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- All HBS Web
(2,328)
- People (1)
- News (588)
- Research (1,497)
- Events (11)
- Multimedia (15)
- Faculty Publications (666)
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
viewer. New experimental research by Thales S. Teixeira looks at how advertisers can effectively capture and keep viewers' attention by evoking certain emotional responses.Key concepts include: In a recent experiment, participants watched... View Details
- 01 Jun 2006
- News
CEO Compensation Troubles
Ask any thoughtful corporate board member what they are most concerned about these days, and it is not Sarbanes-Oxley. It is CEO pay. Directors worry because shareholders continue to express outrage, and the media attention to the issue... View Details
- 30 Aug 2011
- First Look
First Look: August 30
PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage emotion and View Details
Keywords: Sean Silverthorne
- 18 May 2015
- News
Changing the conversation on US infrastructure challenges
Rosabeth Moss Kanter’s interest in US transportation and infrastructure began well before Boston’s record-setting 2015 snowstorms focused national attention on the downside of deferred maintenance for aging public transit systems. In... View Details
- 01 Sep 2012
- News
Results and Recognition
Appealing Messages David Lindholm (MBA 1959, AMP 100, 1987) If there’s a way to capture the attention and interest of his Class of 1959 Section C classmates, David Lindholm will find it—and he has, through a series of cleverly written and... View Details
- 15 Nov 2016
- News
Uncovering The Secrets of Mittelstand Success
companies prevalent in German-speaking countries—has long captured the attention of global business practitioners and scholars. Why are these firms so competitive globally, particularly in emerging markets, and how have they managed to... View Details
- 09 Feb 2011
- News
Still Shining through Florida's Clouds
Bonita Bay Group known for its “collaborative approach with environmentalists and its attention to quality and detail,” the Review reported, “Lucas personally has won a reputation as a generous philanthropist and tireless fundraiser for... View Details
Keywords: Real Estate
- 01 Mar 2004
- News
Gibson Hits a High Note
33ffea43b3115eba957356db0b41a6e4 It’s a turnaround story almost too good to be true. Gibson Guitar was down, and nearly out, in 1986 when Henry Juszkiewicz (MBA ’79) and David Berryman (MBA ’79) bought the legendary Nashville maker of acoustic and electric guitars.... View Details
- 06 Feb 2014
- Research & Ideas
The Art of American Advertising
Professor of Marketing, Emeritus, and an adviser on the exhibit. "Many firms competed for the attention and affection of customers. And, whole new kinds of media burst on the scene. This meant that marketers needed to be particularly... View Details
- 01 Dec 2014
- News
Instilling Production with Principles
dyeing, knitting, and weaving cotton and manufacturing garments and accessories. Every step is governed by Yang’s E-Culture—ethics, environment, exploration, excellence, and education—which has earned the company the accolades of its clients and watchdog groups. Now... View Details
- 01 Jun 2004
- News
Merck’s Gilmartin on Vaccines, Global Health
that policymakers concerned with global public health must pay “dramatically greater” attention to vaccine-related issues. He pointed out that 3 million children worldwide die each year from diseases for which vaccines already exist. Even... View Details
- Portrait Project
Kareem Reda
share, and to replenish my body (with food) and my soul (with faith). As for the rest of the year? I pay no attention to the rhythms and cycles of the earth, to the signals begging to be pondered. Will these days continue to pass me by... View Details
- Web
Capturing Contemporary Latin American Business History - Creating Emerging Markets
about the use digital methodologies including video in the classroom. An important component of the event was learning from past interviews to prepare for a new set of CEM interviews planned in the region over the following twelve months, which will pay special View Details
- 16 Nov 2010
- Lessons from the Classroom
Data.gov: Matching Government Data with Rapid Innovation
wasted, and take action to stem the tide. A third said that Data.gov should focus less attention on data acquisition than on encouraging private industry to develop applications. "Brand them as 'powered by Data.gov.' The end user,... View Details
- 28 Oct 2001
- What Do You Think?
What Can We Expect in the Other War?
dealing with the personal concerns of employees? Will more attention have to be given to "community building?" Will, in fact, the war on terrorism prompt managers to engage in behaviors necessary for success in the war for... View Details
Keywords: by James Heskett
- Web
RCS Offboarding Checklist - Research Computing Services
Usage and Policies RCS Offboarding Checklist RCS would like to wish well to those who are departing for new opportunities and congratulate graduates! In anticipation of your departure from HBS, we'd like to bring to your attention the... View Details
- 01 Mar 2025
- News
Venture: Time Heals All
Assembling a nursing schedule for a hospital ward can be surprisingly difficult—a little like playing three-dimensional Tetris, says Ilana Springer Borkenstein (MBA 2022). “It is a really challenging, tedious task.” Nurse managers must take into consideration a host of... View Details
- 01 Mar 2009
- News
Antarctic Adventure
Photo OP: The penguins didn’t seem to mind being the center of attention when 21 HBS alumni and friends ventured ashore during a ten-day trip to Antarctica in early December. The School’s Alumni Travel Program heads to Tanzania and Rwanda... View Details
Keywords: Antarctica
- 16 Sep 2015
- News
Creating more effective content across all media
Associate Professor Thales Teixeira’s research into the economics of attention explores the ways in which companies can better communicate with buyers of goods and services in a marketplace cluttered with messaging across all media.... View Details
- 18 Sep 2017
- News
Chronicling a Legacy of Alumni Social Impact
findings from the 1,020 responses: philanthropy is “extremely” or “very” important to more than 63 percent of respondents; a sense of responsibility is the primary motivation (84 percent); and almost half of the survey’s participants focus their View Details