Publications

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2008
Working Paper

Cultural Notes on Chinese Negotiating Behavior

By: James K. Sebenius and Cheng (Jason) Qian

Western businesses negotiating with Chinese firms face many challenges, from initiating and smoothing communication to establishing long-lasting relationships and mutual trust, and from bargaining and drafting agreements to securing their implementation. Chinese... View Details

Keywords: Interpersonal Communication; Cross-Cultural and Cross-Border Issues; Negotiation Process; Negotiation Style; Perception; Societal Protocols; China

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January 2021 (Revised October 2021)
Case

eToro: Building the World's Largest Social Trading Network

By: Elie Ofek and Danielle Golan

Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make... View Details

Keywords: Social Trading Platform; Investment; Social and Collaborative Networks; Marketing Strategy; Expansion; Digital Platforms

2018
Chapter

The Trust Imperative

By: Richard Edelman, Stephen A. Greyser, E. Bruce Harrison and Tom Martin

CHAPTER SUMMARY: Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in organizations, as well as the forces that can... View Details

Keywords: Trust; Business and Stakeholder Relations; Communication

Find at Harvard

August 2000
Case

Project ACHIEVE - January 2000

By: H. Kent Bowen and Elizabeth Kind

Education services target public schools to assist the school with technology and services that will improve their communication with students, parents, and the community. There is also the goal of increasing scores of measured learning. How does a small company do... View Details

Keywords: Information Technology; Service Delivery; Learning; Interactive Communication; Measurement and Metrics; Performance Consistency; Business and Community Relations; Expansion; Technology Adoption; Education Industry

Research Summary

Negotiating in the Shadow of Cancer

By: Deepak Malhotra

I am working with collaborators at the Memorial Sloan Kettering Cancer Center to develop interventions that will help surgeons communicate more effectively with cancer patients, with the goal of helping patients make better decisions regarding their health. View Details

02 Dec 2019
Video

Ratan Naval Tata

Ratan Naval Tata, Chair of Tata Trust and Former Chair of Tata Group in India, explains his belief that corporations must become a part of, and engage with, the communities in which they operate.

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March 2008 (Revised April 2008)
Case

Opening Dot EU (A)

By: Benjamin Edelman

EURid considers possible market mechanisms to allocate initial domain names within the Internet's newly-created "dot EU." European Union regulations and community norms substantially constrain EURid's approach, preventing the use of the most natural economic mechanisms... View Details

Keywords: Governing Rules, Regulations, and Reforms; Resource Allocation; Auctions; Internet; Information Industry; Europe

Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

02 Mar 2011
News

The Best Ways to Discuss Ethics

06 Sep 2022
Cold Call Podcast

Reinventing an Iconic Independent Bookstore

Keywords: Re: Ryan L. Raffaelli; Retail

Juan Alcacer

Juan Alcacer is the James J. Hill Professor of Business Administration at Harvard Business School. He joined HBS in 2007 and has taught the required MBA strategy course, an elective on Global Strategy and PhD courses in Strategy and International Business. Within... View Details

Keywords: consulting; management consulting; telecommunications

March 1991 (Revised June 1993)
Case

Chevron Corp.: Corporate Image Advertising

By: John A. Quelch

Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details

Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States