Publications

December 2005 (Revised March 2010)
Case

William Levitt, Levittown and the Creation of American Suburbia

By: Nitin Nohria, Anthony Mayo and Mark Benson

Demand for low-cost housing after World War II far exceeded supply. Was this a profitable new market? New York developer William Levitt had to decide. During World War II, Levitt was eager to build basic housing for the working class—otherwise, Levitt & Sons would have... View Details

Keywords: Demographics; Construction; Business History; Housing; Leadership; Growth and Development Strategy; Product Development; Business and Government Relations; Construction Industry; Real Estate Industry; United States; New York (state, US)

22 Mar 2010
Research & Ideas

One Strategy: Aligning Planning and Execution

and align capabilities to drive its execution. Planning is central to the One Strategy approach. But the planning process we describe is going to surprise many executives. It's not the usual top-down, rigid,... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

May 25, 2016
Comment

How Consumers and Businesses are Reshaping Public Health

By: John A. Quelch

Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details

November–December 2022
Article

Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It

By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer

Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products... View Details

Keywords: Sales; AI and Machine Learning; Customers

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September 2023 (Revised May 2025)
Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details

2009
Working Paper

Assess, Don't Assume, Part II: Negotiating Implications of Cross-Border Differences in Decision Making, Governance, and Political Economy

By: James K. Sebenius

When facing a cross-border negotiation, the standard preparatory assessments—of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc.—should be... View Details

Keywords: Decision Making; Cross-Cultural and Cross-Border Issues; Corporate Governance; Negotiation Process; Organizational Culture; Business and Government Relations

February 2017
Case

Aston Martin: A Second Century of Performance and Luxury

By: Vish V. Krishnan, Karim R. Lakhani and Amram Migdal

Following the March 2016 launch of DB11, Aston Martin Lagonda Ltd.’s first new sports car platform in over a decade, this case discusses the future strategy of the famed British luxury auto manufacturer. Since its founding in 1902, Aston Martin has been characterized... View Details

July 2023
Case

HealthVerity: Real World Data and Evidence

By: Satish Tadikonda

Andrew Kress (CEO and founder) and his team had built a promising marketplace business at HealthVerity serving its core market in healthcare, with a focus on pharmaceutical R&D and services. Thus far, HealthVerity’s products had been unique to the pharma and pharma... View Details

Keywords: Growth and Development Strategy; Market Entry and Exit; Product Marketing

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

Das Narayandas, and Dongkyu Chang Abstract— This study investigates the comprehensive and multidimensional effects of quota frequency on sales force performance. We develop a... View Details

Keywords: Dina Gerdeman

04 Sep 2019
News

Clicks and Mortar

gotten used to as consumers. Antonio Moreno: People still like going to a physical store to have an experience and learn about products, but now that can be decoupled from the act of taking possession of a View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade

22 Feb 2022
News

Savings and Loam

Cummings is staying on as board chair.) On the lending side, Walden Mutual will offer commercial loans to sustainable food and farming businesses across New England. That means not only production farms but... View Details

Keywords: Jen McFarland Flint; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles

February 2016 (Revised May 2016)
Case

Astroscale, Space Debris, and Earth's Orbital Commons

By: Matthew Weinzierl, Angela Acocella and Mayuka Yamazaki

An engineer and technology entrepreneur, Nobu Okada, had turned a mid-life crisis into a bold—some would say quixotic—quest to prevent a tragedy of the commons at the global scale. Namely, Okada believed the accumulation of debris in near-Earth orbital space posed a... View Details

Keywords: Market Entry and Exit; Global Range; Entrepreneurship; Crisis Management; Wastes and Waste Processing; Economics; Aerospace Industry

12 Apr 2022
Book

Racism, Colonialism, and Britain's Legacy of Violence

Britain’s 20th century empire was the largest in human history, with a quarter of the world’s land and nearly 700 million people. Yet the empire drew its strength from violence. That’s the conclusion Harvard Business School Professor Caroline Elkins draws in her new... View Details

Keywords: by Avery Forman

2020
Working Paper

Team Learning and Superior Firm Performance: A Meso-Level Perspective on Dynamic Capabilities

By: Jean-François Harvey, Henrik Bresman, Amy C. Edmondson and Gary P. Pisano

This paper proposes a team-based, meso-level perspective on dynamic capabilities. We argue that team-learning routines constitute a critical link between managerial cognition and organization-level processes of sensing, seizing, and reconfiguring. We draw from the... View Details

Keywords: Dynamic Capabilities; Innovation; Strategic Change; Teams; Team Learning; Groups and Teams; Learning; Innovation and Invention; Change; Performance

SSRN

06 Jun 2016
Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

Entrepreneurial Leader: Peer Assessment.” Both are being prepared for launch in summer 2016. The team included Applegate; Janet Kraus, entrepreneur-in-residence; and Tim Butler, Senior Fellow and Senior... View Details

Keywords: by HBS Working Knowledge

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=55043 Machine Learning and Human Capital: Experimental Evidence on Productivity Complementarities By: Choudhury, Prithwiraj, Evan Starr, View Details

Keywords: Dina Gerdeman

Research Summary

Organisational Learning in Software Requirements Engineering and Management

The current research project addresses the continuing low success rate of software development projects, which has been frequently reported in empirical studies. For example, the 2004 Chaos Report by the Standish Group found that only 29% of 9,236 application... View Details

August 2023 (Revised May 2024)
Case

Dicerna Pharmaceuticals: Decision Making in Clinical Trial Design and Operations

By: Satish Tadikonda and Amanda McEwen

The success or failure of Dicerna Pharmaceuticals (Dicerna) as an emerging pharmaceutical company would likely hinge on its lead drug candidate Nedosiran and the company’s ability to see it successfully through clinical development. Ralf Rosskamp, Chief Medical... View Details

Keywords: Business Strategy; Health Testing and Trials; Product Development; Governing Rules, Regulations, and Reforms; Pharmaceutical Industry

2021
Article

Reflections: Voice and Silence in Workplace Conversations

By: Amy C. Edmondson and Tijs Besieux

We highlight conversations at work as an arena of change. Drawing on and extending the psychological safety literature, we offer a new framework to distinguish between productive and unproductive forms of both voice and silence. The framework’s four... View Details

Keywords: Conversation; Silence; Voice; Psychological Safety; Interpersonal Communication; Quality; Management Practices and Processes; Organizational Change and Adaptation

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