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  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid promotional videos, their... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting
  • Web

Life at Harvard - Doctoral

Living in Boston Boston offers opportunities to collaborate with leading scholars across all fields and disciplines. Start your journey in Harvard Square, one of the world's great crossroads, and make your way to Central Square, home to... View Details
  • Research Summary

Overview

By: Roberto Verganti
Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details
Keywords: Integrated Design; Strategy; Design Thinking; Innovation; Artificial Intelligence; Design; Technology; Leadership; Innovation Strategy
  • Forthcoming
  • Article

Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment

By: Shunyuan Zhang and Das Narayandas
We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details
Keywords: AI and Machine Learning; Customer Focus and Relationships; Performance Efficiency
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  • June 2013 (Revised June 2016)
  • Case

Ensina!

By: John J-H Kim, Alejandra Meraz Velasco and Christine An
In 2011, a group of passionate social entrepreneurs in Rio de Janeiro, with the support and encouragement of several prominent philanthropists and members of government, launch Ensina!, seizing Brazil's unprecedented economic growth and national commitment to... View Details
Keywords: Social Entrepreneurship; Teaching; Business and Government Relations; Education Industry; Brazil
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  • June 2012
  • Article

Pricing to Create Shared Value

By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
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  • 17 Dec 2020
  • News

Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta

Plex, is also the youngest-ever president of the club, with a mandate to inspire a new generation of diverse business leaders in Japan. “I feel honored, humbled, and thrilled to take on this role as the first female president,” says Tanaka. “I look forward to View Details
Keywords: Margie Kelley
  • Web

Online Business Strategy Courses | HBS Online

platform featuring courses created by renowned faculty Yes No Collaboration with fellow online learners through unique simulations and interactive activities Yes Some Discount for repeat participants Yes Some Certificate awarded upon... View Details
  • Web

Team - Case Method Project

Sophia Di Giorgio As a member of the teacher support team, Sophia Di Giorgio collaborates with educators as they incorporate the case method and the History of American Democracy curriculum in their classrooms. She is a lifelong resident... View Details
  • 27 Sep 2021
  • Research & Ideas

Managers, Your Employees Don’t Want to Be Facebook ‘Friends’

hand, letting a colleague into one’s personal world online signals an acceptance of vulnerability that opens up paths to a richer multiplex relationship, which may in turn facilitate collaboration and teamwork,” the authors write. “On the... View Details
Keywords: by Rachel Kim Raczka
  • 06 Sep 2022
  • Research & Ideas

Does Hybrid Work Actually Work? Insights from 30,000 Emails

Early COVID-19 lockdowns sparked a contentious debate that rages on in the workplace: Can businesses thrive if employees continue to work remotely? Skeptical CEOs, such as the leaders of Goldman Sachs and Starbucks, say they need workers in the office full time to... View Details
Keywords: by Ben Rand
  • Web

Courses - Private Capital Project

covers various private equity aspects beyond transactions, with students completing projects in collaboration with firms or portfolio companies, resulting in presentations to investment committees. Participants gain exposure to the... View Details
  • May 2011
  • Article

The Power of Small Wins

By: Teresa M. Amabile and Steven J. Kramer
What is the best way to motivate employees to do creative work? Help them take a step forward every day. In an analysis of knowledge workers' diaries, the authors found that nothing contributed more to a positive inner work life (the mix of emotions, motivations, and... View Details
Keywords: Creativity; Interpersonal Communication; Employee Relationship Management; Leadership; Performance Effectiveness; Emotions; Motivation and Incentives; Groups and Teams; Collaborative Innovation and Invention; Innovation Leadership; Working Conditions; Management Practices and Processes; Management Skills; Mission and Purpose; Organizational Culture; Performance Productivity; Attitudes; Behavior; Happiness; Perception; Trust; Time Management; Resource Allocation; Business or Company Management; Goals and Objectives; Managerial Roles
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  • Web

Social Enterprise - Faculty & Research

leadership of James Austin on the importance of collaborative relationships to the success of nonprofits and Allen Grossman and V. Kasturi “Kash” Rangan on new directions in nonprofit strategy , we adopted a problem-focused approach... View Details
  • Research Summary

Building Effective Relationships Across Cultures

Trust is the foundation of any successful collaborative relationship. In my first stream of research, I draw on the basic distinction between cognition-based versus affect-based trust– that is, trust from the head versus trust from the heart – to better... View Details
  • Forthcoming
  • Article

Achieving Epilepsy Care for All: Ecosystem-Based Transformation

By: Susanna Gallani, Bernice Martin Lee and Lidia M. V. R. Moura
Epilepsy exemplifies many of the systemic challenges of modern health care— fragmented care delivery, inequitable access, financial strain, and so on. The current “system of systems” (SoS) structure of U.S. health care fosters siloed operations among its member systems... View Details
Keywords: Healthcare Delivery; Epilepsy; Seizures; Health Care and Treatment; Health Disorders; Equality and Inequality; Framework; Service Delivery
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  • Web

Advisory Board - Entrepreneurship

2000. He is a trustee of the Boston Ballet and a member of the Harvard Club of New York City. Phil Terry (MBA 1998), Collaborative Gain, Inc. Phil Terry, CEO of Collaborative Gain, Inc., runs The Councils, a... View Details
  • Web

Events & Presentations - Institute For Strategy And Competitiveness

value-based health care. January 11-13, 2023 January 2023 MGB Residents & Fellows Course HBS Campus, Boston, MA The Institute for Strategy and Competitiveness works in collaboration with the program directors at Massachusetts General... View Details
  • 26 Apr 2022
  • Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

that empowerment and collaboration are not just aspirations but achieved reality. Purpose goes from being a slogan to a set of lived principles. In the video below, Starbucks CEO Kevin Johnson explains the enormous challenge he faced in... View Details
Keywords: by Ranjay Gulati

    Producing Prosperity: Why America Needs a Manufacturing Renaissance

    Companies compete on the decisions they make. For years—even decades—in response to intensifying global competition, companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those... View Details