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- All HBS Web
(1,454)
- People (3)
- News (235)
- Research (1,019)
- Events (9)
- Multimedia (4)
- Faculty Publications (462)
- 15 Nov 2016
- First Look
November 15, 2016
levels and frequency of default typical of emerging markets even if the household impatience parameter is calibrated to local interest rates. A quantitative exercise calibrated to Brazil finds welfare gains of the optimal fiscal policy to... View Details
Keywords: Sean Silverthorne
- 01 Sep 2011
- News
Green Day
good ROI.” Diniz began to brainstorm with Paulo Puterman, a friend studying to get his PhD in biotechnology at the University of São Paulo who also happened to be focused on the highly efficient elephant grass/electricity equation. “After a year of talking we... View Details
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
marketing in the early stages of a drug's development. In a lunchtime address, Jacques Nasser, president and CEO of Ford Motor Company, touched on a number of experiences from his 33 years at the auto giant, including what he referred to... View Details
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
Ross to write the paper "Performance Pricing in Tough Times." Shapiro, an authority on marketing strategy and sales management, is the Malcolm P. McNair Professor of Marketing, Emeritus at Harvard Business School. Ross is a... View Details
- 06 Sep 2016
- First Look
September 6, 2016
buyer characteristics. Consider the experiences of condo developers targeting retirees who wanted to downsize their homes. Sales were weak until the developers realized their business was not construction but transitioning lives. Instead... View Details
Keywords: Carmen Nobel
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
Professor Joseph B. Lassiter III's research explores entrepreneurial marketing in high-potential ventures. He describes entrepreneurial marketing as a mindset and a process, one that involves gathering... View Details
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
is targeting seniors, when 90 percent of today's marketing spend is aimed at people under 50. And he's hedging his bets on something we all think seniors run from—namely, technology. It all came together in... View Details
- 02 Feb 2016
- First Look
February 2, 2016
close association between the characteristics of actors’ environment and the processes of network formation among actors. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50445 Accounting Data, Market Values, and the Cross... View Details
Keywords: Sean Silverthorne
- 15 Sep 2009
- First Look
First Look: September 15
more: http://www.blackwellreference.com/public/tocnode?id=g9780631215066_chunk_g978063121506624 Peer-to-Peer File Sharing and the Market for Digital Information Goods Authors:Ramon Casadesus-Masanell and Andres Hervas-Drane... View Details
Keywords: Martha Lagace
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
the pass-through of both gas prices and nominal exchange rate fluctuations. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54935 forthcoming Consumption, Markets & Culture Big Data By: Deighton, John A. Abstract—Big... View Details
Keywords: Dina Gerdeman
- Web
Credential of Digital Innovation and Strategy | HBS Online
Introduction to Credential of Digital Innovation and Strategy This Credential Includes Leading in the Digital World, Design Thinking and Innovation, Digital Marketing Strategy, and Winning with Digital Platforms + team activities and a... View Details
- 05 Aug 2008
- First Look
First Look: August 5, 2008
may not be a pure-strategy equilibria. In the standard case where marginal costs are weakly positive, there is no pure strategy where the lower quality B firm obtains positive market share. We also consider the case where A has negative... View Details
Keywords: Martha Lagace
- 30 May 2000
- Lessons from the Classroom
Entrepreneurship’s Wild Ride
targets of opportunity, and sometimes just cut and run when the odds are overwhelming. The ballistic missile is carefully aimed to arrive on target; it's going to follow that course even with a Scud missile approaching. The fourth... View Details
Keywords: by William Mahoney
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
high-value innovation that was conceptually and strategically right for us." An initiative launched by Lafley calls upon P&G to find half of its new products outside its walls, up from 20 percent four years ago and about 35 percent today. Lafley has also pushed for... View Details
- 02 Jul 2015
- Op-Ed
The Future of the Greek Economy
L.E. Simmons Faculty Fellow at HBS. He joined the HBS faculty after holding leadership positions in the European capital markets groups of Goldman Sachs, Morgan Stanley, and Merrill Lynch and has broad experience in the areas of corporate... View Details
- 01 Feb 1997
- News
Doing It Your Way
In the beginning there was the microprocessor. The mass market availability in the early 1980s of this revolutionary piece of technology — which shrank the computer from an unwieldy Goliath of a machine to a compact unit that could fit on... View Details
- 26 Jan 2021
- Research & Ideas
A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time
monthly payment, according to the Federal Reserve. For people struggling to chip away at high balances, targeting specific items on their credit card bills can provide much-needed control and encouragement. “Instead of a list of purchases... View Details
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
ventured into Kansas City and Chicago. But that meant marketing under a different name — another of Rogers’ many war stories. A year after Rogers and Cronk bought Dreyer’s, a lawyer from Kraft Foods, owner at the time of nationally... View Details
- 01 Feb 1998
- News
Women at the Top
Professor of Business Administration, gave the second case presentation on First Direct, a "virtual" bank in England that has built tremendous market share by providing services via telephone. MBA Class of 1960 Professor of Business... View Details
Keywords: Marguerite Rigoglioso and Susan Young
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
targeted a variety of demographic segments in different sales points, acquired new customers, and created a moment of luxurious consumption for all ages. Accordingly, within Godiva’s global enterprise, Godiva Japan had become number two... View Details
Keywords: by Sean Silverthorne