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Show Results For
- All HBS Web
(1,360)
- People (1)
- News (520)
- Research (684)
- Events (3)
- Multimedia (27)
- Faculty Publications (408)
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
ideas. Chua repeated the study with college students, asking them to come up with a new advertising campaign for a fruit drink; again, those with more contacts in different cultures had the most creative ideas. In both cases, however,... View Details
Keywords: by Michael Blanding
- 29 Sep 2009
- First Look
First Look: September 29
Brookings, 2009) Abstract Energy policy is on everyone's mind these days. The U.S. presidential campaign focused on energy independence and exploration (drill, baby, drill), climate change, alternative fuels, even nuclear energy. But... View Details
Keywords: Martha Lagace
- 12 Apr 2023
- News
Step Change
the financial objectives of the business." Thndr seeks to democratize access to financial markets for all, including women. In 2021, realizing the number of female investors was hovering around 5 percent, Thndr's marketing team launched a View Details
Keywords: Julia Hanna; entrepreneurship; women; venture capital; Egypt; developing economies; Finance
- 19 Apr 2016
- First Look
April 19, 2016
campaign backfired because the Electoral Commission failed to fulfill its commitment to deliver a transparent and peaceful election. The decrease in trust is stronger in areas that experienced election-related violence and for individuals... View Details
Keywords: Sean Silverthorne
- Web
Staff Directory | Baker Library
serving as the Email and CRM Specialist at HBS Working Knowledge. With years of expertise using various email and CRM tools and a graphic design background, Kelsey combines creativity with strategic insight to excel in email campaigns and... View Details
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
remedies, and between discrete campaigns and continuous processes for managing retention. We identify several areas of research where further investigation will significantly enhance retention management. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 01 Sep 2009
- News
Read All About It!
grassroots campaign to curtail the power of the railroads and usher in a system of free roads. And perhaps most important, the automobile and its makers began to take the stage as a force big enough to rival the rails. In 1900, motor... View Details
- 01 Sep 2004
- News
Promise & Perils
low prices. Corning denies the accusations. With U.S. presidential campaigns now under way, trade has emerged as a hot topic. Democratic nominee John Kerry of Massachusetts has accused the Chinese of “predatory currency manipulation” that... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets... View Details
- 25 Nov 2008
- First Look
First Look: November 25, 2008
environmental powerhouses: Greenpeace and World Wildlife Fund for Nature (WWF). Active in 100 countries, WWF works with governments, businesses, other NGOs, and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to... View Details
Keywords: Martha Lagace
- 08 Mar 2013
- News
The Accidental Innovator
number one objective is not to mess up a good thing, so we will definitely remain a not-for-profit, because it generates so much goodwill and signals to people that we are genuine about what we’re trying to do. We are contemplating a capital View Details
- 01 Jun 2004
- News
Life Lessons
America and the Caribbean. Gertsacov is particularly intrigued by the power of the media and its impact on the developing world. He spent last summer developing Grita (Speak Up), an on-air campaign for MTV Networks Latin America that aims... View Details
- 21 Dec 2022
- News
HBS Community Comes Together in Wake of Ukraine Invasion
going to Ukrainian relief funds. (Poznansky also encourages anyone looking to help launch a Buy Ukrainian campaign or who knows of Ukrainian companies exporting goods or services to the USA to contact him at joelpoz@hotmail.com.) “It does... View Details
- 16 Dec 2020
- Blog Post
Alumni on the Black Lives Matter Movement
crowdfunding campaign that has raised £1.5 million and awarded 97 scholarships. “We are a growing network,” says Lewis. “Our eldest scholars are already out working. Doctors, lawyers, teachers, and young professors. Educating people is... View Details
- 07 Apr 2009
- First Look
First Look: April 7, 2009
for tactical purposes, such as promotional campaigns. Its management team is thinking about how to incorporate that information to the budgeting (profit-planning) process. From an analytical standpoint the case looks at the surprising results of a mailing View Details
Keywords: Martha Lagace
- 08 Mar 2016
- First Look
March 8, 2016
Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316135-PDF-ENG Harvard Business School Case 315-127 2012 Obama Campaign: Learning in the Field The development and utilization of an intentional Field learning strategy developed for the “Obama for President”... View Details
Keywords: Sean Silverthorne
- 10 Oct 2007
- First Look
First Look: First Look: October 10
two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint-venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label to orchestrate mass-marketing... View Details
Keywords: Martha Lagace
- 01 Mar 2012
- News
The Accidental Innovator
goodwill and signals to people that we are genuine about what we’re trying to do. We are contemplating a capital campaign that will give the academy the staying power and the ability to have a longer-term vision. One concern is finding a... View Details
- 01 Sep 2014
- News
All For One
the ocean, and new opportunity. The company united around the idea of making VW a world leader in sustainability—a concept that De Meo called the “new battlefield of innovation and therefore the key to staying ahead of the game.” By creating that sense of purpose, the... View Details
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
platform and emphasized his position as a Washington-outsider. He proved to be an unpredictable and incendiary candidate on the campaign trail, garnering much media attention and creating divisions within the traditional Republican base,... View Details
Keywords: Dina Gerdeman