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Show Results For
- All HBS Web
(1,976)
- News (346)
- Research (1,264)
- Events (10)
- Multimedia (26)
- Faculty Publications (851)
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- 25 Sep 2012
- First Look
First Look: September 25
inventors exhibited but did not win a prize. We also compare changes in technology areas for inventions that were advertised in 1851 as lead articles in the Scientific American, a major science journal of the time. We find comparable... View Details
Keywords: Sean Silverthorne
- 06 Dec 2011
- First Look
First Look: Dec. 6
case:http://cb.hbsp.harvard.edu/cb/product/712004-PDF-ENG The Pepsi Refresh Project: A Thirst for Change Michael I. Norton and Jill AveryHarvard Business School Case 512-018 In 2010, for the first time in 23 years, PepsiCo did not invest in Super Bowl View Details
Keywords: Sean Silverthorne
- 16 Nov 2010
- First Look
First Look: November 16, 2010
had suggested—and if so, who should be charged how much and for what? Could YouTube charge users for downloading content, a model it was now beginning to test? Or would it be better for the online video giant to continue to pursue an View Details
Keywords: Sean Silverthorne
- 05 Oct 2009
- Research & Ideas
The Vanguard Corporation
customers even though they screened out clients with environmentaly shaky projects. So despite having stringent standards for potential borrowers to meet, and stringent standards for employees, Banco Real has flourished. Its competitors are now adopting that strategy... View Details
Keywords: by Sean Silverthorne
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
Canadian facility that performs hernia operations only, has developed procedures to maximize surgical success rates, save patients money, and speed their recovery in a friendly, noninstitutional environment. The hospital's advertising... View Details
Keywords: by Garry Emmons
- March 2025 (Revised April 2025)
- Case
Dominion Voting Systems v. Fox News
The case examines the Dominion Voting Systems and Fox News defamation settlement based upon statements made on air in the aftermath of the 2020 presidential election. View Details
Keywords: (General) Management; Business Earnings; Financial Statements; Change Management; Disruption; Volatility; Transition; Crime and Corruption; Cost vs Benefits; Decision Making; Decision Choices and Conditions; Decisions; Demographics; Ethics; Values and Beliefs; Corporate Finance; Cost; Governance; Governance Compliance; Governance Controls; Policy; Political Elections; Business History; Information; Law; Legal Liability; Laws and Statutes; Management; Marketing; Advertising; Media; Performance; Problems and Challenges; Society; Public Opinion; Social Issues; Media and Broadcasting Industry; United States
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
increases the entrant’s incentive to expand. Incumbent profits increase with interconnectivity. When advertising is inexpensive and mobile buyers consume in both local markets and the markets they visit, greater interconnectivity... View Details
Keywords: Dina Gerdeman
- 06 Feb 2007
- First Look
First Look: February 6, 2007
consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an increasingly fractured media landscape and various media format's ability to capture advertising dollars. Both... View Details
Keywords: Martha Lagace
- 14 Jan 2014
- First Look
First Look: January 14
Cash coupons and circulars advertising the week's specials, were slow to embrace the new pricing format and began leaving the retailer in droves. Under enormous pressure to turn things around as the all-important back-to-school and... View Details
Keywords: Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random... View Details
Keywords: Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical... View Details
Keywords: Martha Lagace
- 18 Sep 2007
- First Look
First Look: September 18, 2007
with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York one week later. Only four months earlier, CBS Corp. and Time... View Details
Keywords: Martha Lagace
- 28 Oct 2008
- First Look
First Look: October 28, 2008
trademarks and famous names, in hopes that users will accidentally request these sites-whereupon they will receive, typically, advertisements. This piece presents the basic typosquatting business model, based on my analysis of more than 80,000 typosquatting domain... View Details
Keywords: Martha Lagace
- 27 Sep 2011
- First Look
First Look: September 27
overview:http://cb.hbsp.harvard.edu/cb/product/512027-PDF-ENG The Cheezburger Network John Deighton and Leora KornfeldHarvard Business School Case 511-091 Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for... View Details
Keywords: Sean Silverthorne
- 12 Feb 2008
- First Look
First Look: February 12, 2007
volume, penetration, buy rate, facings, and advertising target rating points all down. In addition, Hamburger Helper was facing an increasingly competitive environment in the dinner category with Kraft, Lipton, ConAgra and Campbell's all... View Details
Keywords: Martha Lagace