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  • All HBS Web  (2,512)
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    • News  (542)
    • Research  (1,382)
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Show Results For

  • All HBS Web  (2,512)
    • People  (11)
    • News  (542)
    • Research  (1,382)
    • Events  (14)
    • Multimedia  (19)
  • Faculty Publications  (779)
← Page 63 of 2,512 Results →
  • 15 Sep 2021
  • Research & Ideas

Don't Bring Me Down: Probing Why People Tune Out Bad News

entice people to pay attention to relevant information and act more conscientiously. Through experimentation, Exley and Kessler’s recent research confirms that information... View Details
Keywords: by Kristen Senz
  • Web

Frequently Asked Questions - Crossover Into Business

customized for every participant, and you largely set your own pace, but on average we would expect you to analyze a case study with your mentors every two to three weeks. We also expect you to work towards your learning objectives in... View Details
  • Web

Academics - Health Care

fibrosis. A goal of the program is to draw out some key debates that are more broadly relevant to life sciences, such as: the value of early detection, the pricing of life saving drugs, the incentives for innovation, View Details
  • 15 Jan 2014
  • Working Paper Summaries

Redrawing the Lines: Did Political Incumbents Influence Electoral Redistricting in the World’s Largest Democracy?

Keywords: by Lakshmi Iyer & Maya Reddy
  • 2020
  • Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Citation
SSRN
Related
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
  • Web

Business Fundamentals Course - CORe | HBS Online

10-week cohorts to extended 17-week cohorts. However, the course content and program requirements are identical regardless of the program length. Our goal in offering different program lengths is to give learners different options to... View Details
  • 08 Aug 2005
  • Research & Ideas

Decision Rights: Who Gives the Green Light?

for the pricing of bids made by its foreign subsidiaries. The company believed that its U.S.-based executives would be more effective in making pricing decisions because they had a broader purview of the company's needs. But the time needed to transfer the View Details
Keywords: by Peter Jacobs
  • Web

C. Roland Christensen - Christensen Center for Teaching & Learning

energetic and rigorous discussion. The process involved much more than subject matter. It was an education in analysis and good judgment. Outside of class, he was dedicated to... View Details
  • 22 Aug 2005
  • Research & Ideas

The Hard Work of Failure Analysis

denying responsibility for failures, and attributing the problem to others or to "the system." We would prefer to move on to something more pleasant. Rigorous analysis of failure requires that... View Details
Keywords: by Amy Edmondson & Mark D. Cannon
  • 01 Dec 2015
  • HBS Seminar

Nicola Lacetera, University of Toronto

  • 15 Sep 2022
  • Blog Post

6 Things to Know About Sustainability at HBS

relevant construction projects and incorporating environmental justice into curricular and extracurricular activities. In conjunction, the BEI is focusing on the integration of... View Details
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

Greenstein is the Martin Marshall Professor of Business Administration and co-chair of the HBS Digital Initiative. Tip: Expand your information sources Ensure you are considering all available, relevant... View Details
Keywords: by Sean Silverthorne
  • 03 May 2022
  • Research & Ideas

Desperate for Talent? Consider Advancing Your Own Employees First

Job openings in the United States continue to hover at record high levels, exacerbated by the Great Resignation and a sputtering emergence from the pandemic. Competition remains fierce among companies struggling to find qualified workers. Yet many employers,... View Details
Keywords: by Rachel Layne
  • 18 Dec 2006
  • Lessons from the Classroom

Grooming Next-Generation Leaders

assume we have fantastic R&D people," he continues. "They are building ideas. They might never ask the question, 'Is this relevant to the company, customers, and marketplace?' Sometimes they... View Details
Keywords: by Martha Lagace
  • Fast Answer

Bloomberg: corporate bonds

How do I look up and analyze corporate bonds in Bloomberg? To locate corporate bonds: Use Custom Bond Search Type SRCH then hit [GO] Fill in the relevant search boxes and click... View Details
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

explains it like this: "If you and I went to the same page of the same Web site at the exact same moment, we would likely see different ads—yours relevant to your areas of interest View Details
Keywords: by Susan Young
  • Web

About the Center - Christensen Center for Teaching & Learning

collects externally published material relevant to teaching by the case method. Resources Convening Colloquia & Workshops The Center facilitates colloquia on Teaching and Learning, attended by a large... View Details
  • Web

FAQ - Alumni

honored/memorialized—or someone close to them—to inform them of your gift (without reference to the specific gift amount), so please provide relevant contact information and any other pertinent details. How... View Details
  • 03 Oct 2007
  • Research & Ideas

Dealing with the ‘Irrational’ Negotiator

What do you do when the people with whom you are negotiating act in ways that can best be called counterproductive? Before throwing up your hands, take a deep breath and ask yourself 3 questions. Do these people lack good information? Are... View Details
Keywords: by Deepak Malhotra & Max H. Bazerman
  • Web

New Venture Competition | Social Enterprise | Harvard Business School

for eligible graduate students across Harvard University to explore social entrepreneurship and test ideas for social innovation in a rigorous and supportive environment.... View Details
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