Publications

03 May 2016
Blog Post

Working With Organizations That Recruit at HBS: An Interview with Renee Pappastratis

Tell us about your role at HBS. As a Recruiting Relations Manager in Career and Professional Development, I engage daily with organizations looking to develop and refine their recruiting strategy at HBS. The industries I work with include... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

06 Jun 2017
First Look

First Look at New Research and Ideas: June 6, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=52723 forthcoming Management Science A Formal Theory of Strategy By: Van den Steen, Eric J. Abstract—What makes a decision strategic? When is strategy most... View Details

Keywords: Sean Silverthorne

December 2005 (Revised March 2007)
Case

Leerink Swann & Co.: Creating Competitive Advantage

By: Boris Groysberg and Andrew N. McLean

In the spring of 2005, CEO Jeff Leerink has called a meeting of the executive committee to formulate Leerink Swann's growth strategy over the next five years so that it accomplishes three goals: expand into a new business, reinforce the firm's legacy businesses, and... View Details

Keywords: Banks and Banking; Human Resources; Leadership Style; Growth and Development Strategy; Organizational Culture; Alignment; Competitive Strategy; Competitive Advantage; Expansion

22 May 2012
First Look

First Look: May 22

chicken and value-added chicken products in Pakistan. This position has been built through a strategy of vertical integration, product innovation, and branding. K&N's has also developed its own chain of View Details

Keywords: Sean Silverthorne

January 2012 (Revised September 2015)
Case

Tough Decisions at Marks and Spencer

By: George Serafeim

In 2007, under the leadership of CEO Stuart Rose, the iconic British retailer Marks and Spencer, with great fanfare, announced its "Plan A" initiative. Based on the five essential pillars of climate change, waste, sustainable materials, fair partnership, and health,... View Details

Keywords: Decision Making; Environmental Sustainability; Corporate Social Responsibility and Impact; Corporate Strategy; Retail Industry

January 2013 (Revised December 2024)
Case

MuMaté

By: Thomas Eisenmann and Alex Godden

MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early... View Details

Keywords: Venture Capital; Growth Management; Negotiation; Expansion; Valuation; Entrepreneurship; Organizational Culture; Business Startups; Food and Beverage Industry

20 May 2014
First Look

First Look: May 20

aimed at curbing the entry of large retail stores have been introduced in many countries to protect independent retailers. Analyzing a planning reform launched in the United Kingdom in the 1990s, I show that independent View Details

Keywords: Sean Silverthorne

March 2005 (Revised May 2005)
Case

Noodles & Company (Abridged)

By: Linda A. Cyr

Aaron Kennedy has successfully grown Noodles & Co. from a single global noodle shop to a chain of 58 restaurants spanning six states in seven years. In the face of increasing competition, Kennedy has plans to roll out 240 new stores in the next four years. He must... View Details

Keywords: Competition; Entrepreneurship; Franchise Ownership; Growth and Development Strategy; Retail Industry; Retail Industry; United States

Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

December 2008 (Revised February 2017)
Case

Olam International

By: David E. Bell and Mary Shelman

In 20 years, Sunny Verghese had built Singapore-based Olam International from a small Nigerian export company into a $5 billion global leader in agricultural commodities with a core competence in Africa. Olam's growth had come by pursuing product and geographic... View Details

Keywords: Financial Crisis; Trade; Growth and Development Strategy; Supply Chain; Expansion; Agriculture and Agribusiness Industry; Africa; Singapore

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

and which will be most responsive to email campaigns, information that firms can use to improve marketing strategy and return on investment. “Companies are leaving money on the table,” says Ascarza, because they don’t know how to use most... View Details

Keywords: by Kristen Senz; Retail; Retail

May 2025
Teaching Note

Bridj and the Business of Urban Mobility (B): A New Model in Kansas City

By: Rosabeth Moss Kanter and Jonathan Cohen

This Teaching Note helps instructors teach students the HBS Case, Bridj and the Business of Urban Mobility (B): A New Model in Kansas City. In late 2016, Bridj was expanding its digital platform to help address urban mobility problems faced by cities across the country... View Details

Keywords: App Development; Innovation; Stakeholder Engagement; Collaboration; Ride-sharing; Entrenchment; Digital; Transportation; Urban Development; Disruption; Business Startups; Digital Platforms; Growth and Development Strategy; Business and Stakeholder Relations; Partners and Partnerships; Expansion

December 2012 (Revised September 2022)
Case

BabbaCo

By: Jeffrey J. Bussgang and Gaurav Jain

Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details

Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy