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Show Results For
- All HBS Web
(2,236)
- People (7)
- News (455)
- Research (1,488)
- Events (4)
- Multimedia (5)
- Faculty Publications (836)
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
media that seemed to come out of nowhere. As Carroll put it in his opening presentation, Facebook had “put military grade PSYOP [psychological operations] weapons in the hands of anyone.” Abuses of digital technology are tearing at... View Details
- Profile
Laura Mackay
summer internship allowed me to try a new space that I had not considered prior to HBS and to discover a new passion: the use of technology and services to empower consumers to play a role in their own... View Details
- February 2010 (Revised October 2010)
- Case
YouTube: Time to Charge Users?
By: Anita Elberse and Sunil Gupta
In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested—and if so, who should be... View Details
Keywords: Digital Marketing; Business Model; Cost; Profit; Revenue; Consumer Behavior; Internet and the Web; Motion Pictures and Video Industry
Elberse, Anita, and Sunil Gupta. "YouTube: Time to Charge Users?" Harvard Business School Case 510-053, February 2010. (Revised October 2010.)
- Web
Eric Lin | MBA
successfully building products from ideas. Tech areas of interest Developing ML that empowers users who otherwise might not have the resources or knowledge to use AI. User accessibility and privacy. Formative experience at the intersection of View Details
- 01 Feb 2001
- News
Ready for Take-Off
WorldClinic, Inc., a "virtual ER," providing U.S.-quality health-care services to Americans traveling abroad. Cynthia A. Fisher (MBA '90) of ViaCell, Inc., which combines the banking of stem cells from umbilical cord blood with technology... View Details
Keywords: Spingboard
- July–August 2024
- Article
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
By: Ta-Wei Huang and Eva Ascarza
Firms are increasingly interested in developing targeted interventions for customers with the best response,
which requires identifying differences in customer sensitivity, typically through the conditional average treatment
effect (CATE) estimation. In theory, to... View Details
Keywords: Long-run Targeting; Heterogeneous Treatment Effect; Statistical Surrogacy; Customer Churn; Field Experiments; Consumer Behavior; Customer Focus and Relationships; AI and Machine Learning; Marketing Strategy
Huang, Ta-Wei, and Eva Ascarza. "Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals." Marketing Science 43, no. 4 (July–August 2024): 863–884.
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
panoply of Internet sites. It's just as hard to differentiate on price, for similar reasons: any consumer with an Internet connection can quickly determine if that flat-screen TV that Walmart claims is at a blowout price actually is.... View Details
- 01 Dec 2007
- News
Faculty Research Online
Subservient Chicken in a recent Web campaign, advertising is undergoing a radical transformation. Professor Stephen Bradley, who is cowriting a book on how broadband technologies are remaking many industries, discusses how advertising is... View Details
- 01 Sep 2016
- News
The Big Business of Little Loans
Banks. Amid the excitement, abuses have also appeared, with some online lenders reportedly charging as much as 50 percent in interest on some short-term loans. It’s been enough to attract the attention of regulators, with everyone from the View Details
Keywords: Nancy Miller
- July 1994 (Revised March 1995)
- Case
Microsoft: Multimedia Publications (B)
By: Marco Iansiti and Ellen Stein
Microsoft is about to release an apparently successful CD-ROM baseball product. The company is trying to determine what product(s) should be developed next, how it should organize itself, and what role it should play in the development of such products. View Details
Keywords: Product Development; Applications and Software; Product Design; Organizational Structure; Product Launch; Business Strategy; Consumer Products Industry; Consumer Products Industry; Washington (state, US)
Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (B)." Harvard Business School Case 695-006, July 1994. (Revised March 1995.)
- 01 Sep 2011
- News
Green Day
low-emissivity insulated glass, dynamic glass changes tint on demand — so you can “instruct” it to block or allow solar heat and light based on outside conditions. Mulpuri’s delight in this technology makes perfect sense. He’s a materials... View Details
- 2021
- Working Paper
Assessing the Strength of Network Effects in Social Network Platforms
By: Marco Iansiti
Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While... View Details
Keywords: Social Networks; Platform Competition; Network Effects; Competition; Social Media; Digital Platforms
Iansiti, Marco. "Assessing the Strength of Network Effects in Social Network Platforms." Harvard Business School Working Paper, No. 21-086, February 2021.
- 01 Mar 2009
- News
A New Approach to Health-Care Reform
CHRISTENSEN: “By some estimates, 50 percent of all health care is driven by physician and hospital supply, not by patients’ needs.” An acclaimed author and expert on the development and commercialization of technological and business... View Details
- June 2018
- Article
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
- Student-Faculty-Profile
Michelle Shell & Ryan Buell
best decisions and undermine our service experiences in the process. Behavioral science and economics has identified choice architecture as one path for helping consumers make better decisions in these circumstances – “nudging” them... View Details
- November 2004
- Case
The Electronic Product Code: Future Impact on the Global Food System
By: Ray A. Goldberg and James Weber
The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the... View Details
Keywords: Information; Rights; Ethics; Consumer Behavior; Management Systems; Technology Adoption; Innovation and Invention; Food and Beverage Industry
Goldberg, Ray A., and James Weber. "The Electronic Product Code: Future Impact on the Global Food System." Harvard Business School Case 905-409, November 2004.
- 21 Nov 2017
- News
Alumni Peer into the Future of Energy
economy is rooted in a technology of scarcity, like fossil fuels, and there’s not enough, you get what we have today, namely, impoverished outcomes for most of humanity. If you want a society of abundance, you have to build solutions... View Details
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
is one of the key reasons why I wrote my book. Back in 2006, Chris Anderson [author of the The Long Tail] got people thinking that new technology would change what consumers would be choosing and, therefore,... View Details
- 12 PM – 1 PM EDT, 16 Oct 2014
- Webinars: Trending@HBS
Can China Lead?
Can China sustain its remarkable emergence of the past 35 years? Surely No, for multiple reasons. China will be a leader, but not the leader. Professor McFarlan will talk about both the challenges and opportunities for those seeking to do business with and within China... View Details
- 01 Feb 1998
- News
Short Takes
intercepted them at consumer electronics stores and followed them home to talk about what they bought and why," says Fournier. "We then followed up to see how their responses evolved over the next six months." Fournier and Mick found that... View Details
Keywords: Judith A. Ross