Publications

Keywords: Crisis Management

March 1996 (Revised January 1997)
Case

Scott Cook and Intuit

Scott Cook has just learned that Microsoft has withdrawn its $2 billion offer for his company Intuit. Because of his company's prospects, he is elated. But he now must decide the direction in which to take his company while continuing to focus on the formula of... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Business or Company Management; Marketing Strategy; Product Development

January 1995 (Revised January 1995)
Case

USAA: Business Process Review for the Great Lakes Region (Abridged)

Presents the results of a service process analysis of USAA's claims processing activity in its Great Lakes Region. Explores not only issues of redesigning the process but also the organizational implications of various alternatives. View Details

Keywords: Restructuring; Mortgages; Management Practices and Processes; Business Processes; Organizational Design; Mathematical Methods; Real Estate Industry; North America

Educators

August 1994 (Revised September 1994)
Case

Banc One Corporation, 1989 (Abridged Update)

Keywords: Banking Industry

January 1992
Supplement

Texaco, Inc., Video

September 1987
Background Note

Basic Issues in the Process of Formulating Strategy, Setting Goals, and Managing Standards of Performance

September 1987 (Revised October 1987)
Background Note

The Job of the General Manager

Describes elements of the job of the general manager that are addressed in the Management Policy and Practice course at the Harvard Business School. These include: 1) establishing strategic direction, 2) setting goals and managing standards of performance, 3)... View Details

Keywords: Experience and Expertise; Policy; Recruitment; Working Conditions; Managerial Roles; Resource Allocation; Mission and Purpose; Performance Evaluation; Strategy; Value

Educators

September 1987
Background Note

Establishing Strategic Direction: Appraising and Implementing Strategy

October 1986 (Revised October 1987)
Supplement

Sepratech Corp. (B)

October 1985 (Revised December 1989)
Case

CompuServe (B)

Keywords: Internet and the Web; Web Services Industry

Article

A Megastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor's Appointment

By: Katherine L. Milkman, Mitesh S. Patel, Linnea Gandhi, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher F. Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie K. John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth

Many Americans fail to get life-saving vaccines each year, and the availability of a vaccine for COVID-19 makes the challenge of encouraging vaccination more urgent than ever. We present a large field experiment (N = 47,306) testing 19 nudges delivered to patients via... View Details

Keywords: Vaccination; COVID-19; Nudge; Influenza; Field Experiment; Health; Communication Strategy; Behavior

Read Now

24 Apr 2012
First Look

First Look: April 24

PublicationsBarriers to Household Risk Management: Evidence from India Authors:Shawn A. Cole, Xavier Giné, Jeremy Tobacman, Petia Topalova, Robert M. Townsend, and James Vickery Publication:American Economic Journal: Applied Economics... View Details

Keywords: Carmen Nobel

September 2008 (Revised October 2008)
Supplement

Shareholder Activists at Friendly Ice Cream (A2)

By: V.G. Narayanan, Fabrizio Ferri and James Weber

The A1 and A2 versions of the “Shareholder Activists at Friendly Ice Cream (A)” split the original A case into two parts. The A1 case ends as activists Sardar Biglari and Phil Cooley prepare to meet with CEO Don Smith at Friendly's headquarters in September 2006. The... View Details

Keywords: Investment Activism; Business and Shareholder Relations; Governing and Advisory Boards; Conflict and Resolution; Lawsuits and Litigation; Business or Company Management; Food and Beverage Industry; United States

01 Dec 1996
News

Faculty Symposium Honors McArthur

Ethics, Economics, and Organizations Professors Thomas R. Piper and Lynn Sharp Paine Service Management Professor James L. Heskett and Associate Professor Gary W. Loveman Entrepreneurship Professors Teresa... View Details

Keywords: Daniel Penrice

01 Jun 2004
News

Who, Me?

online, specifically to Tickle.com, a social interaction Web site founded and run by James Currier (MBA ’99). “Tickle is an interpersonal media company about everyone’s favorite subject: themselves,” Currier... View Details

Keywords: Tickle.com; social media; tickle; News, Library, Internet, and Other Services; Information

Summer 2008
Editorial

Will the Stork Return to Europe and Japan? Understanding Fertility within Developed Nations

By: James Feyrer, Bruce Sacerdote and Ariel Dora Stern

Only a few rich nations are currently at replacement levels of fertility and many are considerably below. We believe that changes in the status of women are driving fertility change. At low levels of female status, women specialize in household production and... View Details

Keywords: Income; Household; Gender; Japan; Italy; United States; Sweden; Spain

Read Now

10 Aug 2015
News

Helping the Unemployed Find Work and Self-Esteem

In the late 1990s, when the UK recruitment firm started in 1960 by his father, Sir Alec Reed, won a government contract to provide welfare-to-work employment services, James Reed (MBA 1990) knew success... View Details

20 Nov 2012
First Look

First Look: November 20

PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details

Keywords: Sean Silverthorne

16 Nov 2010
First Look

First Look: November 16, 2010

be avoided by using a more deliberative, analytical decision-making process. In this paper, we describe joint evaluation as an effective tool to help decision makers manage their emotional assessments of morality. Bounded Ethicality in... View Details

Keywords: Sean Silverthorne

February 2018
Supplement

Montes Calcados: A Step Ahead, Spreadsheet for Instructors (Brief Case)

By: James L. Heskett and James T. Kindley