Total Customer Value - Publications - Faculty & Research

15 Jul 2014
First Look

First Look: July 15

Working Papers Decision Making Under Information Asymmetry: Experimental Evidence on Belief Refinements By: Schmidt, William, and Ryan W. Buell Abstract—We examine how people make decisions when the value they derive from those decisions... View Details

Keywords: Carmen Nobel

24 Oct 2011
Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

findings. Indeed, he believes the data suggests that local eateries are starting to siphon off customers from the "Big Boys." Why? The Applebee's and the T.G.I. Friday's of the world have been safe bets for diners because their... View Details

Keywords: by Michael Blanding; Food & Beverage

15 Jun 2021
News

Leading at State

Department of State. These students represented the first cohort of the Secretary’s Leadership Seminar, a six-month, custom Executive Education offering for mid-career foreign and civil service employees. The idea for the program—and the... View Details

Keywords: leadership; international relations; politics; Executive Education

10 May 2019
Blog Post

Advice for Mothers Pursuing an MBA

My MBA experience was different from the majority of students. I had a three-month old when I joined, and my second child was born during the winter break of my EC year. When I started, there were four student moms in my class of around 930 students. Being a student... View Details

06 Jun 2005
What Do You Think?

Is a “Level Playing Field” a Good Thing?

China and a Yuan pegged by the Chinese government at an unrealistically low value in relation to the dollar and other currencies. The talk will be stimulated by the recent publication of the book, The World is Flat (as in a level playing... View Details

Keywords: by James Heskett

20 Jul 2021
Research & Ideas

Bankruptcy Spells Death for Too Many Businesses

which sounds like such a great thing. People get to keep their jobs, the creditors get paid equity, and the customers don't lose this business that they loved,” says Antill, whose article Do the Right Firms Survive Bankruptcy? will appear... View Details

Keywords: by Rachel Layne

Web

Entrepreneurship Course Online | HBS Online

Module 1 Ideas and Opportunities Identify and evaluate an entrepreneurial idea, and gain confidence with twists and turns. Highlights Welcome to Entrepreneurship Introduction to Opportunity Evaluating an Idea’s Value Individual Versus... View Details

16 May 2000
Research & Ideas

The Simple Economics of Open Source

when they derive a net benefit from the work, with net benefit based on both immediate and delayed rewards. Immediate rewards include monetary compensation, as well as the opportunity to fix a bug or customize a program for their own... View Details

Keywords: by Martha Lagace; Technology

Web

Frequently Asked Questions | HBS Online

not restrict individuals from taking a program with HBS Online based on where they happen to live. Therefore, citizens of countries whose governments behave in ways antithetical to our values should still expect to be welcome in our... View Details

Web

Design Thinking Course | HBS Online

of Project Work Featured Exercises SIT’s Closed World: Divide an existing product, service, model, or strategy into components and manipulate them to break cognitive fixedness and generate ideas 6-7 hrs Module 4 Content Week - Ideate, Part 2: User View Details

01 Aug 2017
First Look

First Look at New Research and Ideas, August 1

arrangement and a commitment contract that made the $30 payment conditional on both attending the provider visit and meeting an ART adherence threshold. Third, the passive control arm received routine care and no incentives. Participants: A View Details

Keywords: Sean Silverthorne

14 Feb 2017
Research & Ideas

A Strategy For Steady Leadership in an Unsteady World

Listening only to information sources and opinions that reinforce their own views carries great risk of missing alternate points of view. Instead, leaders need to tap into myriad sources covering the full spectrum of viewpoints by engaging directly with their View Details

Keywords: by Bill George

18 Jul 2019
Lessons from the Classroom

The Internet of Things Needs a Business Model. Here It Is

out of the data they produce. IoT pilots can take a while to prove the value proposition, so they will need to be inexpensive for business customers to find them compelling. Solution providers will also need to provide View Details

Keywords: by Michael Blanding; Computer

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

platform owners may target the most successful complementors so as to appropriate value from their innovations, or they may target poor performing complementors to improve the platforms' overall quality. Using data from Amazon.com, we... View Details

Keywords: Dina Gerdeman

March 2024
Supplement

Teamworks: Tackling a Forecasting Fumble (B)

By: N. Louis Shipley, Stacy Straaberg and Tom Quinn

In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details

Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Valuation; Sports Industry; Technology Industry; United States; North Carolina

Citation

Purchase

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

Web

CSV in Practice - Institute For Strategy And Competitiveness

but for Cisco customers, increasing industry growth. The program has also strengthened Cisco’s relationships with suppliers, customers and government. Integrating Strategy Across Levels - Novartis in Rural India Reconceiving Products &... View Details

Web

Business Economics Online Course | HBS Online

pricing strategies Benchmark costs compared to competitors through relative cost analysis Apply conjoint analysis to understand what features customers value most Understand the power of network effects to... View Details

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

will help customers be more helpful The rapid spread of COVID-19 reminds us how our wellbeing is interconnected, and the flurry of heartwarming responses people have exhibited in the face of this crisis reveals our tremendous... View Details

Keywords: by Dina Gerdeman

Web

Electricity - Business & Environment

require major changes in this vital sector of the economy. 40 % Of total Green House Gas Emissions is from Electricity Generation. 20 % Of the world's population currently lives without access to electricity. 4-5x Quicker growth in wind... View Details

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