, developing the local private sector, and ultimately shifting countries away from foreign aid into more sustainable sources of financing. Specifically, IFC’s direct investments... View Details

Keywords: Nonprofit / Government

10 Aug 2015
News

A Talent Pipeline for Society’s Challenges

Morales, who now serves as marketing and communications manager at Year Up in the Bay Area, and Michelle Smith-Howard, who worked as director of early learning at DC Promise Neighborhood Initiative and is now director of early childhood... View Details

Keywords: Jill Radsken

Web

Innovation & the War Effort - Edwin H. Land & Polaroid | Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details

22 Apr 2015
Op-Ed

Reforming Greece: Myths and Truths

firms-partly thanks to changes in labor regulations that made labor markets more flexible. Reforms were also effective at cutting red tape that prevented entrepreneurs from starting businesses. The number of days to start a business... View Details

Keywords: by George Serafeim

17 Mar 2011
Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

ahead for Japan's business leaders and for global companies operating in Japan. Rohit Deshpande, Sebastian S. Kresge Professor of Marketing The culture of Japan tends to be outer directed. Thus, taking care of other people becomes much... View Details

Keywords: Re: Multiple Faculty

27 Jan 2003
Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

productivity and competitiveness, a company needs to understand where the clusters are in its business. It must understand the competitive position of its cluster versus other locations. This is important not only to inform location decisions, but also to inform how a... View Details

Keywords: by Sean Silverthorne

Web

Energy & Environment Club’s Icelandic Adventure! - Blog - Business & Environment

Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production... View Details

17 Jul 2017
Op-Ed

Op-Ed: As America Recedes from Global Leadership, Its CEOs are Stepping Up

As America recedes from global leadership under President Donald Trump’s “America First” policies, a new generation of business statesmen is stepping up to take on global issues of monumental importance: global trade, climate change, job creation, and healthy living.... View Details

Keywords: by Bill George

27 Feb 2025
Blog Post

IFC India 2025: HBS Visits Jindal Steel Works (JSW) Steel Dolvi Plant

market readiness for green steel. JSW Steel team dressed in all our gear at the Safety Experience Center Needless to say, when day four came, we were very excited to visit the JSW Dolvi steel plant. Getting there wasn’t trivial. At 7:40... View Details

Web

Black History Month | Baker Library

Entrepreneurship Dive into Mintel for Black-focused consumer research reports: Black Americans and Symbols of Identity - US - 2024 Marketing to Black Millennials and Gen Zs - US - 2024 Look at EMARKETER's reports related to Black... View Details

04 Mar 2013
Lessons from the Classroom

Lessons from Running GM’s OnStar

directing the engineering unit/group to disrupt its usual integration processes—all for a nascent uncertain venture. The team's marketing techniques were disruptive, too. Whereas automotive View Details

Keywords: by Carmen Nobel; Auto

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