Publications

March 2009 (Revised September 2013)
Case

Yelp

By: Mikolaj Jan Piskorski, David Chen and Aaron Smith

Yelp was a popular online destination for reviews of local establishments, written by volunteer Internet users and read by 60 million people per month. However, the company was far from profitable. The CEO needs to decide between two options to increase the revenue.... View Details

Keywords: Digital Marketing; Business Model; Profit; Revenue; Marketing Strategy; Sales; Internet and the Web; Advertising Industry

January 2001 (Revised March 2003)
Case

Quantum Corporation: eSupplyChain Group

The eSupplyChain group has been recently formed with Quantum Corp.'s Hard Disk Drive Group to evaluate Internet/IT-based approaches to improving supply chain performance. The Hard Disk Drive Group has endured several quarters of poor financial performance and has... View Details

Keywords: Digital Platforms; Internet and the Web; Information Technology; Supply Chain Management; Business Strategy

July 1998 (Revised February 1999)
Case

Private Communications Corporation (A)

Ann Meceda is a soon-to-be MBA graduate. She has been working as the director of marketing in an Internet start-up, and now the founder wants her to become CEO. She must weigh the personal and business risks and assess her own objectives and tolerance for risks. View Details

Keywords: Risk Management; Internet and the Web; Management Succession; Marketing; Personal Development and Career; Business Startups; Service Industry

November 2006
Case

Tickle

By: William A. Sahlman and Dan Heath

Describes a set of decisions confronting the management team of a rapidly growing online psychological testing and social networking company. They can either sell the company to a large public company, raise another round of capital from a preeminent venture capital... View Details

Keywords: Decisions; Internet and the Web; Growth Management; Internet and the Web; Business Strategy; Corporate Finance

26 Aug 2001 - 30 Aug 2001
Conference Presentation

Developing Products on Internet Time: Managing Innovation in Turbulent Environments

By: Alan MacCormack

Keywords: Product Development; Internet and the Web; Innovation and Invention; Management

Other Article

The Market That Wasn't: The Non-emergence of the Online Grocery Category

By: Chad Navis, Greg Fisher, Ryan Raffaelli and Mary Ann Glynn

We examine the non-emergence of a potential new market category. In the late 1990s the entrepreneurial firms that attempted to sell groceries online attracted significant resources, made meaningful technological advancements and generated immense publicity, yet online... View Details

Keywords: Internet and the Web; Food; Emerging Markets; Service Industry; Food and Beverage Industry

Read Now

First Quarter 1996
Article

Electronic Commerce: Building Blocks of New Business Opportunity

By: L. M. Applegate, C.W. Holsapple, R. Kalakota, F.J. Radermacher and A.B. Whinston

Keywords: Internet and the Web; Opportunities

February 2018 (Revised December 2019)
Case

Rise of the Drones: Identified Technologies

By: Andy Wu and George Gonzalez

The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider... View Details

Keywords: Applications and Software; Digital Platforms; Disruption; Network Effects; Web Services Industry; Web Services Industry; Pittsburgh; San Francisco

October 2011
Case

Patricia Gottesman at Crimson Hexagon

By: Lena G. Goldberg and Mary Beth Findlay

After successful capital raises and significant progress in gaining market acceptance of its tools for analyzing public opinion, Crimson Hexagon's CEO prepares to address the company's investors on the question of exit strategy. View Details

Keywords: Corporate Strategy; Strategic Planning; Business and Shareholder Relations; Business and Stakeholder Relations; Policy; Web Services Industry; Web Services Industry

May 2003 (Revised May 2004)
Case

Submarino.com (B)

By: Lynda M. Applegate and Luiz Felipe Monteiro

Supplements the (A) case. View Details

Keywords: Organizational Design; Globalized Firms and Management; Management Skills; Growth Management; Web Services Industry; Web Services Industry; Brazil; Argentina; Mexico; Spain; Portugal

January 2003 (Revised May 2003)
Case

Yahoo!'s Stock-Based Compensation (D)

By: Paul M. Healy and Jacob Cohen

Supplements the (A) case. View Details

Keywords: Web Services Industry; Web Services Industry

March 2001 (Revised November 2002)
Supplement

Amazon.com Update: January 2001- July 2002

By: Lynda M. Applegate

Updates the Amazon.com series (9-800-330), (9-800-441), and (9-801-194). View Details

Keywords: Web Services Industry; Web Services Industry

February 2000 (Revised April 2003)
Case

InSite Marketing Technology (A)

By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo

Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details

Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Web Services Industry; Web Services Industry