Filter Results:
(2,081)
Show Results For
- All HBS Web
(2,081)
- People (3)
- News (342)
- Research (1,494)
- Events (23)
- Multimedia (1)
- Faculty Publications (740)
Show Results For
- All HBS Web
(2,081)
- People (3)
- News (342)
- Research (1,494)
- Events (23)
- Multimedia (1)
- Faculty Publications (740)
- 24 Mar 2009
- First Look
First Look: March 24, 2009
innovative new product for the treatment of acne that they hope to sell to consumers via direct-response television. The unconventional nature of the product and its distribution has led the company to seek angel financing. The Silicon... View Details
Keywords: Martha Lagace
- 18 Nov 2013
- Op-Ed
Twitter IPO: Overvalued or the Start of Something Big?
that term, allowing its users to "consume" information in ways that were formerly unavailable to them due to cost, complexity, or both. The fact that half a billion consumers willingly engage on Twitter's platform confirms the viability... View Details
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
Today we might point to Heinz and Noble's skill in exploiting economies of scope, in developing additional goods that utilized existing inputs and organizational capabilities. 48 But neither man thought in theoretical terms about what he... View Details
Keywords: by Nancy F. Koehn
- 01 Feb 2011
- First Look
First Look: Feb. 1
platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network... View Details
- 01 Mar 2004
- News
Ron Shaich’s Café Society
the attention of consumers on the go, fresh bread fans, and people looking for a place to relax with a cup of coffee in the afternoon. Expected to top $1 billion in sales this year, the publicly held Panera has also satisfied the... View Details
- 07 Aug 2012
- First Look
First Look: August 7
windfall in order to make the state a less attractive prize to potential insurgents. We put forward a model that makes that prediction, as well as the additional predictions that the recipients of the aid may themselves become more... View Details
Keywords: Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work. Marketing is an... View Details
- 21 Feb 2017
- First Look
First Look at New Research: February 21
histories spanning generations, we combine induction and deduction to propose reputation as a meta-resource that allows firms to activate their conventional resources. We conceptualize reputation as consisting of prominence, perceived quality, and resilience and... View Details
Keywords: Carmen Nobel
- 15 Nov 2012
- Research & Ideas
Funding the Design of Livable Cities
innovative design in the built environment. To create an environmentally sustainable built environment, design that focuses on maximizing natural resource efficiency, planning that fosters public health, business models that attract the... View Details
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
A few years ago, a food blog reported that Starbucks’ popular Strawberry and Crème Frappuccino got its pink color not from strawberries, but from a dye made of crushed-up cochineal insects. Vegan consumers cried foul, and mainstream media... View Details
Keywords: by Carmen Nobel
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=53835 July–August 2018 Journal of Healthcare Management Using Time-Driven Activity-Based Costing to Model the Costs of Various Process-Improvement Strategies in Acute Pain Management By:... View Details
Keywords: by Sean Silverthorne
- 29 Jan 2013
- First Look
First Look: Jan. 29
Authors:Rotemberg, Julio J. Publication:Marketing Science Abstract A setting is considered where consumers keep track of the extent to which brands care about them, which is modeled as altruism of brands... View Details
Keywords: Sean Silverthorne
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
attempts to copy successful services haven’t always worked out. For example, despite Vodafone’s widespread success in Kenya, its effort to take the M-Pesa model to South Africa fell flat. Mobile money operators do not seem to have a good... View Details
- February 2003
- Teaching Note
Bush Boake Allen (TN)
By: Stefan H. Thomke
Teaching Note for (9-601-061). View Details
- November 2000 (Revised May 2002)
- Case
FleetBoston Financial: Online Banking
By: Frances X. Frei and Hanna Rodriguez-Farrar
As the ninth largest bank holding company in the United States in 2000, FleetBoston Financial Corp. provided a myriad of financial services, including retail banking, loan origination, and brokerage accounts. This case explores how FleetBoston responded to the Internet... View Details
Keywords: Business Model; Borrowing and Debt; Cost Management; Banks and Banking; Consumer Behavior; Service Operations; Competition; Online Technology; Banking Industry; United States
Frei, Frances X., and Hanna Rodriguez-Farrar. "FleetBoston Financial: Online Banking." Harvard Business School Case 601-042, November 2000. (Revised May 2002.)
- 23 Mar 2010
- First Look
First Look: March 23
marketing department have been built "from the ground up" to address fundamental changes in retail structure and consumer behavior. Can the Diamond model be successfully applied to other food... View Details
Keywords: Martha Lagace
- 08 Mar 2016
- First Look
March 8, 2016
Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer behavior has been enriched by... View Details
Keywords: Sean Silverthorne
- 21 Mar 2011
- Research & Ideas
Are We Thinking Too Little, or Too Much?
wrong outcome. Nor have researchers come up with a model that explores how to determine when we're overthinking a decision—even though logic tells us that there certainly is such a thing. "We all know that when we make lists, we... View Details
Keywords: by Carmen Nobel
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
utilize technology to ensure individual privacy. In this world, the system works in favor of privacy, not against it. The distributed imperative we describe recognizes that all value is located in individual end View Details
Keywords: by Martha Lagace
- Web
Launching Tech Ventures - Course Catalog
companies. Those who will join early-stage startups (typically in a product manager, business development, sales, marketing, or growth role). Those who will work at growth stage technology firms (in a similar range of roles) that try to maintain a similar, nimble... View Details