Product Launch - Publications - Faculty & Research

Profile

Gopesh Mittal

While consulting with McKinsey & Co on industry projects ranging from education to energy utilities in India, Gopesh Mittal discovered a deep interest in one especially important field, health care. “I worked for a health care company that was View Details

June 2024
Case

Growing Foodology into Latin America's Largest Platform for Virtual Restaurants

By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago

This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled... View Details

Keywords: Entrepreneurship; Food; Digital Platforms; Product Launch; Growth and Development Strategy; Business Strategy; Business Model; Business Startups; Profit; Marketing Strategy; Expansion; Diversification; Food and Beverage Industry; Latin America; South America; Colombia; Brazil; Mexico; Peru

Citation

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Career Coach

Jessica Mbaeliachi

Europe, Latin America, Middle East and Africa. Jessica started her career at GE Healthcare, as a product design engineer. She then went on to join the company's healthcare delivery consulting practice. Upon graduating from HBS, Jessica... View Details

Keywords: Emerging Markets; Health Care

06 Dec 2021
News

Case Study: Let’s Dance

Illustration by Avalon Nuovo Before launching her own startup, Lily Liang (MBA 2008) worked as a product manager in San Francisco’s tech industry, including a stint at the movie review site Rotten Tomatoes... View Details

Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

13 Nov 2020
News

Student Startups Help Fight COVID-19

Pictured at right: Sanchay Gupta (MD/MBA 2022) is cofounder of Umbulizer Gifts to the HBS Fund support a wide range of people and programs like this. Since its launch in 2012, the Venture Program at Harvard Innovation Labs has helped... View Details

25 Feb 2020
News

In My Humble Opinion: Mr. Coffee

Red Mocha Haraaz, from Yemen—there’s a select quantity of that every year from a small group of growers.” Résumé builder: “When I worked at Heinz, my team and I launched green ketchup. It didn’t survive as a View Details

Keywords: Julia Hanna

Web

IFC India 2025: From Gray to Green: A Glimpse of the Future of Green Hydrogen in India - Blog - Business & Environment

Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable View Details

13 Jun 2017
Blog Post

What is the MS/MBA: Engineering Sciences Program? A Q&A with Professor Tom Eisenmann

graduates of this program go on to do? “Program alumni will lead technology ventures. Immediately upon graduation, we expect that many MS/MBAs will launch their own startups. Others will manage the design and development of... View Details

24 Dec 2014
News

Promoting citizen commerce

Entrepreneur Jules Pieri (MBA 1986) launched The Grommet with a goal of bringing undiscovered, unusual products to market and helping their creators succeed. (Published December 2014) View Details

01 Apr 1999
News

A Vibrant Brand

whom he regularly rubs shoulders. Instead, they include the likes of Dick Serafin, a production manager at Time Warner, and Sherill R. Heron and Jonathan A. Kraft, HBS classmates whose support he is "determined to pay back." Clinkscales's... View Details

Keywords: Susan Young

May 2004
Background Note

56K Modem Battle

By: David B. Yoffie and Deborah Freier

Examines the battle to set the standard for the 56K modem. Set in 1996, this case looks at how computers accessed the Internet via a telephone line, or dial-up connection, and a hardware modem. In 1995, there were 18.6 million total modem unit shipments, with market... View Details

Keywords: Announcements; Revenue; Patents; Product Launch; Network Effects; Standards; Competition; Information Infrastructure; Internet and the Web; Technology Industry; Illinois

Citation

Find at Harvard

29 Mar 2023
News

Supporting Earthquake Victims in Turkey and Syria

in the area. The product had been in development for years prior to the disaster, says Polatoğlu, developed to address a rise in natural disaster–related emergencies caused by climate change. “Moreover, we have designed a special... View Details

01 Dec 2017
News

2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping

devices. And this year, we started using our voice to shop. Amazon launched that trend with Alexa, and recently Google and Walmart announced they are teaming up to do the same thing. We are in the early days of this digital commerce—it... View Details

Keywords: Ron Johnson (MBA 1984), founder and CEO, Enjoy

10 Mar 2021
News

Next Normal

reality, offering tested methods for bridging cultural differences, leading virtually, and preparing for the next global crisis, whatever shape it may take. Neeley also highlights the crucial importance of launch (and relaunch) sessions... View Details

25 Apr 2023
News

Class of 2022 Startups Sweep Alumni New Venture Competition

or more mindful drinking is bigger than just Vanessa and myself. So we said, let’s see if we can create a product that actually serves that market.” After a lot of trial and error, Tilden launched a line of... View Details

Keywords: Margie Kelley

Arjun Chopra

company, where he launched and led their cloud strategy, products, and services. He was a member of the board and executive team that raised multiple rounds of financing and spun out smartShift Inc. He led 350+ people, on-boarded hundreds... View Details

Keywords: Aviation & Aerospace;#13;#Biotech & Life Sciences;#20;#Ecommerce;#24;#Electronics & Hardware;#28;#Energy, Oil, Renewables, & Environment;#31;#Finance;#37;#Gaming;#45;#Insurance;#58;#Real Estate & Housing;#64;#Software/App;#75;#Venture Capital

01 Jun 2011
News

Students Start-Ups Tap New HBS Fund

Nine HBS student-led teams received grants in March averaging $5,000 to $7,000 to launch and test their start-up business ideas. A total of $50,000 was made available through the pilot Minimum Viable Product... View Details

Keywords: awards

Web

Strategy for Entrepreneurs - Course Catalog

idea and develop it into a scaled venture. The course is designed for entrepreneurs, but the examples, cases, and exercises are relevant for future investors, product managers, and joiners, too. Course Structure and Content The course... View Details

Watson H. Vanderploeg

Vanderploeg continued Kellogg’s impressive growth. Under his leadership, he grew sales six-fold from $34 million to over $200 million and quadrupled earnings. He was devoted to international expansion (opening new plants in Australia and Great Britain) and was... View Details

Keywords: Food & Tobacco

Eugene M. Patterson

Though educated and trained as a lawyer, Patterson eventually joined the family business, expanding it from its tobacco equipment roots to include many other consumer products, most notably automated bowling equipment, as well as various defense industry View Details

Keywords: Fabricated Goods

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