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  • 27 Oct 2016
  • News

Pathfinder

of the more successful companies in the world,” Lesser told The Business Times of Singapore in a wide-ranging conversation that touches on the firm’s five decades of double-digit growth and evolution into digital solutions. Clients, he... View Details
  • 01 Dec 2016
  • News

Case Study: Sweat the Technique

are more performance and training related. Next, make sure there is good patent protection. And finally, develop a strategy for longer-term digital partnerships and begin the search. Find partners that will... View Details
Keywords: Dan Morrell
  • 01 Dec 2020
  • News

A New Approach to Contact Tracing

and strict quarantine measures, drawing on the city-state’s previous experience with pandemics, including SARS, H1N1, MERS, and Zika. Then in March 2020, Singapore deployed the world’s first Bluetooth-based contact-tracing system, TraceTogether, a new View Details
Keywords: Jennifer Gillespie; Government
  • 08 Aug 2016
  • Blog Post

CS50 for MBAs: Coding at HBS

I was an English major at Yale and worked at JPMorgan Chase in investment banking and corporate strategy in the years before HBS. So I knew enough about words and numbers to be dangerous, but certainly didn't know very much about bits... View Details
  • October 2013
  • Article

Ad Revenue and Content Commercialization: Evidence from Blogs

By: Monic Sun and Feng Zhu
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details
Keywords: Ad-sponsored Business Models; Media Content; Blog; Revenue Sharing; User-generated Content; Platform-based Markets; Blogs; Business Model; Digital Platforms; Commercialization; Digital Marketing
Related
  • Web

A Manager's Guide to Leveraging Technology - Course Catalog

business value of IT investments, and develop strategies for harnessing the power of emerging technologies. The course will also emphasize the importance of digital transformation and how students can... View Details
  • 23 Oct 2019
  • News

Preparing Leaders to Leverage Artificial Intelligence

HBS convenes an annual Digital Transformation Summit that explores the challenges and opportunities of tomorrow’s technology. The most recent summit, held in February, focused on artificial intelligence and drew some 500 professionals and... View Details
Keywords: Intellectual Ambition; Pathbreaking Research; Artificial Intelligence
  • June 21, 2019
  • Article

When Tech Companies Compete on Their Own Platforms

By: Feng Zhu
One common complaint from third parties about platform businesses is that they see what succeeds on their platforms and then enter the most profitable areas themselves, often decimating third parties in the process. Studies have identified several motivations for... View Details
Keywords: Platform-based Markets; Platform-owner Entry; Digital Platforms; Market Entry and Exit; Competition
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  • 2018
  • Working Paper

The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb

By: Chiara Farronato and Andrey Fradkin
We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers - peer hosts and hotels - who provide differentiated products. We estimate this model using data from... View Details
Keywords: Peer To Peer; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry
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  • 21 Mar 2016
  • Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

Boston. Elberse is remaining mum on celebrities planning to attend the next session in order to protect their privacy. Participants sign up to learn strategies for launching creative products, managing talent, coping with advances in... View Details
Keywords: by Dina Gerdeman; Entertainment & Recreation; Sports; Media & Broadcasting; Education
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

possesses a number of qualities that fit with its PowerShot digital camera brand." Fortunately, one of my students, Margarita Golod came to the rescue and connected me with Maria Sharapova. Sharapova was the ideal study subject in... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • August 2001
  • Teaching Note

EnronOnline: Louise Kitchen, Intrapreneur (A) & (B) TN

By: Christopher A. Bartlett
Teaching Note for (9-301-085) and (9-301-102). View Details
Keywords: Digital Platforms; Diversification; Failure; Information Technology Industry; Energy Industry
Related
  • Web

Marketing - HBS Online

Certificate Courses (3) Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach,... View Details
  • June 2020
  • Article

Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions

By: Ron Adner, Jianqing Chen and Feng Zhu
We study compatibility decisions of two competing platform owners that generate profits through both hardware sales and royalties from content sales. We consider a game-theoretic model in which two platforms offer different standalone utilities to users. We find that... View Details
Keywords: Compatibility; Platform Competition; Profit Foci; Digital Platforms; Competition; Profit; Decision Making
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  • 21 Jun 2004
  • Research & Ideas

Music Downloads: Pirates—or Customers?

selling complements to recorded music. We see some examples for this strategy even today: Apple sells songs to promote its iPods. Prince gives away his most recent release to promote his concerts. We need careful continuous monitoring of... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Music
  • 01 Mar 2017
  • News

Swimming with the Stream

customers. Gandhi, who released her first EP, Voices, in October and heads off on tour this month, has done stints at both Spotify and Interscope Records, which provided her with unique insight as she planned promotion and distribution for the EP. Here, she offers an... View Details
Keywords: Dan Morrell
  • September 1996 (Revised April 1997)
  • Case

GO Corporation

By: Josh Lerner, Thomas J. Kosnik, Tarek AbuZayyad and Paul C. Yang
GO faces a crisis in March 1991 when Microsoft announces the introduction of a competing operating system for pen-based computers. GO's managers must work with its venture financers, Kleiner Perkins, to redesign its financing, alliance, and product development... View Details
Keywords: Value Creation; Digital Platforms; Competition; Private Equity; Adaptation; Crisis Management; Information Technology Industry; Computer Industry
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  • 24 Jan 2012
  • First Look

First Look: Jan. 24

case to explore comprehensively how ambidextrous leadership works in practice, as well as business and HR leaders' active role in developing and promoting ambidextrous leadership.   Cases & Course MaterialsHUGE and Digital View Details
Keywords: Sean Silverthorne
  • 05 Jul 2004
  • Research & Ideas

Radical Change, Entrepreneurial Opportunity

advantage? It's a conscious strategy to play to their strengths? A: I think that's right. For instance, Polaroid identified digital imaging as an opportunity very early on; in fact, you could argue that its... View Details
Keywords: by Michael J. Roberts; Technology
  • 06 Dec 2017
  • News

Puzzle Master

towards digital experiences that enhance customer engagement. In an interview with Black Enterprise, Williams-Sonoma Vice President and Head of Strategy & Business Anddria Clack-Rogers Varnado (MBA 2014)... View Details