Digital Business - Publications - Faculty & Research

10 Dec 2007
HBS Case

One Laptop per Child

bit more complicated than originally anticipated. A new Harvard Business School case study called "Marketing the '$100 PC'" spells out these opportunities, problems, and challenges from a marketing point of view. As the case... View Details

Keywords: by Martha Lagace; Computer

04 Dec 2012
First Look

First Look: December 4

Business Review 90, no. 12 (December 2012) Abstract An abstract is unavailable at this time. Read the article: http://hbr.org/2012/12/the-microwork-solution/ar/1 Are There Too Many Safe Securities? Securitization and the Incentives for... View Details

Keywords: Carmen Nobel

08 Jun 2010
First Look

First Look: June 8

Kerry HermanHarvard Business School Case 510-063 In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas... View Details

Keywords: Martha Lagace

17 Mar 2021
Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

for online retailers. Companies should use the data they collect from digital interactions to learn about these new customers: How do the new e-commerce customers compare to the pre-pandemic ones? Are they buying the same products at the... View Details

Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail

21 Jun 2011
First Look

First Look: June 21

learning among lower-level employees. We exploit a field-research setting in which business units vary in the "tightness" with which they monitor employee decisions. We find that tighter monitoring gives rise to implicit... View Details

Keywords: Sean Silverthorne

04 Feb 2014
First Look

First Look: February 4

by smart competitors and changes in their industries. In each case, there were opportunities to act before a crisis engulfed the organization. At Kodak, for example, CEO George Fisher attempted to move the company into the digital era in... View Details

Keywords: Sean Silverthlorne

10 Mar 2015
Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details

Keywords: by Sean Silverthorne; Retail

28 Apr 2009
First Look

First Look: April 28, 2009

impact. However, although this practice is generally lauded as a win-win for business and the environment, the firm may actually increase emissions if it acts to maximize profit because it would increase production to leverage the... View Details

Keywords: Martha Lagace

March 2023 (Revised June 2023)
Teaching Note

Ransomware Attack at Springhill Medical Center

By: Suraj Srinivasan and Li-Kuan (Jason) Ni

Teaching Note for HBS Case No. 123-065. In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to... View Details

Citation

Purchase

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

needs of different consumer groups. Casadesus-Masanell, the Herman C. Krannert Professor of Business Administration at Harvard Business School, and Hervás-Drane, assistant professor at Universitat Pompeu... View Details

Keywords: by Dina Gerdeman; Consumer Products

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