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  • 30 Jul 2001
  • What Do You Think?

What’s the Future of Corporate Governance?

Summing Up Future Corporate Governance: Different, But More Effective? Shann Turnbull suggests that the world of corporate governance will benefit from the establishment of "a new type of corporate information and control... View Details
Keywords: by James Heskett
  • March 2024 (Revised May 2024)
  • Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
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  • 26 Nov 2001
  • Research & Ideas

How Toyota Turns Workers Into Problem Solvers

systems of factories, hotels, hospitals, or agencies as reflected in (a) the structure of who gets what good, service, or information from whom, (b) the coordinative connections among people so that they can express reliably what they... View Details
Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto
  • 27 Apr 2020
  • Research & Ideas

How Remote Work Changes What We Think About Onboarding

relationships with the right people. This crisis presents an opportunity for the CEO to communicate to all employees, including new hires, that the company cares about them and is prioritizing their health and safety during the pandemic.... View Details
Keywords: by Boris Groysberg
  • 04 Dec 2023
  • Blog Post

My Summer of Joy with the National Parks Service

Care Units. I came to school passionate about access and equity in health care, and curious about systemic barriers to resources that allow communities to live healthy lives. As soon as I got to campus though, I realized I had no idea how... View Details
  • 2008
  • Book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
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  • 01 Jun 2024
  • News

Alumni and Faculty Books

“read-write” era, corporate networks democratized publishing. We are now in the midst of the “read-write-own” era, sometimes called web3, in which blockchain networks are granting power and economic benefits to communities of users, not... View Details
  • Web

Sexual Harassment & Other Sexual Misconduct | About

covered by the University’s policies related to sexual harassment and other sexual misconduct may still be a violation of HBS Community Values and considered by the School. For More Information Rachel Cohen,... View Details
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

in crises. These survey results form the basis for our analysis and advice below. Do consumers want to hear from brands during a crisis? Yes, they do, but only when that communication is comforting and reassuring to them and provides... View Details
Keywords: by Jill Avery and Richard Edelman
  • Web

Business Economics Online Course | HBS Online

will not be eligible to retake the course. More detailed information on individual course requirements will be communicated at the start of the course. No grades are assigned for Economics for Managers.... View Details
  • Web

Sustainable Business Strategy Course | HBS Online

Syllabus Enrollment Stories FAQs Enroll Now Key Concepts Understand and analyze the business models that drive change Communicate the competitive advantages of being a purpose-driven leader to management, leadership, and other key... View Details
  • February 2023 (Revised March 2023)
  • Case

Hey, Insta & YouTube, Are You Watching TikTok?

By: Felix Oberholzer-Gee
In early 2023, the entertainment app TikTok reached close to 1 billion users globally, placing it 4th behind the leading social networks of Facebook, YouTube, and Instagram. Featuring a sophisticated recommendation engine, TikTok mastered the art of keeping users... View Details
Keywords: Social Media; Applications and Software; Business Model; Competition; Organizational Change and Adaptation
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  • 2008
  • Working Paper

Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis

By: Alan D. MacCormack, John Rusnak and Carliss Y. Baldwin
A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that this organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details
Keywords: Open Source Distribution; Product Design; Organizational Design; Organizational Structure; Performance Effectiveness; Information Technology Industry
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  • Web

Capturing & Disseminating Video/Photography During Course Activities | About

Capturing & Disseminating Video/Photography During Course Activities The case and field methods, the hallmark pedagogies of Harvard Business School (HBS), are rooted in candid discussion, relying on the open exchange of information and... View Details
  • Web

Career Support - Business & Environment

Career Panels CPD hosts several business & environment panels and information sessions, check the MBA Event Calendar for details. (Fall) Coaching & Developing Resources Internal site outlining career coaches, student advisors, and other... View Details
  • Web

Strategy Awards & Honors - Faculty & Research

2022. 2021 Rebecca M. Henderson : Winner of the 2021 Responsible Research in Management Award from the Fellows Group of the Academy of Management and the Community for Responsible Research in Business and Management (RRBM) for Reimagining... View Details
  • Web

Entrepreneurship Course Online | HBS Online

detailed information on course requirements will be communicated at the start of the course. No grades are assigned for Entrepreneurship Essentials. Participants will either be evaluated as complete or not... View Details
  • 01 Feb 2002
  • News

It's academic. (Not!)

information technology and management, or organizational behavior. That broad range of choices, coupled with the satisfaction of conducting research in the field, generates an extraordinary demand for the handful of available places each... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 May 2020
  • What Do You Think?

Does Remote Work Mix with Organizational Culture?

Original Post We all have had conversations over the last few weeks with people working from home for the first time while sheltering from COVID-19. I've tried to use the opportunity to conduct an informal survey: How is it going? Do you... View Details
Keywords: by James Heskett
  • 20 May 2022
  • Blog Post

Nucleate Eco: Connecting Aspiring MBA Entrepreneurs with Cutting Edge Climate Research

you’ll meet and greet with the PhD’s working on the technologies first-hand. We’ll have info sessions and information coming out in the early fall, so be on the lookout for that. Only passion and drive are required! What is value... View Details