Publications

08 Dec 2016
Cold Call Podcast

How Wayfair Built a Furniture Brand from Scratch

Keywords: Retail

January 2019 (Revised October 2019)
Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo

Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details

Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China

08 Feb 2013
Working Paper Summaries

The Dynamic Advertising Effect of Collegiate Athletics

Keywords: by Doug J. Chung; Sports

August 2003 (Revised May 2006)
Case

Elizabeth Parker (A)

By: Tiziana E. Casciaro, Wickham Skinner and David Krackhardt

A new political appointee with years of volunteer experience takes over a highly responsible job in the state government and is met with bureaucratic inertia. Describes a successful strategy to overcome organizational resistance to change. View Details

Keywords: Public Sector; Leading Change; Managerial Roles; Organizational Change and Adaptation; Conflict and Resolution; Power and Influence

Video

HBS Fund Investors Society Challenge: Congratulations

Ian Fuhr

Keywords: Diversified

May 2010
Case

Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy

By: Christopher A. Bartlett and Benjamin H. Barlow

Clayton Industries, a sixty-year-old U.S.-based firm in the HVAC industry (heating, ventilation, and air conditioning), with nearly $1 billion in revenues, has gradually built a presence in a number of countries, including several in Europe. Peter Arnell, previously... View Details

Keywords: Business Subsidiaries; Multinational Firms and Management; Organizational Structure; Corporate Strategy; Problems and Challenges; Conflict and Resolution; Sales; Cross-Cultural and Cross-Border Issues; Manufacturing Industry; Consumer Products Industry; Wisconsin; Italy; United Kingdom

July – August 2011
Article

The Paradox of Samsung's Rise

By: Tarun Khanna, Jaeyong Song and Kyungmook Lee

Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would... View Details

Keywords: Organizational Design; Research and Development; Marketing; Business Processes; Brands and Branding; System; Globalized Markets and Industries; Transformation; Cost; Forecasting and Prediction; Production; Quality; China; India; Turkey

Find at Harvard

02 Jul 2019
Blog Post

Fast-track to Better Outcomes: Yoonjin Min and RapidSOS

During her three years at Boston Consulting Group (BCG), Yoonjin Min, MBA 2020, made the shift from serving as a generalist to a specialist in healthcare strategy. “I liked working on projects where success wasn’t just profit-oriented,”... View Details

Keywords: Health Care; Technology

18 Jun 2014
Research & Ideas

Book Excerpt: ‘Collective Genius’

book excerpt Leading Innovation From Collective Genius: The Art of Practice of Leading Innovation By Linda A. Hill, Greg Brandeau, Emily Truelove and Kent Linebeck Though each of our leaders and their firms differed in key ways, all leaders paid particular attention to... View Details

Keywords: by Linda Hill; Entertainment & Recreation

April 18, 2013
Article

Leading Clinicians and Clinicians Leading

By: Richard Bohmer

More effective models of care delivery are needed, but their successful implementation depends on effective care teams and good management of local operations (clinical microsystems). Clinicians influence both, and local clinician leaders will have several key tasks. View Details

Keywords: Health Care; Performance; Leadership; Health Care and Treatment; Health Industry

Read Now

29 Oct 2020
News

How to Build a Digital Brand That Lasts

28 Apr 2008
HBS Case

Negotiating with Wal-Mart

sales, the price piece will be one of many points, most of which they're aligned on." Research Associate Knebel points out that while Tom Muccio's approach to Wal-Mart was pioneering for its time, many other companies have since followed P&G's lead and enjoyed... View Details

Keywords: by Julia Hanna; Retail

January 2016 (Revised March 2016)
Case

HNA Group: Global Excellence with Chinese Characteristics

By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby

By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had... View Details

Keywords: China; Aviation And Aerospace; Airline Industry; Airlines; Globalization; Corporate Culture; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Markets and Industries; Growth and Development; Air Transportation; Air Transportation Industry; China

02 Oct 2014
News

Philosopher kings

November 2013
Case

Coca-Cola: Liquid and Linked

By: John Gourville and Noah Fisher

Coca-Cola is considering which of several global marketing/promotional efforts to bring to the United States. Each has proven successful in other parts of the world, but for varying reasons. All represent efforts outside of the industry's normal advertising-based... View Details

Keywords: Marketing; Promotions; Advertising; Marketing Strategy; Advertising Campaigns; Global Strategy; Food and Beverage Industry; United States

September 2013 (Revised May 2014)
Case

OdontoPrev

By: Regina E. Herzlinger, Matthew Lingenbrink, Joshua Turnbull and Ricardo Reisen De Pinho

Brazil's largest dental insurer, a successful and innovative firm, has saturated the corporate market and faces stiffer competition. It must decide whether to enter a new market in Brazil or to expand into other parts of Central and South America. View Details

Keywords: Health; Business or Company Management; Market Entry and Exit; Insurance; Insurance Industry; Health Industry; North and Central America; Brazil

November 2000 (Revised March 2001)
Case

Yale University Investments Office: July 2000

By: Josh Lerner

David Swensen, chief investment officer at Yale University, reviews the $10 billion endowment strategy, that places an unusually heavy emphasis on private equity and other illiquid securities. Changing market conditions in July 2000 cause him to rethink historically... View Details

Keywords: Private Equity; Financial Liquidity; Investment; Strategy; Education Industry