Filter Results:
(1,989)
Show Results For
- All HBS Web
(1,989)
- People (1)
- News (313)
- Research (1,332)
- Events (7)
- Multimedia (9)
- Faculty Publications (999)
Show Results For
- All HBS Web
(1,989)
- People (1)
- News (313)
- Research (1,332)
- Events (7)
- Multimedia (9)
- Faculty Publications (999)
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
iPhoto, etc., and become more of a service and software digital home application company. The strategy going forward is going to be more like a consumer electronics company, making hardware and software,... View Details
Keywords: by Sean Silverthorne
- January 2008 (Revised February 2010)
- Case
Microsoft adCenter
By: Peter Coles and Benjamin Edelman
Microsoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set... View Details
Coles, Peter, and Benjamin Edelman. "Microsoft adCenter." Harvard Business School Case 908-049, January 2008. (Revised February 2010.) (request a courtesy copy.)
- June 21, 2019
- Article
When Tech Companies Compete on Their Own Platforms
By: Feng Zhu
One common complaint from third parties about platform businesses is that they see what succeeds on their platforms and then enter the most profitable areas themselves, often decimating third parties in the process. Studies have identified several motivations for... View Details
Keywords: Platform-based Markets; Platform-owner Entry; Digital Platforms; Market Entry and Exit; Competition
Zhu, Feng. "When Tech Companies Compete on Their Own Platforms." Harvard Business Review (website) (June 21, 2019).
- 2018
- Working Paper
The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb
By: Chiara Farronato and Andrey Fradkin
We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers - peer hosts and hotels - who provide differentiated products. We estimate this model using data from... View Details
Keywords: Peer To Peer; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry
Farronato, Chiara, and Andrey Fradkin. "The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb." NBER Working Paper Series, No. 24361, February 2018.
- Web
Marketing - HBS Online
New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework,... View Details
- 01 Feb 2001
- News
Books
three factors that differentiate growth strategies that succeed from those that fail. In Unchained Value: The New Logic of Digital Business, Internet expert Mary Cronin argues that corporations will fail at... View Details
- Article
Products to Platforms: Making the Leap
By: Feng Zhu and Nathan Furr
Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new... View Details
Zhu, Feng, and Nathan Furr. "Products to Platforms: Making the Leap." Harvard Business Review 94, no. 4 (April 2016): 72–78.
- May 2017 (Revised May 2019)
- Supplement
Intuit: QuickBooks (B)
By: David Yoffie and Nicole Tempest Keller
This short case updates the earlier Intuit case on transitioning from a product company into a platform company. In addition to providing information on the recent successes and challenges of the business, it also explores a new challenge of building a platform with a... View Details
Yoffie, David, and Nicole Tempest Keller. "Intuit: QuickBooks (B)." Harvard Business School Supplement 717-513, May 2017. (Revised May 2019.)
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
possesses a number of qualities that fit with its PowerShot digital camera brand." Fortunately, one of my students, Margarita Golod came to the rescue and connected me with Maria Sharapova. Sharapova was the ideal study subject in... View Details
- 25 Jul 2007
- Lessons from the Classroom
The Evolution of Apple
constant," says Yoffie, noting that the case is used as part of the MBA required curriculum in the Strategy course and in numerous Executive Education programs. It can also be taught with a video presentation by John Sculley, Apple's... View Details
- 18 Jul 2014
- News
Team Players
interesting challenge, because you have a limited amount of time to build the brand. Then it disappears. We had to develop a marketing plan that was all-encompassing, but that still got the right information to the people who needed it." From the start, the View Details
- 05 Jul 2004
- Research & Ideas
Radical Change, Entrepreneurial Opportunity
advantage? It's a conscious strategy to play to their strengths? A: I think that's right. For instance, Polaroid identified digital imaging as an opportunity very early on; in fact, you could argue that its... View Details
- 28 Jul 2021
- News
Squarely in Their Corner
“personal board of directors,” that includes Sarah Harden (MBA 1999), CEO of the Reese Witherspoon media company Hello Sunshine. The two worked together at Fox Networks Group, where Ahuja helped launch Hulu while Harden served as senior vice president overseeing View Details
- June 2014
- Article
Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves
By: Benjamin Edelman
How does online advertising become less effective than advertisers expect and less effective than measurements indicate? The current research explores problems that result, in part, from malfeasance by outside perpetrators who overstate their efforts to increase their... View Details
Keywords: Online Advertising; Measurement; Mismeasurement; Fraud; Invisible; Digital Marketing; Misleading and Fraudulent Advertising; Marketing Strategy
Edelman, Benjamin. "Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves." Journal of Advertising Research 54, no. 2 (June 2014): 127–132.
- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (C)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details
Keywords: Marketing; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Marketing Strategy; Digital Marketing; Advertising Industry; Public Administration Industry; Transportation Industry; Oceania; Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (C)." Harvard Business School Supplement 514-081, January 2014. (Revised June 2014.)
- June 2000 (Revised March 2003)
- Case
IBM Technology Group
By: Andrew P. McAfee and Kerry Herman
Explores two main issues: how the IBM Technology Group was able to build a robust, scalable, and functional IT platform using packaged enterprise resource planning (ERP) software from SAP, and how the division should best leverage this capability going forward. View Details
Keywords: Management; Digital Platforms; Information Technology; Competitive Advantage; Projects; Information Technology Industry
McAfee, Andrew P., and Kerry Herman. "IBM Technology Group." Harvard Business School Case 600-010, June 2000. (Revised March 2003.)
- 01 Mar 2015
- News
Clubs Hopping
Reaching Out The first annual HBS Latino Alumni Association Southern Dinner, held in Dallas last fall, was more than a social occasion for outgoing club president Al Suarez (MBA 2005) and event organizer Eric Calderon (MBA 2013)—it was also a successful trial of the... View Details
- 16 Apr 2001
- Research & Ideas
Angels Face the Innovator’s Dilemma
the mark. "Microsoft can innovate faster than your life can change," Christensen observed dryly. The only thing we know for sure is that nobody knows the right strategy as the disruption takes root.—Clayton M. Christensen When... View Details
- 01 Sep 2017
- News
Inbox: From Das’s Desk
classrooms, online through our HBX digital learning platform, in the regions and communities where you live, within your companies, or right in your email inbox. Our thinking is evolving toward a strategy of... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
got a high-tech upgrade. On a warm July day at a little past 11 a.m., as the early lunch crowd shuffles in, Karavites runs through the changes: digital menu boards, a mobile ordering system, a new delivery collaboration with UberEATS, and... View Details