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- All HBS Web
(1,382)
- People (1)
- News (136)
- Research (1,129)
- Events (4)
- Multimedia (3)
- Faculty Publications (899)
- January 2015 (Revised July 2019)
- Case
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Case 515-010, January 2015. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
- 13 Mar 2018
- First Look
March 13, 2018
Consequences of Mandatory Corporate Sustainability Reporting By: Ioannou, Ioannis, and George Serafeim Abstract—A key aspect of the governance process inside organizations and markets is the measurement and disclosure of important metrics... View Details
Keywords: Sean Silverthorne
- 09 May 2017
- First Look
New Research and Ideas, May 9
https://www.hbs.edu/faculty/Pages/item.aspx?num=52605 Relative Performance Benchmarks: Do Boards Follow the Informativeness Principle? By: Ma, Paul, Jee Eun Shin, and Charles C.Y. Wang Abstract—Relative performance metrics are widely used... View Details
Keywords: Sean Silverthorne
- 13 Nov 2012
- First Look
First Look: November 13
reports. We complement the country-level analysis using environmental, social, and governance metrics at the firm-level in conjunction with a differences-in-differences research design, and we find that for the treatment group, energy as... View Details
Keywords: Sean Silverthorne
- 25 May 2010
- First Look
First Look: May 25
with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to online marketing, we have an opportunity not simply to see the metrics used in online marketing budget allocation, but... View Details
Keywords: Martha Lagace
- 21 Dec 2018
- News
Bridging the Gap
young people we can find, independent of their family’s financial circumstance, and this is part of why we’re set up as a not-for-profit. That’s deliberate, on our side. Flint: And now you’ve had about a thousand students pass through the program. What View Details
- 07 Feb 2012
- First Look
First Look: February 7
fairness within the industry. Coordinating conflicting programs requires a careful balance between equity and efficiency. In our work, we first develop a fairness metric to measure deviation from first-scheduled, first-served in the... View Details
Keywords: Sean Silverthorne
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
have declined. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52494 Harvard Business School Case 118-010 The Oakland Athletics: Strategy & Metrics for a Budget No abstract available. Purchase this... View Details
Keywords: Dina Gerdeman
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
definition that extends the concept beyond the traditional binary retain/not retain view of retention. We discuss a variety of metrics to measure and monitor retention. We present an integrated framework for managing retention that... View Details
Keywords: Sean Silverthorne
- 12 Oct 2011
- First Look
First Look: October 12
enabled by creativity and the right organizational flexibility and mindset. The case highlights the key role of performance metrics in building a flexible system that could be refined through experimentation and testing, steadily... View Details
Keywords: Sean Silverthorne
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
and how many times I can tell the same story to them in hopes that they remember it. Reach and frequency was the metric and the gross rating point (GRP) became the terminology we all used. With digital, you can target people much better... View Details
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
unite partners' objectives for creating a flexible supply chain; benchmark performance against other retailers; and evaluate and manage new technologies. Raman and Fisher provide specific, detailed metrics and techniques that can be used... View Details
- 08 Jul 2008
- First Look
First Look: July 8, 2008
approaches include the use of risk exposure and the Sharpe and Information Ratios. Applies the approaches to a variety of mutual funds to demonstrate the effect of using different metrics to measure fund performance. Purchase this note: View Details
Keywords: Martha Lagace
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
Focusing on relative total shareholder returns (rTSR), the predominant metric specified in these contracts and used by market participants to evaluate managers, we document that 60% of firms—those that choose specific peers—do a... View Details
Keywords: Dina Gerdeman
- 27 Aug 2013
- First Look
First Look: August 27
Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be... View Details
Keywords: Sean Silverthorne
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
more than 2 billion are malnourished, even though we produce enough food today to feed everyone. The carbon footprint of food waste totals 3.3 billion metric tons, enough to rank as the third-largest country in the world in greenhouse gas... View Details
- 15 Sep 2011
- Research & Ideas
High Ambition Leadership
leadership behaviors. She sought to instill a performance ethic and a customer service orientation, not just by the new metrics and systems, but by drawing out the best in people and tapping their own higher aspirations. Gooding told us:... View Details
Keywords: by Martha Lagace
- 04 Jun 2007
- Research & Ideas
Is Health Care Making You Better—or Dead?
is to require transparency, to require the quality metrics that we need in order to be good shoppers. If I had stage four breast cancer and were going in a hospital, I need to know how good that hospital is for women like me who are... View Details
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
to make predictions and teaches the core metrics to evaluate how accurate predictions are. It helps students understand how to choose among alternative model specifications and introduces the concepts of overfitting and in-sample versus... View Details
Keywords: Dina Gerdeman
- 21 Apr 2015
- First Look
First Look: April 21
nations, among them Germany, Japan, and Sweden. This note provides background on aspects of economic inequality. It begins by describing both income inequality and wealth inequality, providing an explanation of two widely used metrics and... View Details
Keywords: Carmen Nobel & Sean Silverthorne