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- Faculty Publications (1,724)
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
work to relax and enjoy the small, affordable luxury of a special coffee beverage seemed to resonate with the social and economic moment, she recalls. Six months later she met... View Details
- Article
Milestones in Marketing
By: John A. Quelch and Katherine Jocz
Marketing flourished in U.S. business schools in the prosperous years following World War II. Students preparing for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management... View Details
- November 2020
- Teaching Note
Valuing Celgene's CVR
By: Benjamin C. Esty and Daniel Fisher
Teaching Note for HBS Case No. 221-031. When Bristol-Myers Squibb (BMS) acquired Celgene Corporation in November 2019, Celgene shareholders received cash, BMS stock, and a contingent value right (CVRs) that would pay $9 if the U.S. Food and Drug Administration (FDA)... View Details
George Serafeim
George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, and serves on the faculty steering commitee of Harvard University's Salata Institute. He... View Details
- 10 Feb 2022
- Research & Ideas
Why Are Prices So High Right Now—and Will They Ever Return to Normal?
tracked by the researchers had been discontinued. That number hasn’t decreased much since then. Stockouts remain high in fewer sectors. Shortages remain significant in some sectors, such as food and View Details
Keywords: by Rachel Layne
- 05 Feb 2024
- What Do You Think?
How Do You Hire for Attitude?
one person can approach $1,000. Team members describe the experience as a food tasting “journey” and speak of the “magic” they help create. Average team members appear to be in their 20s with a few years of... View Details
Keywords: by James Heskett
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either... View Details
- June 2017
- Article
Creating Reciprocal Value Through Operational Transparency
By: Ryan W. Buell, Tami Kim and Chia-Jung Tsay
We investigate whether organizations can create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that increased contact... View Details
Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage
Hundreds of large organizations worldwide have used the groundbreaking Service Profit Chain to improve business... View Details
- Research Summary
Overview
I am a field researcher studying the relational nature of work. Organizations are inherently social institutions and provide myriad opportunities for relationship formation. My work begins with the simple insight that all relationships are not equal: interpersonal... View Details
- 07 Jul 2022
- HBS Case
How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)
They just can't keep up with it.” The couple turned to venture capitalists with little experience in food and beverage businesses, and with the... View Details
Keywords: by Pamela Reynolds
Frances X. Frei
Frances Frei is a Professor of Technology and Operations Management at Harvard Business School. Her research investigates how leaders accelerate performance and design for excellence in leadership, strategy, and operations. She regularly advises senior executives... View Details
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details
- December 2019
- Article
Costly Concessions: An Empirical Framework for Matching with Imperfectly Transferable Utility
By: Alfred Galichon, Scott Duke Kominers and Simon Weber
We introduce an empirical framework for models of matching with imperfectly transferable utility and unobserved heterogeneity in tastes. Our framework allows us to characterize matching equilibrium in a flexible way that includes as special cases the classic fully- and... View Details
- 21 Jul 2009
- First Look
First Look: July 21
Working PapersIn Favor of Clear Thinking: Incorporating Moral Rules into a Wise Cost-Benefit Analysis Authors:Max H. Bazerman and Joshua D. Greene Abstract Bennis, Medin, and Bartels (2009) have... View Details
Keywords: Martha Lagace
- 14 Jan 2019
- Op-Ed
These 4 CEOs Created a New Standard of Leadership
how food and beverages were impacting consumer health. In early 2007, she launched PepsiCo’s new mission, “Performance with Purpose.” She committed to reduce the sugar View Details
- 01 Apr 2024
- In Practice
Navigating the Mood of Customers Weary of Price Hikes
ticking up again as recently as February. How should companies navigate the mood of shoppers, who remain cautious after being squeezed over the past two years, particularly in areas like food and housing?... View Details
- February 2018 (Revised March 2019)
- Case
Sandlands Vineyards
By: Benjamin C. Esty and Gregory Saldutte
Approximately 80% of the wineries in the U.S. break even or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making... View Details
Keywords: Wine; Winery; Vineyard; Market Attractiveness; Porter's 5 Forces; Capital Investment; Industry Attractiveness; Performance Analysis; Agriculture; Entrepreneurship; Business Strategy; Competitive Strategy; Competitive Advantage; Vertical Integration; Segmentation; Food; Supply Chain; Industry Structures; Five Forces Framework; Food and Beverage Industry; Food and Beverage Industry; United States; California; Napa Valley
- 01 Mar 2024
- News
Case Study: Testing the Waters
ready-to-drink (RTD) option to compete with Gatorade and BodyArmor. “We know that the market for RTD is at least 10 times bigger, but the challenge is that beverages won’t work well online due to high... View Details
- 10 Feb 2015
- First Look
First Look: February 10
Publications February 2015 RAND Journal of Economics Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament Design By: Boudreau, Kevin J., Karim R. Lakhani,... View Details
Keywords: Sean Silverthorne