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- All HBS Web
(1,901)
- People (3)
- News (284)
- Research (1,355)
- Multimedia (8)
- Faculty Publications (907)
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- 21 Jun 2011
- First Look
First Look: June 21
their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition through product positioning, their differentiation View Details
Keywords: Sean Silverthorne
- 03 Nov 2009
- First Look
First Look: Nov. 3
self-report of the licensee. The self-reporting aspect of the environment gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit... View Details
Keywords: Martha Lagace
- 19 Jul 2011
- First Look
First Look: July 19
leaves a set of information-rich trades by "opportunistic" insiders that contain all the predictive power in the insider trading universe. A portfolio strategy that focuses solely on opportunistic traders yields value-weighted... View Details
Keywords: Sean Silverthorne
- 18 Jul 2024
- Research & Ideas
New Hires Lose Psychological Safety After Year One. How to Fix It.
in safety many employees experience could result from: Not knowing all the answers is easy at first, but over time feels uncomfortable. When employees are brand new, they may feel quite comfortable asking questions, figuring they are not... View Details
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
when Boss's products were in short supply. By taking the in-stock rate close to 100 percent, Boss reassured retailers that certain SKUs would never be out of stock. Many retailers responded by dropping the insurance brand from their... View Details
- 14 Nov 2006
- First Look
First Look: November 14, 2006
founded a regional marketing effort to brand or market the area, but then shifted focus to building clusters. Examines the motivations of companies and company executives to get involved in regional competitiveness efforts and provides a... View Details
Keywords: Sean Silverthorne
- 15 Jul 2008
- First Look
First Look: July 15, 2008
falls relative to the current index level (i.e., out-of-the-month call options have larger implied volatilities than at-the-money call options). Students are given a dataset of relevant market information to analyze. From these materials, students are expected to... View Details
Keywords: Martha Lagace
- 02 Sep 2016
- Op-Ed
The Twitter Election
Bush, who spent $100 million on traditional marketing before dropping out. Can the same strategy succeed in the general election campaign?Probably not, for three reasons. First, Trump needs around 60 million votes to win, six times more... View Details
Keywords: by John Quelch and Thales Teixeira
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
Trump. However, there was one key difference separating his potential candidacy from the others: brand awareness. Because of the public’s close identification of him with Starbucks, Schultz’s run could lead to blowback to the coffee... View Details
Keywords: by Michael Blanding
- 22 Dec 2009
- First Look
First Look: Dec. 22
supplement: http://cb.hbsp.harvard.edu/cb/product/310047-PDF-ENG VF Brands: Global Supply Chain Strategy Gary P. Pisano and Pamela AdamsHarvard Business School Case 610-022 This case examines VF Brands... View Details
Keywords: Martha Lagace
- 26 Jan 2016
- First Look
January 26, 2016
highly consistent with that of the pre-fee aggregate private equity index. The passive replicating strategy represents an economically large improvement in risk- and liquidity-adjusted returns over direct allocations to private equity... View Details
Keywords: Sean Silverthorne
- 16 Apr 2001
- Research & Ideas
Making the Most of Government Upheaval
preliminary findings suggest that the profound economic metamorphoses taking place in Latin America's emerging economies have imposed dramatic changes on the competitive environment, compelling firms to develop new strategies and... View Details
Keywords: by Nancy O. Perry
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
that has borrowed freely from others around the world. "With the United States accounting for approximately 30 percent of the world's GDP and as the home to 62 out of the 100 most valuable brands in the world, it's not surprising... View Details
Keywords: by Garry Emmons
- 20 May 2008
- First Look
First Look: May 20, 2008
best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure if it is an appropriate strategy for its community. Purchase this case: View Details
Keywords: Martha Lagace
- October 2016
- Case
Yili Group: Building a Global Dairy Company
By: William C. Kirby and Nancy Hua Dai
From its humble beginnings as a local Chinese dairy company, the Inner Mongolia Yili Group has become one of the largest dairy companies in the world. To achieve this, Yili has aggressively expanded its footprint overseas including building the world’s largest... View Details
Keywords: Globalized Markets And Industries; Global Supply Chain; Competition; Culture; Agribusiness; Animal-Based Agribusiness; Business Growth and Maturation; Food; Global Range; Local Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Firms and Management; Nutrition; Employee Relationship Management; Growth and Development Strategy; Growth Management; Brands and Branding; Supply Chain; Agriculture and Agribusiness Industry; Food and Beverage Industry; China
Kirby, William C., and Nancy Hua Dai. "Yili Group: Building a Global Dairy Company." Harvard Business School Case 317-003, October 2016.
- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
that eventually resulted in a historic windfall for the drug maker soon after it began marketing UK-92,480 under the brand name Viagra. Pfizer was able to develop and launch a wildly successful and profitable new drug because it... View Details
- 10 Jan 2018
- Research & Ideas
Working for a Shamed Company Can Hurt Your Future Compensation
iPhoto In the blink of an instant, a corporate brand can turn from sterling to tarnished. Just ask Volkswagen or Wells Fargo—two prestigious names that have become associated with scandal in recent years, and now become synonymous with... View Details
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
Beyond offering advice on digital marketing and leveraging social media, your investors may also be helpful with brand awareness and offer PR opportunities. Perhaps they are sponsoring an event where you or a key member of your team can... View Details
Keywords: by Julia Austin
- 07 Mar 2017
- First Look
First Look at New Research, March 7
is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It already has a strong... View Details
Keywords: Sean Silverthorne
- 10 Sep 2007
- Research & Ideas
High Note: Managing the Medici String Quartet
ensemble for, give or take, close to 40 years, but this past summer was their final concert tour as a group. "The Medici String Quartet is one of the very best such ensembles, probably one of the very best ever. One of my favorite research View Details