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  • 01 Jun 2017
  • News

The Exchange: Venture Forth

the IBMs or the RCAs of the world to continue to create innovations and job opportunities. Think about the number of firms that wouldn’t be here and the number of technologies that wouldn’t be here without venture capital. The innovation that affects View Details
Keywords: April White
  • Profile

Justine Lelchuk

consumer products," she says. "I loved the fact that I was working with tangible agricultural goods: grains, soy beans, adjuvants that help increase crop yields." When Justine was accepted to HBS, Deloitte sponsored her in... View Details
  • 18 Sep 2012
  • First Look

First Look: September 18

as consumers and employees (what we buy, how we manage others) to the choices that we make more broadly as human beings (who we date, how we deal with friendships). From my research, we see when a mismatch is most likely to occur between... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2010
  • News

Dare to be Different

to do something extraordinary and every other brand in the market simply emulates it, those other brands lose, the marketplace loses, consumers lose, and you end up destroying value for everyone. So differentiation is not a formula.... View Details
Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Jun 2009
  • News

Crisis and Creativity

fundamental decisions for any business: where to play, how to deliver, and how to win. Where to Play. Entrepreneurs must target downturn needs such as superior value relative to existing players or provide good substitutes for the necessities that View Details
Keywords: Bhaskar Chakravorti
  • 01 Sep 2010
  • News

Fair Trade

from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,... View Details
Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade
  • 05 Dec 2016
  • News

The Dragon’s Tale

running out. The old low-cost manufacturing-for-export strategy had run out of steam. They were developing a new economic formula based on stimulating consumer consumption. More recently, there was an anticorruption campaign that created... View Details
Keywords: Deborah Blagg
  • 06 Oct 2015
  • First Look

October 6, 2015

technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments... View Details
Keywords: Sean Silverthorne
  • 21 Mar 2024
  • News

OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC

consumer needs. “It would be awfully nice to be able to use data and predictive power to get computers to say ‘we recognize this pattern, we’ve seen this before, we should do x instead of y.’ It would get us there faster, more... View Details
Keywords: Margie Kelley
  • 02 Jan 2018
  • News

Reconsidering Retirement

computer system to allow the company to reduce the costs paid to other firms—software expert Tuchman’s area—the men had to build trust with consumers used to relying on big-name financial services firms. That meant getting the right... View Details
Keywords: April White; Securities, Commodities, and Other Financial Investments; Finance
  • 01 Feb 1998
  • News

Not Your Typical Business Conference

Smith Barney; Janet M. Green (MBA '88), partner at Ernst & Young; Ann M. Sarnoff (MBA '87), senior vice president of Nickelodeon; and Nancy C. Walker (MBA '86), general manager of Mosby Consumer Health. Among their words of advice to... View Details
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

from investors. CircleLending is a pioneer in the informal lending market, a largely unstudied and little understood consumer finance segment. Asheesh Advani, the founder and CEO of CircleLending, must evaluate the relative attractiveness... View Details
Keywords: Martha Lagace
  • 08 Jan 2018
  • Research & Ideas

The Startling Percentage of Financial Advisors with Misconduct Records

iStock Even as President Donald Trump and Republican leaders seem set on a course to weaken Obama-administration consumer protection regulations, a soon-to-be-published study reports that 7.3 percent of financial advisors in the United... View Details
Keywords: by Michael Blanding; Financial Services
  • June 2020
  • Article

Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure

By: Omar Isaac Asensio, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer and Sooji Ha
By displacing gasoline and diesel fuels, electric cars and fleets reduce emissions from the transportation sector, thus offering important public health benefits. However, public confidence in the reliability of charging infrastructure remains a fundamental barrier to... View Details
Keywords: Environmental Sustainability; Transportation; Infrastructure; Behavior; AI and Machine Learning; Demand and Consumers
Related
  • 2015
  • Working Paper

Online Word of Mouth and Product Review Disagreement

By: Frank Nagle and Christoph Riedl
Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details
Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science
Related
  • July – August 2008
  • Article

When Virtue Is a Vice

By: Anat Keinan and Ran Kivetz
Choosing duty over pleasure today can cause regret down the road—whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future feelings about choices made now. View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Moral Sensibility; Marketing Strategy; Consumer Behavior; Emotions; Luxury
Related
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because consumer reviews... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2007
  • News

Profiles from the class of 2007

quality and outcomes. Consumers need to have that information to make good decisions.” Jain believes that any health-care system should center on a strong doctor-patient relationship and allow physicians sufficient time and opportunity to... View Details
Keywords: Garry Emmons;Julia Hanna;Lewis I. Rice
  • 22 Nov 2011
  • First Look

First Look: November 22

new players, such as Groupon and Shop Socially, the growing power of social media platforms such as Facebook, and the way consumer behavior and user generated content are rapidly evolving in a digital era,... View Details
Keywords: Sean Silverthorne
  • 09 Feb 2010
  • First Look

First Look: Feb. 9

Author:Julio J. Rotemberg Publication:In Policymaking Insights from Behavioral Economics. Boston: Federal Reserve Bank of Boston, 2009 Abstract This paper starts by discussing consumers' cognitive and emotional reaction to posted prices.... View Details
Keywords: Martha Lagace