Filter Results:
(4,201)
Show Results For
- All HBS Web
(4,201)
- People (11)
- News (836)
- Research (2,568)
- Events (37)
- Multimedia (40)
- Faculty Publications (1,522)
Show Results For
- All HBS Web
(4,201)
- People (11)
- News (836)
- Research (2,568)
- Events (37)
- Multimedia (40)
- Faculty Publications (1,522)
- 02 Mar 2012
- News
HBS Profs on 3 Big Co. Lessons from Start-ups, and 3 So-Whats
- 05 Sep 2013
- News
Who Will Radically Disrupt American Health Care?
- 2014
- Other Teaching and Training Material
Marketing Reading: Brand Positioning
By: Jill Avery and Sunil Gupta
This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides... View Details
Keywords: Brand Positioning; Branding; Consumer Research; Defensive Strategies; Market Positioning; Marketing; Product Differentiation; Product Positioning; Strategic Positioning; Value Proposition; Customer Relationship Management; Organizational Structure; Customer Satisfaction; Brands and Branding
Avery, Jill, and Sunil Gupta. "Marketing Reading: Brand Positioning." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8197, 2014.
- 2009
- Chapter
Creativity, Improvisation, and Organizations
By: Colin M. Fisher and Teresa M. Amabile
Although the literatures on both organizational creativity and organizational improvisation have been expanding in recent years, the links between these literatures have not been deeply explored. This chapter explores those links to create a conceptualization of... View Details
Keywords: Body of Literature; Innovation and Invention; Organizational Culture; Research; Creativity; Theory
Fisher, Colin M., and Teresa M. Amabile. "Creativity, Improvisation, and Organizations." In The Routledge Companion to Creativity, edited by Tudor Rickards, Mark A. Runco, and Susan Moger. Oxford, U.K.: Routledge, 2009.
- 13 Oct 2010
- News
Nike takes NFL apparel deal from Reebok
- June 2001 (Revised March 2002)
- Case
Ducati
Focuses on the turnaround and strategic repositioning of Ducati, an Italian maker of high-end sport motorcycles, and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mind behind the turnaround, knew that... View Details
- 2013
- Chapter
Behavioral Corporate Finance: A Current Survey
By: Malcolm Baker and Jeffrey Wurgler
We survey the theory and evidence of behavioral corporate finance, which generally takes one of two approaches. The market timing and catering approach views managerial financing and investment decisions as rational managerial responses to securities mispricing. The... View Details
Keywords: Managerial Roles; Theory; Corporate Finance; Financial Management; Investment; Market Timing; Behavioral Finance; Prejudice and Bias; Economics; Forecasting and Prediction
Baker, Malcolm, and Jeffrey Wurgler. "Behavioral Corporate Finance: A Current Survey." In Handbook of the Economics of Finance, Volume 2A: Corporate Finance, edited by George M. Constantinides, Milton Harris, and Rene M. Stulz, 357–424. Handbooks in Economics. New York: Elsevier, 2013.
- October 2010
- Background Note
Family Corporate Governance: A Brief Literature Review
By: Lena G. Goldberg and David Kiron
This note discusses competing theories of governance in family owned firms and focuses on agency theory, stewardship theory, and the sociological concept of embeddedness. View Details
Keywords: Family Business; Corporate Governance; Governing and Advisory Boards; Managerial Roles; Family Ownership; Theory
Goldberg, Lena G., and David Kiron. "Family Corporate Governance: A Brief Literature Review." Harvard Business School Background Note 311-055, October 2010.
- March 1994 (Revised February 2001)
- Background Note
Why Manage Risk?
By: Peter Tufano
Conventional finance theory demonstrates that, under simplistic assumptions, firms cannot add to shareholder value through the use of risk management activities. Modern finance theory has begun to carefully consider and examine those circumstances under which firms can... View Details
Keywords: Risk Management
Tufano, Peter, and Jon Headley. "Why Manage Risk?" Harvard Business School Background Note 294-107, March 1994. (Revised February 2001.)
- 21 Jan 2015
- News
Re-designing the workplace
- 2022
- Article
Open or Closed? Your Mind, Your Decision!
By: Gerald Zaltman
The marketing profession faces challenging times. The shelf life for decisions and the half-life of the knowledge used, are becoming shorter and shorter while the problems addressed are becoming messier. Fortunately, the emergence of what I call the “prosthetic age” is... View Details
Zaltman, Gerald. "Open or Closed? Your Mind, Your Decision!" Special Issue on Reflections of Eminent Marketing Scholars. Foundations and Trends® in Marketing 16, nos. 1-2 (2022): 300–307.
- 24 Jan 2022
- News
Rising COVID Cases in Us Nursing Homes Prompt Hospital Warnings
- 29 May 2013
- Blog Post
“A place to grow personally and professionally.” - Yolanda Anton
Every individual is a prism with many faces. This is why, when HBS requested a short introduction of me, my mind went blank. Who should I talk about? Should I talk about the certified project manager who led... View Details
- 28 Aug 2015
- Blog Post
What is the HBS Health Care Initiative?
Health care is on everyone’s mind these days. With so many challenges around lowering the cost of health care delivery while increasing quality and people’s access to care, come opportunities for new ideas,... View Details
- 25 Aug 2014
- News
Are liberal arts degrees as important as they used to be?
- 2007
- Working Paper
Choice, Rationality and Welfare Measurement
By: Jerry R. Green and Daniel A. Hojman
We present a method for evaluating the welfare of a decision maker, based on observed choice data. Unlike the standard economic theory of revealed preference, our method can be used whether or not the observed choices are rational. Paralleling the standard theory we... View Details
Green, Jerry R., and Daniel A. Hojman. "Choice, Rationality and Welfare Measurement." HKS Faculty Research Working Paper Series, No. 2144, November 2007.
- July 2011 (Revised December 2015)
- Case
Assistant Professor Gyan Gupta and the Wet Noodle Class (A)
By: Dorothy Leonard and Susan S. Harmeling
Professor Gupta faces three major problems in teaching cases: 1) his students, accustomed to lectures, don't know how to conduct a case discussion; 2) the students are using the Internet to discover the outcome of managerial dilemmas posed in the case; 3) he wants to... View Details
Keywords: Business Education; Curriculum and Courses; Learning; Teaching; Cases; Outcome or Result; Internet and the Web; Theory; Education Industry
Leonard, Dorothy, and Susan S. Harmeling. "Assistant Professor Gyan Gupta and the Wet Noodle Class (A)." Harvard Business School Case 912-405, July 2011. (Revised December 2015.)
- 2018
- Book
Horngren's Cost Accounting: A Managerial Emphasis
By: Srikant M. Datar and Madhav Rajan
Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of “different costs for... View Details
Datar, Srikant M., and Madhav Rajan. Horngren's Cost Accounting: A Managerial Emphasis. 16th ed. Pearson Education, 2018.
- 24 Aug 2021
- News