Publications

2013
Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta

As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details

Keywords: Internet and the Web; Digital Marketing

08 Jul 2021
Video

Peter Wharton-Hood

Peter Wharton-Hood, a former senior executive at Standard Bank and Deutsche Bank in South Africa, discusses Standard Bank’s expansion in Africa beyond South Africa during the 2000s, which involved a heavy focus on expanding lending in markets in which it entered. View Details

Career Coach

Tim Kluska

Tim is a finance professional and CFA who made a soft pivot to investment banking from the mutual fund industry. Tim worked at Vanguard for five years after serving four years in the US Marines. Tim is... View Details

January 2011 (Revised April 2012)
Case

BBVA Compass: Marketing Resource Allocation

By: Sunil Gupta and Joseph Davies-Gavin

BBVA Compass, the 15th largest commercial bank in the U.S., is a part of the BBVA Group of Spain, the second largest bank in Spain with $755 billion in assets. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was reviewing the marketing... View Details

Keywords: Advertising; Resource Allocation; Marketing Channels; Marketing Strategy; Performance Evaluation; Banking Industry; United States

June 2020
Case

RBC: Transforming Transformation (A)

By: Ethan Bernstein, Francesca Gino and Aldo Sesia

In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,... View Details

Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Banking Industry; Canada

April 2014
Supplement

Ingrid Johnson: Reflections on Leading Change

By: Michael Tushman

This case discusses the issue of leading change at the business banking division of Nedbank, a prominent South African bank, between 2005 and 2009. (This timeframe, beginning just 11 years after Apartheid's end, covers Ingrid Johnson's leadership of this division... View Details

Keywords: Leading Change; Restructuring; Personal Development and Career; Commercial Banking; Banking Industry; South Africa

19 Mar 2014
Working Paper Summaries

The Use of Broker Votes to Reward Brokerage Firms’ and Their Analysts’ Research Activities

Keywords: by David A. Maber, Boris Groysberg & Paul M. Healy; Financial Services

Building small business utopia: how artificial intelligence and Big Data can increase small business success

Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details

January 2009 (Revised March 2009)
Teaching Note

The Tip of the Iceberg: JPMorgan Chase and Bear Stearns (TN) (A), (B1), and (B2)

By: Clayton S. Rose, Daniel Baird Bergstresser and David Lane

Teaching Note for [309001], [309070], and [309091]. View Details

Keywords: Banks and Banking; Banking Industry

2009
Other Unpublished Work

Danatbank

By: David Moss, Cole Bolton and Andrew Novo

In the summer of 1931, Germany was struggling with a deepening economic crisis. Production had fallen, unemployment was high, and bank deposits and gold were being withdrawn from the country at a rapid pace, threatening the value of the German mark. The country's third... View Details

Keywords: Financial History; Economy; Financial Crisis; Borrowing and Debt; Banks and Banking; Financing and Loans; Banking Industry; Germany

11 Sep 2020
Video

James Mwangi

James Mwangi, CEO of Kenya’s Equity Bank, which has one of the largest customer bases of any bank in Africa, explains the challenges faced by his bank as it expanded into neighboring countries, especially lack of infrastructure, security and politics View Details

September 2016
Case

Financial Services at Falabella (A)

By: C. Fritz Foley and Agustin M. Hurtado

In 2010, the board and senior management team of Falabella, a leading retailer with operations throughout Latin America, faced choices about what to do with its financial services division. More than 4.5 million customers had CMR credit cards that could be used in... View Details

Keywords: Consumer Credit; Financial Institutions; Personal Finance; Financial Management; Financial Strategy; Corporate Strategy; Banking Industry; Banking Industry; Latin America; Chile; Argentina; Colombia; Peru

May 2010 (Revised September 2013)
Case

Friend Bank: The Time for Hope

By: Clayton S. Rose and Aldo Sesia

In 2010, Friend Bank was entering the fifth year of Hope Harris Johnson's ambitious 20-year growth plan to transform her family's one branch community bank into an institution with a substantial presence in southeastern Alabama. Harris Johnson was pleased, so far, with... View Details

Keywords: Family Business; Financial Crisis; Banks and Banking; Growth and Development Strategy; Risk Management; Family Ownership; Competitive Advantage; Banking Industry; Alabama

Keywords: Mihir A. Desai; Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices

01 Mar 2011
News

Tax and Grow

© politicalcartoons.com/Jimmy Margulies With the U.S. economic recovery stuck in low gear and traditional monetary and fiscal policy options seemingly exhausted, now is a good time to consider more novel... View Details

September 2016
Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta

As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details

Keywords: Internet and the Web; Digital Marketing