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- All HBS Web
(2,614)
- People (2)
- News (694)
- Research (1,563)
- Events (6)
- Multimedia (29)
- Faculty Publications (695)
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to package media on the Web to meet the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle. In addition to View Details
Keywords: by Susan Young
- 31 May 2004
- Research & Ideas
How Team Leaders Show Support–or Not
socializing; keeping team members informed about stressful situations; addressing subordinates' negative feelings; and disclosing personal information); (3) recognizing good work privately and publicly; and (4) consulting subordinates about the work (asking for team... View Details
Keywords: by Martha Lagace
- 01 Feb 2001
- News
Advisory Boards Help HBS Assess and Attain Its Goals
Committee The Visiting Committee, created to offer outside assistance and expert advice, reviews what is happening at HBS, meets annually, and reports to the University's Board of Overseers every three years. By appraising the School's goals and how they are achieved,... View Details
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
quickly. The shift has happened in days, not months. Businesses may be able to learn how to move faster, acting in more agile ways, as a result. Amy C. Edmondson (@AmyCEdmondson) is the Novartis Professor of Leadership and Management.... View Details
Keywords: by Dina Gerdeman
- 15 Sep 2022
- Blog Post
6 Things to Know About Sustainability at HBS
You’ll find beehives and rooftop gardens on campus Beehives have been on campus since 2015 as part of a project proposed by our SSAs. Our four hives act as a natural fertilizer, increasing biodiversity on campus. HBS also has nine green... View Details
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
services. On the other hand, when an incumbent announces an entrant's emergent growth market is a strategic priority, it could indicate a lack of asymmetries. Asymmetric skills act as a weapon a company can brandish to attack its... View Details
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
Hindustan Unilever, the Indian subsidiary of the multinational company Unilever—and sales skyrocketed, leading other companies to quickly follow with their own products. Skincare products are regulated under India’s Drugs & Cosmetics View Details
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
largely unconscious and universal. They are "metaphors" because they recast everything we think about, hear, say, and do. Because deep metaphors shape the way we engage the world, an understanding of them is necessary to explain why we think and View Details
- 12 Dec 2011
- HBS Case
HBS Cases: Clocky, the Runaway Alarm Clock
get adequate sunlight; and the Follo, a roving robot that would act as its owner's personal assistant. Conducting consumer research on a completely new product idea is a dilemma for many entrepreneurs. "When you come to consumers... View Details
- 26 Mar 2021
- Blog Post
How to Build a Resume That Stands Above the Competition
how you can help their business. Therefore, stating what you’ve done with your previous companies will act as proof points. Many people feel the need to list all of their tasks and responsibilities. When a resume is written this way, it... View Details
- 18 Nov 2002
- Research & Ideas
Where Morals and Profits Meet: The Corporate Value Shift
higher standard. Financial results are a must, but in addition, leading companies are expected to achieve those results by acting in an ethically acceptable manner. This represents a dramatic departure from centuries of tradition holding... View Details
Keywords: by Carla Tishler
- 01 Jun 2015
- Research & Ideas
The Surprising Benefits of Oversharing
whether they would admit that they used drugs on a job application; a different set of participants acting as prospective employers were asked whom they'd rather hire, someone who admitted using drugs, or someone who chose not to answer.... View Details
Keywords: by Michael Blanding
- 01 Dec 2017
- News
A ‘One Harvard’ Perspective
the humanities,” he says, “the better foundation they will have to think critically in complicated situations and act in ways that will have a positive impact on the world. I believe that’s what the One Harvard theme is all about.” View Details
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
truth. It turns business decisions into elaborate exercises in gaming. It sets colleague against colleague, creating distrust and ill will. And it distorts incentives, motivating people to act in ways that run counter to the best... View Details
Keywords: by Michael C. Jensen
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
rules of the game. In the B Corp movement, we’re working to advance fundamental economic system reform. For example, B Lab UK is pushing for the Better Business Act to make it mandatory for all businesses to advance the benefit of both... View Details
- 13 Jan 2021
- Research & Ideas
How 'Small C' Change Can Beat Large-Scale Rebuilding
added experience, strong identification, and distinct understanding of the organization to the team to support the young players on the pitch. Two experienced homegrown players became the cornerstones of his team: Thomas Müller and David Alaba. Flick relied on his... View Details
- 25 Apr 2007
- Research & Ideas
Feeling Stuck? Getting Past Impasse
supplies and set up the art studio in our home. Or we schedule that meeting that we've been thinking about for 2 years but have never done. We do something that shows the world and ourselves that we've gone through the impasse, it's been a real experience, and now we... View Details
Keywords: by Martha Lagace
- 21 Feb 2005
- Op-Ed
Is Business Management a Profession?
implicated in recent acts of corporate malfeasance—could have become so depraved, this is probably the wrong question. Given that human nature does not change much from age to age, the real issue is the effectiveness of the constraints... View Details
- 01 Jun 2022
- What Do You Think?
Is Stakeholder Management Facing New Headwinds?
involving two or more constituents with both power and interest, should they postpone action? Should they act but do it quietly with as little publicity as possible, hoping that the decision will go unnoticed? Should they decide, View Details
Keywords: by James Heskett
- 10 Oct 2012
- Research & Ideas
Taking Advantage of Life’s (Few and Far Between) Inflection Points
inflection point," he said. "In Michelle's case, it's coming at a moment in time when the structures are removed and the rules are suspended. A moment in which she can reflect in¬wardly about what she wants, and then act to redefine the... View Details
Keywords: Re: Howard H. Stevenson