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Show Results For
-
All HBS Web
(18,109)
- People (25)
- News (3,320)
- Research (12,375)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,278)
- Article
Media Companies Need to Become Marketing Companies
By: Andrew J. Heyward and Jeffrey F. Rayport
Heyward, Andrew J., and Jeffrey F. Rayport. "Media Companies Need to Become Marketing Companies." Harvard Business Review Blogs (February 3, 2009).
- June 23, 2003
- Article
Economic Theory on Media Markets is Flawed
By: David A. Moss and Michael Fein
Moss, David A., and Michael Fein. "Economic Theory on Media Markets is Flawed." Financial Times (June 23, 2003), p. 13.
- 21 Sep 2013
- News
The Marketer Who Would Revive Smith Bros.
- spring 2000
- Article
Pricing and Market Making on the Internet
Dolan, R., and Y. Moon. "Pricing and Market Making on the Internet." Journal of Interactive Marketing 14, no. 2 (spring 2000): 56–73.
- May 1976
- Article
Interbrand Choice, Media Mix and Market Performance
By: M. E. Porter
Porter, M. E. "Interbrand Choice, Media Mix and Market Performance." American Economic Review 66, no. 2 (May 1976): 398–406.
- February 2018
- Article
Auctions versus Posted Prices in Online Markets
By: Liran Einav, Chiara Farronato, Jonathan Levin and Neel Sundaresan
Auctions were very popular in the early days of internet commerce, but today online sellers mostly use posted prices. We model the choice between auctions and posted prices as a trade-off between competitive price discovery and convenience. Evidence from eBay fits the...
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Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan. "Auctions versus Posted Prices in Online Markets." Journal of Political Economy 126, no. 1 (February 2018): 178–215.
- 2010
- Working Paper
Does Product Market Competition Lead Firms To Decentralize?
By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
There is a widespread sense that over the last two decades firms have been decentralizing decisions to employees further down the managerial hierarchy. Economists have developed a range of theories to account for delegation, but there is less empirical evidence,...
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Keywords:
Decision Making;
Employees;
Managerial Roles;
Organizational Structure;
Competitive Strategy;
Asia;
Europe;
North America
Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Does Product Market Competition Lead Firms To Decentralize?" Harvard Business School Working Paper, No. 10-052, January 2010. (forthcoming in: American Economic Review: Papers and Proceedings.)
- March–April 2013
- Article
Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty
By: Elie Ofek and Ozge Turut
A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such communications can affect rivals' incentives to develop the same new product, a firm may decide to preannounce untruthfully in order to deter...
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Ofek, Elie, and Ozge Turut. "Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty." Marketing Science 32, no. 2 (March–April 2013): 342–355.
- September 2009
- Teaching Note
HubSpot: Inbound Marketing and Web 2.0 (TN)
By: Thomas J. Steenburgh and Jill Avery
Teaching Note for 509-049.
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- Web
Lessons from History - Creating Emerging Markets
Conferences Lessons from History Lessons from History Video Clips & Discussion Questions Resources on Indian Business History The Harvard Business School Creating Emerging Markets project (CEM), in collaboration with the HBS India...
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- spring 1989
- Article
The Changing Character of Stock Market Liquidity
By: André Perold and James F. Gammill
Perold, André, and James F. Gammill. "The Changing Character of Stock Market Liquidity." Journal of Portfolio Management (spring 1989): 13–18.
- 16 Jun 2009
- Research Event
Business Summit: The Future of Market Capitalism
agonizing dilemma: Wealth creation comes from market capitalism, yet the market system has been hard for many parts of society, resulting in insecurities and inequalities. Under political pressure to make...
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Keywords:
Re: Michael E. Porter
- 18 Apr 2024
- Blog Post
African American Student Union Spotlight on Emerging Markets
The HBS African American Student Union (AASU) aims to create a close-knit community for its members from the time they choose to join HBS, through their transition to the second year, and beyond graduation. In this feature, we highlight the experience Amanda Rothamel...
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- February 1986
- Background Note
Note on the Japanese Public Debt Markets
Mason, Scott P. "Note on the Japanese Public Debt Markets." Harvard Business School Background Note 286-072, February 1986.
- 1985
- Chapter
Differential Information, the Market and Incentive Compatibility
By: Jerry Green
Green, Jerry. "Differential Information, the Market and Incentive Compatibility." Chap. 3 in Frontiers of Economics, by Kenneth J. Arrow and Seppo Honkapohja, 178–226. Basil Blackwell, 1985.
- February 2021
- Teaching Note
Digital Marketing at HBS Online Teaching Note
By: Sunil Gupta and Rajiv Lal
- 2016
- Conference Paper
Argentina's Challenging Path to More Open Markets
By: Laura Alfaro, Guillermo Calvo, Alberto Carrasquilla, Pedro Carvalho de Mello, Roque Benjamin Fernandez, Pablo Guidotti, Guillermo Perry, Enrique Mendoza, Liliana Rojas-Suarez and Ernesto Talvi
Alfaro, Laura, Guillermo Calvo, Alberto Carrasquilla, Pedro Carvalho de Mello, Roque Benjamin Fernandez, Pablo Guidotti, Guillermo Perry, Enrique Mendoza, Liliana Rojas-Suarez, and Ernesto Talvi. "Argentina's Challenging Path to More Open Markets." Comité Latinoamericano de Asuntos Financieros (CLAAF) Statement, No. 35, April 2016. (See CLAAF’s website for previous statements.)
- September 2002
- Article
Universal Access and Local Commercial Internet Markets
By: Tom Downes and Shane Greenstein
Downes, Tom, and Shane Greenstein. "Universal Access and Local Commercial Internet Markets." Research Policy 31, no. 7 (September 2002): 1035–1052.
- May 2010
- Article
Price Pressure in the Government Bond Market
By: Robin Greenwood and Dimitri Vayanos
Greenwood, Robin, and Dimitri Vayanos. "Price Pressure in the Government Bond Market." American Economic Review: Papers and Proceedings 100, no. 2 (May 2010).