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  • November 2018 (Revised February 2019)
  • Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick
In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details
Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel
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  • 12 Jun 2018
  • Research & Ideas

In a Landscape of 'Me Too' Drug Development, What Spurs Radical Innovation?

than 10 percent chance of approval. Me toos have greater than 20 percent chance of reaching the market, and generally require lower investment. For patients, of course, it’s the novel blockbusters that can... View Details
Keywords: by Rachel Layne; Health; Pharmaceutical
  • Web

Finance - Faculty & Research

Finance Finance May 2014 Article Dynamics of Demand for Index Insurance: Evidence from a Long-Run Field Experiment By: Shawn A. Cole , Daniel Stein and Jeremy Tobacman This paper estimates how experimentally-manipulated experiences with a... View Details
  • 01 Feb 2001
  • News

What Makes a Good Leader

His courage in the face of adversity was inspirational." Of course, knowing your audience is also essential. "Great communicators have an appreciation for positioning," states John Kotter. "They understand the people they're trying to... View Details
Keywords: Management
  • December 2017
  • Case

International Institute of Tropical Agriculture

By: Jose B. Alvarez and Sarah Mehta
It is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact... View Details
Keywords: Scaling Technologies; Youth Unemployment; Innovation In Nonprofits; Agribusiness; Plant-Based Agribusiness; Cash Flow; Labor; Employment; Commercialization; Problems and Challenges; Agriculture and Agribusiness Industry; Africa; Nigeria
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  • Web

HBS - The year in Review

research portal allows users to search in depth. South Sea Bubble Exhibit Press Release Institute for the Study of Business in Global Society Expanded Reach & Impact In January 2023 RC students completed a... View Details
  • 22 Sep 2021
  • Blog Post

Meet LASO: The HBS Latino Student Organization

related to MBA admissions, alumni engagement, career development, and more to advocate for and empower the Latino community on campus and beyond. The LASO Board is led by the club’s three Co-Presidents – Victoria Alvarez-Arango, Ale... View Details
  • Web

Business & Environment - Faculty & Research

behavior. Using scanner panel data from a single California location of a major grocery chain, and completely controlling for consumer heterogeneity, we demonstrate that bringing your own bags simultaneously increases purchases of... View Details
  • January 2020
  • Article

Assessing the Safety of Electronic Health Records: A National Longitudinal Study of Medication-related Decision Support

By: A Jay Holmgren, Zoe Co, Lisa Newmark, Melissa Danforth, David Classen and David Bates
Background Electronic health records (EHR) can improve safety via computerised physician order entry with clinical decision support, designed in part to alert providers and prevent potential adverse drug events at entry and before they reach the patient.... View Details
Keywords: Hospital; Electronic Health Records; Health Care and Treatment; Information Technology; Safety; Performance; Quality; Performance Improvement
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  • 24 Sep 2019
  • Blog Post

Launching a Career in Clean Energy

business & environment opportunities and risks. BEI helps to connect current MBAs with these alumni for learning and careers. We recently spoke with one such alum about her career journey.  When Heather March Takle (MBA 2006) came to... View Details
  • 21 Sep 2023
  • Blog Post

Hands-on Learning About Global Markets

The challenge posed to students in HBS’s FIELD Global Immersion (FGI) course sounds a bit like a premise for reality TV: Travel to unfamiliar markets where you might not speak the language, work in teams with students you might not know,... View Details
  • 01 Mar 2024
  • News

Game On

ball, set to the pop-pop-popping soundtrack of the game, it makes for a snappy scene on a Tuesday afternoon. Pickleball, if you haven’t heard, is the fastest growing sport in the United States, with 48 million people—an astounding 19... View Details
Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 23 May 2023
  • Research & Ideas

Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'

pursued. It’s really the ethos that I’ve carried with me from when I was 13 to right now.” “Being neurodivergent and having learning differences, creative outlets like drawing were always a way for me to express myself when finding the... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
  • 01 Sep 2023
  • News

Action Plan: In Context

she moved to Beijing in 2012 after graduating from HBS, Ho saw a need for the skills she’d learned: not a set of rigid social rules but the ability to feel comfortable in any situation. China was in the midst of rapid expansion, evolving... View Details
Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior
  • 09 Jan 2023
  • Blog Post

How I Spent My HBS 2+2 Deferral: Sam Perez Diarte

The HBS 2+2 program is a deferred admission process for current students in their final year of study, either in college or a full-time master’s degree program. If you are admitted through 2+2, you work for... View Details
  • 05 Mar 2012
  • Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

sales have lagged in an increasingly fierce retail environment, with stores such as Walmart vying for customer dollars on the lower end, Kohl's and Target jockeying for the middle market, and Macy's and... View Details
Keywords: by Kim Girard; Retail
  • 2013
  • Tool

Harvard Business Review's Go to Market Tools: Customer Lifetime Value

By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details
Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships
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  • 03 Jun 2020
  • Blog Post

How to Thrive as a Remote Manager and Employee

In the wake of COVID-19, companies around the world are quickly changing how they get work done, which includes a shift to primarily remote work. As you navigate a remote work environment, keep the following best practices in mind to set yourself and your team up View Details
  • Web

Technology & Innovation - Faculty & Research

access pushes decisions down, as it allows for superior decentralized decision making without an undue cognitive burden on those lower in the hierarchy. Better communication pushes decisions up, as it allows employees to rely on those... View Details
  • Research Summary

Dissertation: "Essays in International Non-market Strategy and the Political Economy of Environmental Regulation"

My dissertation is part of a research agenda intended to advance our understanding of the interaction between companies and non-market actors (e.g. regulators) in an international context. The empirical setting of my analysis is the European Union Emissions Trading... View Details