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Show Results For
- All HBS Web
(2,176)
- News (418)
- Research (1,463)
- Events (1)
- Multimedia (6)
- Faculty Publications (637)
- 01 Dec 2003
- News
An Authentic Leader
not going to have an appreciation for the customer. How do you create long-term value? Real value is created by a motivated organization that is pursuing a mission that has a passion for the customer and a... View Details
- 23 Jul 2008
- Sharpening Your Skills
Sharpening Your Skills: Balanced Scorecard in Action
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered How does the Balanced Scorecard (BSC) improve corporate governance? Does View Details
- November 2019 (Revised September 2022)
- Case
TripAdvisor: An Itinerary for Growth
By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma
In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details
Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts
Rayport, Jeffrey F., Spencer Rascoff, and Susie L. Ma. "TripAdvisor: An Itinerary for Growth." Harvard Business School Case 820-039, November 2019. (Revised September 2022.)
- 24 Apr 2014
- News
Improving the service experience requires excellence—but not in everything
Everyone knows what bad service feels like—and that’s something Frances Frei, Professor at HBS, wants to fix. Making the service experience better for everyone, from customers to employees, begins with understanding the services View Details
- 11 Dec 2017
- News
Growing from Within
and the competitive landscape. This led us to the comprehensive multi-year growth plan we are rolling out today. Our customers have responded very well to new menu offerings we have launched this year including our Signature Crafted... View Details
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
revenue for Amazon, in addition to the additional value the online retailing giant gets from the loyalty customers feel once they are enrolled. "THERE IS NO QUESTION THAT PRIME MEMBERS ARE EXTREMELY... View Details
- August 1999 (Revised January 2002)
- Case
Brita Products Company, The
By: John A. Deighton
Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details
Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States
Deighton, John A. "Brita Products Company, The." Harvard Business School Case 500-024, August 1999. (Revised January 2002.) (request a courtesy copy.)
- 01 Jun 2010
- News
Alumni Books
how companies use innovative business models to achieve transformational growth by fulfilling customer needs in current markets; serving new customers and creating new markets; and responding to shifts in... View Details
- November 1991 (Revised December 1996)
- Case
Pressco, Inc.--1985
A capital budgeting problem is viewed from the context of a marketing representative attempting to make a sale of energy saving heavy industrial equipment. Tax law changes promise to have a significant impact on the customer's decision process. Teaching purpose: To... View Details
Keywords: Capital Budgeting; Machinery and Machining; Valuation; Taxation; Customer Value and Value Chain; Cost vs Benefits; Inflation and Deflation; Cost Management; Product Marketing; North and Central America
Fruhan, William E., Jr. "Pressco, Inc.--1985." Harvard Business School Case 292-085, November 1991. (Revised December 1996.)
- 09 Apr 2018
- Blog Post
Is Business School Right for You?
Dr. Jill Avery is a senior lecturer in the marketing unit at Harvard Business School, an authority on brand management and customer relationship management (CRM), and the Faculty Chair for HBS Peek. Imagine yourself sitting in a classroom... View Details
- 06 Dec 2021
- News
The Sparkles in Our Skies
created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is... View Details
- Web
Designing Technology Ventures - Course Catalog
HBS Course Catalog Designing Technology Ventures Course Number 5240 Professor Thomas Eisenmann Robert Howe Fall; Q1Q2; 3.0 credits Course Description Launching a successful startup requires a business model that defines the venture’s View Details
- 08 Dec 2015
- First Look
December 8, 2015
appreciative of the employees and valued the service more. Employees who observed customer transparency felt that their work was more appreciated and more impactful, and thus were more satisfied with their... View Details
Keywords: Sean Silverthorne
- 01 Dec 2009
- News
Online Entrepreneur
In September, the Greater Boston Chamber of Commerce announced that its 2009 Entrepreneur of the Year is Diane Hessan (MBA ’77), president and CEO of Communispace Corporation, a firm that helps companies generate customer insights via... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
technologies and conclude that they represent the future of retailing. However, that conclusion would be wrong. Technology is just a platform for change. How we use the technology to create value for View Details
- 22 Feb 2010
- Op-Ed
Tragedy at Toyota: How Not to Lead in Crisis
mid-1980s, Johnson & Johnson CEO Jim Burke understood his company credo challenged him to put the needs of customers first. Although J&J was not responsible for these problems, Burke nevertheless recalled every Tylenol product... View Details
- 17 Dec 2015
- News
Conducting Research That Influences Practice
Tami Kim, a doctoral student at HBS, is conducting research into how the restaurant business could benefit from transparency—literally—by making it possible for chefs and diners to see one another. Her findings on employee and customer... View Details
- May 25, 2016
- Comment
How Consumers and Businesses are Reshaping Public Health
By: John A. Quelch
Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details
Keywords: Healthcare; Consumer Power; Innovation In Healthcare Delivery; Mobile Healthcare; Transition; Transformation; Trends; Customer Satisfaction; Customer Value and Value Chain; Health Care and Treatment; Information; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Management; Marketing; Markets; Planning; Problems and Challenges; Biotechnology Industry; Chemical Industry; Consumer Products Industry; Distribution Industry; Fashion Industry; Food and Beverage Industry; Green Technology Industry; Health Industry; Insurance Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Public Administration Industry; South America; North and Central America; Middle East; Europe; Asia
Quelch, John A. "How Consumers and Businesses are Reshaping Public Health." Harvard Business School Working Knowledge (May 25, 2016).
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
her in building a solution? They founded Stell in 2022. Its initial product is a software platform designed to help engineers track technical specifications from the initial concept through engineering, execution, manufacturing, and deployment. Wen, who is COO, says... View Details
- Web
Departments | Employment
around the world in every industry including for profit and not for profit. Culture Our Executive Education staff are very dedicated and care deeply about the quality and success of our programs. They have a great sense of pride in the organization and very high... View Details