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  • All HBS Web  (2,754)
    • People  (3)
    • News  (544)
    • Research  (1,361)
    • Events  (12)
    • Multimedia  (243)
  • Faculty Publications  (1,070)
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  • Web

Marketing - Faculty & Research

Mengjie Cheng and Shunyuan Zhang July 2025 | Article | Management Science The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We... View Details
  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

called Netflix emerged in the 1990s with a novel idea: rather than make people go to the video store, why don't we mail DVDs to them? Netflix's business model made profit in just the opposite way to Blockbuster's. Netflix customers paid a... View Details

    Andy Wu

    Andy Wu is the Arjun and Minoo Melwani Family Associate Professor of Business Administration in the Strategy Unit at Harvard Business School, where he teaches in the MBA and Executive Education programs. He researches, teaches, and advises managers... View Details

    Keywords: video games; video games; video games; video games; video games
    • October 2022
    • Article

    Amplification in the Evaluation of Multiple Emotional Expressions over Time

    By: Amit Goldenberg, Jonas Schöne, Zi Huang, Timothy D. Sweeny, Desmond C. Ong, Timothy Brady, Maria M. Robinson, David Levari, Jamil Zaki and James J. Gross
    Social interactions are dynamic and unfold over time. To make sense of social interactions, people must aggregate sequential information into summary, global evaluations. But how do people do this? Here, to address this question, we conducted nine studies (N = 1,583)... View Details
    Keywords: Social Interactions; Facial Expressions; Emotions; Behavior; Perception
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    Goldenberg, Amit, Jonas Schöne, Zi Huang, Timothy D. Sweeny, Desmond C. Ong, Timothy Brady, Maria M. Robinson, David Levari, Jamil Zaki, and James J. Gross. "Amplification in the Evaluation of Multiple Emotional Expressions over Time." Nature Human Behaviour 6, no. 10 (October 2022): 1408–1416.
    • Article

    Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles

    By: Prithwiraj Choudhury, Dan Wang, Natalie A. Carlson and Tarun Khanna
    We demonstrate how a novel synthesis of three methods—(1) unsupervised topic modeling of text data to generate new measures of textual variance, (2) sentiment analysis of text data, and (3) supervised ML coding of facial images with a cutting-edge convolutional neural... View Details
    Keywords: CEOs; Communication Style; Machine Learning; Spoken Communication; Nonverbal Communication; Personal Characteristics; Analysis; Performance
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    Choudhury, Prithwiraj, Dan Wang, Natalie A. Carlson, and Tarun Khanna. "Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles." Strategic Management Journal 40, no. 11 (November 2019): 1705–1732.
    • June 2004 (Revised September 2005)
    • Case

    Cox Communications, Inc.

    By: Thomas R. Eisenmann and Jonathan Gibbons
    Cox Communications, the third largest U.S. cable television system operator, is confronting strategy decisions in mid-2004. Cox managers must decide whether to speed its deployment of Voice over Internet Protocol (VoIP), which offers capital and operating costs savings... View Details
    Keywords: Customers; Information Technology; Competition; Product Development; Media and Broadcasting Industry; Telecommunications Industry; United States
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    Eisenmann, Thomas R., and Jonathan Gibbons. "Cox Communications, Inc." Harvard Business School Case 804-192, June 2004. (Revised September 2005.)
    • 20 Dec 2022
    • Video

    MBA Students Explore Capitalism in Italy

    • Research Summary

    Advertising and the Economics of Attention

    Using novel technologies, such as eye- and face-tracking, to gauge attentional and emotional (facial) reactions to advertising, Professor Teixeira studies how advertising effectiveness can be optimized. Through complex statistical models of consumer response, he... View Details
    • Web

    Managing the Future of Work

    reshaping HR Re: Joseph Fuller 21 Apr 2025 | Charter Videos 11 Dec 2018 Re: William R. Kerr William Kerr on Potential Changes to the H1-B Visa Program William Kerr on Potential Changes to the H1-B Visa Program William Kerr on Potential... View Details
    • 17 Oct 2023
    • HBS Case

    With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

    different combinations of product features, usage levels, and number of users. “Subscription models that have been successful are ones that build tiers that align well with the needs and preferences of different customer segments,” Ofek said. Zoom, the View Details
    Keywords: by Jay Fitzgerald; Consumer Products; Information; Information Technology
    • May 2025 (Revised July 2025)
    • Case

    The Video-Streaming Wars in 2025: Can Anyone Catch Netflix?

    By: Anita Elberse and Javiera Larenas
    On January 21, 2025, Ted Sarandos, co-chief executive officer of video-streaming service Netflix, presented the company’s quarterly earnings. He had every reason to be upbeat: Netflix added 19 million new subscribers in the final quarter of 2024, ended the year with a... View Details
    Keywords: Media; Television; Management; Strategy; Disruption; Technology; Competition; Entertainment and Recreation Industry; Media and Broadcasting Industry
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    Elberse, Anita, and Javiera Larenas. "The Video-Streaming Wars in 2025: Can Anyone Catch Netflix?" Harvard Business School Case 525-059, May 2025. (Revised July 2025.)
    • November 2019
    • Supplement

    Kids & Company: Entering the U.S.

    By: Boris Groysberg, Sarah Mehta and Matthew Preble
    This video supplement pairs with “Kids & Company: Entering the U.S.” (case no. 418011). It contains eight individual clips that range in length from 5 to 12 minutes. Instructors can use the videos, either in whole or in part, as an additional teaching... View Details
    Keywords: Early Childhood Education; Strategy; Growth and Development Strategy; Growth Management; Business Strategy; Competitive Strategy; Competitive Advantage; Expansion; Leadership; Marketing; Product Marketing; Brands and Branding; Service Delivery; Service Operations; Product Design; Product Development; Cross-Cultural and Cross-Border Issues; Selection and Staffing; Customer Focus and Relationships; Entrepreneurship; Service Industry; Canada; United States
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    Groysberg, Boris, Sarah Mehta, and Matthew Preble. "Kids & Company: Entering the U.S." Harvard Business School Multimedia/Video Supplement 420-704, November 2019.
    • 2019
    • Working Paper

    Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles

    By: Prithwiraj Choudhury, Dan Wang, Natalie A. Carlson and Tarun Khanna
    We demonstrate how a novel synthesis of three methods—(1) unsupervised topic modeling of text data to generate new measures of textual variance, (2) sentiment analysis of text data, and (3) supervised ML coding of facial images with a cutting-edge convolutional neural... View Details
    Keywords: Spoken Communication; Business History; Analytics and Data Science; Finance; Performance
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    Choudhury, Prithwiraj, Dan Wang, Natalie A. Carlson, and Tarun Khanna. "Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles." Harvard Business School Working Paper, No. 18-064, January 2018. (Revised May 2019.)
    • 30 Jul 2014
    • Video

    Health Acceleration Challenge launch

    • 01 Dec 2023
    • Blog Post

    8 FAQs on the MBA Application

    is useful as you finalize your applications in the next few weeks! We also encourage you to check out the FAQs webpage and our Pep Talk video series. Top 5 Questions We Get from Applicants 1. Does HBS have a preference between the GMAT... View Details
    • Research Summary

    Research Focus

    By: Anita Elberse
    My research focuses on "creative industries," defined as industries that supply goods that we commonly associate with artistic, cultural, or entertainment value -- including book and magazine publishing, film, music, television, video games, the performing... View Details
    • May 2024
    • Supplement

    DRSi (B)

    By: Richard S. Ruback and Royce Yudkoff
    Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

    Abstract: In March of 2019, Jen Ransom Fuller purchased DRSi. DRSi, located in Bellevue, Washington, printed and reproduced... View Details
    Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Health Pandemics; Selection and Staffing; Employee Relationship Management; Production; Logistics; Safety; Washington (state, US); United States
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    Ruback, Richard S., and Royce Yudkoff. " DRSi (B)." Harvard Business School Multimedia/Video Supplement 224-718, May 2024.
    • June 2014
    • Case

    The Kursk Submarine Rescue Mission (Multimedia)

    By: Anette Mikes and Tom Ryder
    During a military exercise in August 2000, a state-of-the-art Russian nuclear submarine, the Kursk, sank in the Barents Sea, triggering global media attention and an international rescue effort.
    In addition to Russia's Northern Fleet, two other organizations got... View Details
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    Mikes, Anette, and Tom Ryder. "The Kursk Submarine Rescue Mission (Multimedia)." Harvard Business School Multimedia/Video Case 114-708, June 2014.

      The Transparency Trap

      To get people to be more creative and productive, managers increase transparency with open workspaces and access to real-time data. But my research shows that less-transparent work environments can actually yield more-transparent employees who solve problems more... View Details

      • 19 Apr 2011
      • First Look

      First Look: April 19

      improvements in performance. Day 1 of the two-case series focuses on the steps taken by Klein over his eight-year tenure. Supplementary video (both for homework and in class) provides Klein's thoughts about major developments. Purchase... View Details
      Keywords: Sean Silverthorne
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