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- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
is happening that makes these tools less effective today? A: Companies have always spent a great deal of money on marketing, but data have not always been available to determine whether this money has been spent wisely. Companies may have been able to track broad View Details
Keywords: by Sean Silverthorne
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
tended to have narrower provider networks and broader care management strategies. Many more, however, still need to hone unique strategies for the public exchanges that can both improve short-term financial performance and ensure... View Details
- 15 Jul 2014
- First Look
First Look: July 15
performance to provide quantitative insight into the link between a firm's business model choices and its profit consequences. The method is applied to Walmart by building a qualitative representation of its business model and mapping... View Details
Keywords: Carmen Nobel
- 01 Mar 2004
- Lessons from the Classroom
Mission to Mars: It Really Is Rocket Science
more effectively design and measure complex projects and organizations. Sean Silverthorne: What drew you to the NASA/JPL Mars program as potential case material? Alan MacCormack: First, it was an ideal context in which to explore one of... View Details
Keywords: by Sean Silverthorne
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
performance, because they're not sure that [a television show is] being watched. And they're not sure who is watching the show. There's a lot of discomfort with what they're actually getting in terms of audience and even disagreement on how to View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
we should be experiencing a resurgence of productivity in marketing, measured in terms of less waste in advertising, more clearly focused sales effort, and fewer product, service, and brand failures. However, it also raises interesting... View Details
Keywords: by James Heskett
- 03 Jun 2008
- First Look
First Look: June 3, 2008
examining performance over time, comparing adopters to non-adopters, and incorporating strategies to overcome selection bias. Evaluations that meet the highest methodological standards are critical to inform the debates about this new... View Details
Keywords: Martha Lagace
- 15 Dec 2015
- First Look
December 15, 2015
compensation incentives for CSR. We test our predictions using novel executive compensation contract data and find that firms with more shareholder friendly corporate governance are more likely to provide compensation to executives linked to firm social View Details
Keywords: Carmen Nobel
- 20 May 2014
- First Look
First Look: May 20
Publications August 2013 Journal of the European Economic Association Sovereigns, Upstream Capital Flows and Global Imbalances By: Alfaro, Laura, Sebnem Kalemli-Ozcan, and Vadym Volosovych Abstract—We construct measures of net private... View Details
Keywords: Sean Silverthorne
- 28 Oct 2008
- First Look
First Look: October 28, 2008
source development. We use DSMs to analyze a sample of matched-pair products—products that perform the same function but that have been developed via these contrasting modes of organization. Our results reveal significant differences in... View Details
Keywords: Martha Lagace
- 11 Feb 2014
- First Look
First Look: February 11
from the athenahealth practice management system and EHR task logs. Methods: We developed monthly measures of EHR use and delegation to support staff from task logs. Productivity was measured using work... View Details
Keywords: Sean Silverthorne
- 14 Mar 2017
- First Look
First Look at New Research, March 14
abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52217 2016 Monetary Policy Through Asset Markets: Lessons from Unconventional Measures and Implications for an Integrated World Forward Guidance in the... View Details
Keywords: Sean Silverthorne
- 15 Nov 2004
- Research & Ideas
Solving the Health Care Conundrum
providers are beginning to offer unique services, creating the facilities and organizations to effectively deliver them, and gathering the data to show superior performance and to continue to improve. Public policy can help accelerate... View Details
- 23 Jun 2014
- Research & Ideas
In Venture Capital, Birds of a Feather Lose Money Together
can't get anyone else to do," Xuan says. To test for that possibility, the team assessed the 12,577 investments according to measures that had proven to be indicators of future success, according to previous research. Such indicators... View Details
- 21 Jan 2014
- First Look
First Look: January 21
increase performance while social comparison reduces it, especially for low-ability trainees. These effects appear when treatments are announced and persist through training. The findings are consistent with a model of optimal... View Details
Keywords: Sean Silverthorne
- 01 Oct 2001
- Research & Ideas
Five Questions for Stuart Gilson
stagnating sales, accounting losses, or a falling stock price. In extreme cases such poor performance may cause the company to default on its debt, resulting in bankruptcy. Restructuring the debt can be difficult and costly, although in... View Details
Keywords: by Sean Silverthorne
- 21 Aug 2000
- Research & Ideas
Faculty Research Looks to Latin America
foreign financial institutions. "We also looked at some financial measures of performance ... By far the strongest influence turned out to be the influence of family involvement and the particular form... View Details
Keywords: by Martha Lagace
- 21 Mar 2017
- First Look
First Look at New Research, March 21
https://www.hbs.edu/faculty/Pages/item.aspx?num=52435 CEO Behavior and Firm Performance By: Bandiera, Oriana, Stephen Hansen, Andrea Pratt, and Raffaella Sadun Abstract—We measure the behavior of 1,114 CEOs... View Details
Keywords: Sean Silverthorne
- 30 Oct 2007
- First Look
First Look: October 30, 2007
Course MaterialsBASIX Harvard Business School Case 207-099 BASIX, an Indian microfinance corporation, must decide whether to continue to sell weather insurance to its clients. A brand-new financial product, weather insurance pays if View Details
Keywords: Sean Silverthorne
- 25 Jan 2011
- First Look
First Look: Jan. 25
effect of greater rivalry dominates for less uncertain problems whereas the effect on the extreme value prevails for more uncertain problems. Adding competitors thus systematically increases overall contest performance for... View Details
Keywords: Sean Silverthorne