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- All HBS Web
(1,668)
- People (1)
- News (249)
- Research (1,289)
- Events (3)
- Multimedia (2)
- Faculty Publications (756)
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
begins to answer. Sarah Jane Gilbert: Why do traditional customer lifetime value formulas break down in a networked setting, and how does your model address those shortcomings? Sunil Gupta: Traditional models of CLV estimate a customer's profit potential based on the... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
how and why, has advanced greatly in the last twenty years. Low-cost data analysis enables marketers to understand what level and mix of incentives will produce behavior change, even down to the level of the individual consumer. Marketers... View Details
- 01 Mar 2012
- News
She’s Got Your Back
from homeowner hell, and at a fair price? “These are not things we embrace,” says Angie Hicks (MBA 2000), cofounder and chief marketing officer of Angie’s List, an online service that collects verified consumer reviews of service... View Details
- 01 Jun 2016
- News
Feedback
This pioneering effort is now a multibillion-dollar industry. —Donn Walklet (MBA 1976) via alumni.hbs.edu Community from Cuisine Re: Doug Duda (MBA 1985) Food is love, and love drives consumer behavior. As the developed world becomes... View Details
- 10 Sep 2014
- Blog Post
A Summer Reflection
HBS classes during my internship, I was pleasantly surprised to be thinking about our Leadership and Organizational Behavior (LEAD) class more than anything else. - Stephanie Tupi, MBA 2015 View Details
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
network, but pay only for those ads that entice a consumer to make a purchase. (This setup is different from other online advertising such as banner ads, where the seller pays for the placement when the View Details
- 28 May 2019
- News
Leading Questions
and has worked with dozens of companies, primarily in North America and Europe. Although the team expected their clients would be mainly tech companies, which are typically hungry for data and eager for experimentation, they have drawn interest from a diverse array of... View Details
Keywords: April White
- 04 Sep 2019
- News
In My Humble Opinion: Status Update
team up with partners.” That could mean well-established figures like Taylor Swift and Ariana Grande, in addition to influencers and creators like Huda Kattan, whose show, Huda Boss, streams on Facebook Watch; Kattan can then sell her products directly to View Details
Keywords: Julia Hanna
- 29 Jan 2019
- News
Gloria Steinem and Diane Paulus Take Center Stage
Ademosu, (GMP 14, 2013), Managing Director and CEO of Credit Direct Limited. Ademosu led the team that launched Credit Direct Limited, the first and largest non-bank structured consumer lending business in Nigeria. Since its inception in... View Details
Keywords: Margie Kelley
- 01 Mar 2003
- News
Books
Khurana spent The inventor of a patented research method that analyzes consumers’ subconscious thoughts and feelings, HBS professor Gerald Zaltman believes that 95 percent of consumers’ thinking occurs in their unconscious minds. Traditional market research, which... View Details
- 03 Aug 2010
- First Look
First Look: August 3
Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog brand biography (UBB) to... View Details
Keywords: Martha Lagace
- 10 Apr 2014
- Blog Post
HBS FIELD 2 - A good sneak-peek into consulting
its way of working: We had to solve a problem in limited time and therefore they made sure that we had access to all the resources we needed. Small meeting with the chief of marketing? Of course! Problems in understanding technology? Let’s ask the relevant engineers.... View Details
Keywords: Consulting
- 01 Sep 2020
- News
Giving Amazon the Boot
When the coronavirus pandemic led many brick-and-mortar retailers to close their doors, consumers turned to online shopping in record numbers—US ecommerce sales rose by 31.8 percent between the first and second quarter of 2020 to $211.5... View Details
- 25 Apr 2023
- News
Class of 2022 Startups Sweep Alumni New Venture Competition
contain no preservatives. Its first pre-order sold out in December, and the team has since launched a few dozen retail and restaurant partnerships and an online retail shop as well. Because Tilden is a consumer product, Wood says the pair... View Details
Keywords: Margie Kelley
- 04 Nov 2014
- First Look
First Look: November 4
commercial implementations of these practices and then identify their effects on competition. I conclude that Google's tying tactics are suspect under antitrust law. Publisher's link: http://www.benedelman.org/publications/google-tying-2014-10-26.pdf November 2014... View Details
Keywords: Sean Silverthorne
- 01 Dec 2010
- News
Eight Join HBS Faculty
capital markets and firms’ social, environmental, and governance performance. Lakshmi Ramarajan, an assistant professor in the Organizational Behavior Unit, also had ties to HBS before joining the faculty. After earning her doctorate in... View Details
- 16 Feb 2022
- News
Holding Business to Account
many others. “These kinds of changes are positive for the company's fundamentals—for its profitability, its long-term success, its consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view,... View Details
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- October 5, 2023
- Column
A Smarter Way to Design Business Strategies to Serve the Poor
By: Bhavani Shanker Uppari, Ioanna Popescu, Serguei Netessine and Rowan P. Clarke
Keywords: Poverty Reduction; Technology; Business Model; Strategy; Renewable Energy; Consumer Behavior; Developing Countries and Economies; Poverty; Africa; Rwanda
Uppari, Bhavani Shanker, Ioanna Popescu, Serguei Netessine, and Rowan P. Clarke. "A Smarter Way to Design Business Strategies to Serve the Poor." INSEAD Knowledge (October 5, 2023).
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
they produce complementary effects that overcome the losses from cannibalization in the long run. The findings suggest that underlying consumer shopping behavior drives this result. The opening of a retail... View Details