Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (1,931) Arrow Down
Filter Results: (1,931) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,931)
    • News  (346)
    • Research  (1,275)
    • Events  (10)
    • Multimedia  (26)
  • Faculty Publications  (853)

Show Results For

  • All HBS Web  (1,931)
    • News  (346)
    • Research  (1,275)
    • Events  (10)
    • Multimedia  (26)
  • Faculty Publications  (853)
← Page 63 of 1,931 Results →

    Richard J. Reynolds

    increased their popularity by giving them away to World War I soldiers, one of the many advertising schemes that grew Camel into one of the most popular cigarette brands. View Details
    Keywords: Food & Tobacco

      Helen R. Reid

      Working at the newspaper since 1918, Reid was instrumental in expanding the Tribune’s advertising revenue, circulation, and editorial content. She played a major role in promoting women within the organization, and by the forties, the... View Details
      Keywords: Publishing & Print Media
      • 17 Jan 2008
      • Research & Ideas

      If Marketing Experts Ran Elections

      issues. In addition, the winner-takes-all system often leads candidates to desperate tactics such as negative advertising to tear down their opponents rather than promoting their own virtues. Citizens can be forgiven for being cynical. A... View Details
      Keywords: by John A. Quelch

        Henry J. Heinz

        Heinz, who started peddling his homegrown produce when he was 8, entered the twentieth century as the nation’s largest producer of pickles, vinegar, ketchup and mustard. He was considered an advertising and merchandising genius and... View Details
        Keywords: Food & Tobacco
        • September 2015 (Revised February 2020)
        • Case

        Managing Consumer Touchpoints at Nissan Japan

        By: Thales Teixeira, Nobuo Sato and Akiko Kanno
        In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three... View Details
        Keywords: Nissan; Automobiles; Cars; Touch Points; Digital Marketing; Internet and the Web; Marketing Channels; Advertising; Auto Industry; Japan
        Citation
        Educators
        Purchase
        Related
        Teixeira, Thales, Nobuo Sato, and Akiko Kanno. "Managing Consumer Touchpoints at Nissan Japan." Harvard Business School Case 516-035, September 2015. (Revised February 2020.)
        • February 2012 (Revised August 2013)
        • Case

        What's the Deal with LivingSocial?

        By: Michael I. Norton, Luc Wathieu, Betsy Page Sigman and Marco Bertini
        Tim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"—in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the... View Details
        Keywords: Marketing; Innovation and Invention; Advertising; Brands and Branding; Management; Web Services Industry
        Citation
        Educators
        Purchase
        Related
        Norton, Michael I., Luc Wathieu, Betsy Page Sigman, and Marco Bertini. "What's the Deal with LivingSocial?" Harvard Business School Case 512-065, February 2012. (Revised August 2013.)
        • October 1982 (Revised August 1999)
        • Case

        Johnson Wax: Enhance (A)

        Johnson Wax has produced a new hair conditioner for problem hair. Before committing themselves to test market, they analyze the new product using a field based, pretest-market procedure called ASSESSOR. The testing reveals product positioning, advertising, and... View Details
        Keywords: Product Positioning; Analysis; Marketing Communications; Advertising; Beauty and Cosmetics Industry
        Citation
        Educators
        Purchase
        Related
        Clarke, Darral G. "Johnson Wax: Enhance (A)." Harvard Business School Case 583-046, October 1982. (Revised August 1999.)
        • 21 Jul 2008
        • Research & Ideas

        Solving the Marketing Resources Allocation Puzzle

        U.S. companies spent a staggering $285 billion on advertising in 2006, according to Advertising Age. That's a lot of dollars and expectations being handed to advertising... View Details
        Keywords: by Sean Silverthorne

          R. David Thomas

          A high school dropout, Thomas began his career running four Kentucky Fried Chicken restaurants. In 1969, he opened his first Wendy's Restaurant in Columbus, Ohio. Thomas focused Wendy's successful marketing and advertising on simple, good... View Details
          Keywords: Restaurants & Lodging
          • 01 Oct 1998
          • News

          Playing to Win

          No less intense was the off-field rivalry between the world's leading athletic equipment companies. With their dueling events, giveaways, and advertising - and through the on-field heroics of the teams and stars they equip - the... View Details
          Keywords: Garry Emmons
          • 01 Dec 2017
          • News

          2017 in Media: Courting the Cord-Cutters

          networks and radio stations. Linear programming won’t disappear—people will always want to watch sports content, for instance, in real time—but as most other content moves to an on-demand model, it will be difficult for advertisers to... View Details
          Keywords: Laura Martin (MBA 1983) , entertainment and internet analyst, Needham & Company

            Howard L. Clark

            advertising campaign “Do you know me?” and later, “Don’t leave home without it.” By the time Clark retired in 1977, the company had grown to include over 650 offices in more than 100 countries, with over 8 million cardholders. View Details
            Keywords: Finance
            • 15 Mar 2021
            • Office Hours

            Readers Ask: What's the Next 'Big Thing' in Finance?

            strongly lean toward those. Question: How important is advertising for big companies? Cohen: Advertising is a lifeblood for corporations, even though how they’re doing it changes over time. They used to use... View Details
            Keywords: by Kristen Senz; Financial Services
            • 20 Oct 2014
            • Research & Ideas

            Users Love Ello, But What’s the Business Model?

            Edward W. Carter Professor of Business Administration, provide insights into the next generation of social networks, and what kind of network they'd build with unlimited funding. Q: How native is advertising to the social media space? Is... View Details
            Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services

              Michel C. Bergerac

              Bergerac devoted his energies to increasing the distribution of the company’s core cosmetics lines, which were suffering at the hands of fierce competition. Marketing and advertising schemes became more elaborate but paid off for Revlon,... View Details
              Keywords: Personal Care & Home Products

                Richard R. Deupree

                In 1930, Deupree was the first individual not of the Procter or Gamble names to head the company. Under Deupree’s leadership, the company became the country’s leading seller of consumer products. Deupree also put Procter & Gamble on the path toward becoming the... View Details
                Keywords: Personal Care & Home Products
                • 01 Mar 2017
                • News

                Weaving Success in India

                Photographs and advertisements from Nalli’s nearly nine decades in business. (Courtesy Lavanya Nalli) Photographs and advertisements from Nalli’s nearly nine decades in business. (Courtesy Lavanya Nalli)... View Details
                Keywords: April White

                  Peter Vundla

                  Keywords: Advertising; Marketing

                    Louis F. Bantle

                    During his tenure as CEO, Bantle generated a 10-fold increase in revenues (from $100 million to $1 billion) for United States Tobacco. He divested of non-core operating units and launched a major advertising initiative which enabled UST... View Details
                    Keywords: Food & Tobacco

                      Eva Muraya

                      Keywords: Advertising and Marketing
                      • ←
                      • 63
                      • 64
                      • …
                      • 96
                      • 97
                      • →
                      ǁ
                      Campus Map
                      Harvard Business School
                      Soldiers Field
                      Boston, MA 02163
                      →Map & Directions
                      →More Contact Information
                      • Make a Gift
                      • Site Map
                      • Jobs
                      • Harvard University
                      • Trademarks
                      • Policies
                      • Accessibility
                      • Digital Accessibility
                      Copyright © President & Fellows of Harvard College.