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  • 27 Aug 2013
  • First Look

First Look: August 27

Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be... View Details
Keywords: Sean Silverthorne
  • 11 Mar 2014
  • First Look

First Look: March 11

our sample). August 2013 Marketing Letters To Groupon or Not to Groupon: The Profitability of Deep Discounts By: Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers Abstract—We examine the profitability and implications of online... View Details
Keywords: Sean Silverthorne
  • 17 Jun 2014
  • First Look

First Look: June 17

Cisco Learning Network, an online platform hosted at Cisco.com. Since its launch in 2008, the Cisco Learning Network provided content to prepare networking professionals for certification exams, as well as social functionalities to let... View Details
Keywords: Sean Silverthorne
  • 27 May 2009
  • First Look

First Look: May 27, 2009

Communication in Multicultural Networks: Deficits in Inter-cultural Capability and Affect-based Trust as Barriers to New Idea Sharing in Inter-cultural Relationships Authors:Roy Y.J. Chua and Michael W. Morris Abstract Innovative... View Details
Keywords: Martha Lagace
  • 24 May 2021
  • Blog Post

Rebekah Emanuel: Host of Season 3 of the Climate Rising Podcast

change our daily routines. As a society, we have assumptions about how our systems work- transportation infrastructure, communication infrastructure, ordering groceries, heating, cooling- any of these things are just basic assumptions... View Details
  • 06 Mar 2012
  • First Look

First Look: March 6

twentieth century because of communications improvements, this article shows that the challenges of managing governments and political risk grew sharply. Read the paper: http://www.people.hbs.edu/gjones/papers/Jones Lubinski Managing... View Details
Keywords: Sean Silverthorne
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

hospital. Where and how should she begin? Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=409090 Cherrypicks Harvard Business School Case 807-106 Cherrypicks is a Hong Kong View Details
Keywords: Martha Lagace
  • 20 Dec 2016
  • First Look

December 20, 2016

Dubra, and Alejandro Lagomarsino Abstract—We analyze the role of people’s beliefs about the rich in the determination of public policy in the context of a randomized online survey experiment. A question we study is the desirability of... View Details
Keywords: Carmen Nobel
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

expert-produced knowledge, we compare bias in these two models in the context of contested knowledge, which involves subjective, unverifiable, or controversial information. Using data from Encyclopædia Britannica, authored by experts, and Wikipedia, an encyclopedia... View Details
Keywords: Sean Silverthorne
  • 18 Aug 2009
  • First Look

First Look: August 18

model from a social networking site to an online gaming business came with new challenges. They hired almost an entirely new staff, cultivated new partnerships, and most urgently sought new funding. However, with three years of... View Details
Keywords: Martha Lagace
  • 01 Jun 2014
  • News

Screen Saver

to analyze whether or not a deal made financial sense." According to Beeninga, Lopez was also a clear and direct communicator when things were not going well. Another Lopez quote, in the context of prolonged sluggish results: "Okay, in... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

Intrapersonal Conflict Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study demonstrating systematic differences between how people anticipate preferences and their subsequent preferences. We examine the film rental and... View Details
Keywords: Martha Lagace
  • Web

Print View - Course Catalog

to and dangerous for brands? How are they best managed? What is the role of influencer marketing in building brands? What happens when consumers hijack brand meaning? How can brand managers work with online and offline influencers and... View Details