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Show Results For
- All HBS Web
(2,352)
- People (4)
- News (547)
- Research (1,434)
- Events (8)
- Multimedia (9)
- Faculty Publications (546)
- Career Coach
Ian Naccarella
Ian has experience in the Climate Tech space from a variety of roles, including time spent at Sila Nanotechnologies (a battery startup), SE Ventures (VC), and at BCG in the Climate and Sustainability practice area. He also spent the... View Details
- Web
Entrepreneurial Sales 101: Founder Selling - Course Catalog
consultant, general manager, product manager, salesperson, or sales manager. The course is geared toward entrepreneurial settings, specifically execution required by the founder. However, the best practices are applicable to larger... View Details
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
be because we mostly notice the things that government gets wrong. "You drive for miles on perfectly paved roads but are outraged when you run into one pothole," says Michael I. Norton, an associate professor in the Marketing... View Details
Keywords: by Michael Blanding
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by... View Details
- 01 Mar 2004
- News
Reforming Company Boards
Solutions for Better Corporate Governance (Bloomberg Press) emphasizes accountability, transparency, performance measurement, and a strong system of checks and balances in its practical approach to reform. Why did you write this book?... View Details
Keywords: Corporate Services
- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
comprehensive field-based study and analysis of the Nobel Prize from a brand and reputation perspective. "In a real sense, everybody knows what the Nobel Prize is and what it does, but practically nobody knows how it does it," write Mats... View Details
Keywords: by Carmen Nobel
- 19 Jan 2017
- News
Finding Purpose in Profit
As an undergraduate at Princeton, Coupounas majored in philosophy and then spent a year at Oxford studying philosophical theology as a Rotary Foundation Graduate Fellow. She also sang and acted in various choral groups and theater productions, and View Details
- 01 Sep 2003
- News
Globalization Revisited
was no disputing the significance of Levitt’s contribution to the theory and practice of global marketing and to the ongoing assessment of its impact. As HBS professor Richard S. Tedlow noted of Levitt’s... View Details
- 01 Jun 1999
- News
Myra Hart Named to Professorship
firmly rooted in practice. She was one of four founding officers of Staples, the office supplies superstore. She subsequently served as the company's vice president of operations and group vice president of growth and development. Prior to joining Staples, Hart was... View Details
- 04 May 2016
- What Do You Think?
What Does Boaty McBoatface Tell Us About Brand Control on the Internet?
control over brands is explicitly ceded to the public for marketing purposes. As I write this, the Binghamton, New York minor league professional baseball team is thought to be on its way to being named the Stud Muffins in a poll of fans.... View Details
- 01 Sep 2005
- News
Faculty Research Online
You Outsource Your Marketing? Few companies own all the marketing expertise they need, especially of the left-brain, analytic variety. Professor of Management Practice Gail McGovern outlines the pros and... View Details
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
e-commerce world is a brutal competitive environment,” says Harvard Business School marketing professor Thales Teixeira. “One of the biggest levers retailers have at their disposal to bring in customers is price.” More discounts, however,... View Details
- 20 Dec 2018
- Research & Ideas
Most Popular Stories and Research Papers of 2018
Over just a few months, the United States stock market plunged almost 20 percent—then in one day rebounded a record 1,000 points. 2018 seemed just that kind of year in business: restless, surging, full of surprises. Big-name retailers... View Details
Keywords: by Sean Silverthorne
- Fast Answer
Field Course: Investing for Impact
power, and demographics. See also, Where can I find U.S. demographic information broken out by ethnic group? Industry and Market Research Databases: BCC Research - Reports on major economic, scientific, and technological developments in... View Details
- Profile
Laura Sandoval
business administration seriously. “It was a practical path and one I could enjoy,” she says. “There’s a part of me that’s analytical, and an even bigger part that’s creative. Marketing appealed to both.”... View Details
- 01 Jun 2000
- News
Debbie Cohen Scales Her Mountain
arming women with better information will encourage them to become more involved in their own care and lead to better results in their fight with cancer. Cohen was working at Price Waterhouse as marketing director for the consulting View Details
Keywords: Morgan Baker
- Web
Sustainable Investing - Course Catalog
these new practices actually alter company behavior, or create social value? How is and how should social value be defined and measured? In public markets, we evaluate the costs and benefits of negative screens, ESG integration, and... View Details
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
for both customers and producers. After pointing out that "Less is more is probably a great way to be a consumer. If you practice it, you will drill down into your purchase thinking and determine real needs versus discretionary... View Details
- 01 Oct 2014
- Blog Post
A Summer Internship: Sparking Curiosity
self-discovery. I got a glimpse of how Danaher operated through the lens of Beckman Coulter, an operating company. I scratched the surface of the healthcare and diagnostics industry and put theory to practice with lots of customer... View Details
- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
Product is Worth the Price (37,030) Are consumers more likely to buy if they see the price before viewing the product? Uma Karmarkar and colleagues scan the brains of shoppers to find out. How Hormones Foretell Whether People Will Cheat (35,635) There's a key link... View Details