Publications

01 Sep 2020
News

Action Plan: Finding Fluency

Circle the globe. Duolingo has users worldwide, but awareness of the brand is low in many countries. “There’s a lot of opportunity in markets where people haven’t been exposed to the product.” Court the influencers. Social media mavens... View Details

Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services

March 2020
Case

Girls Who Code

By: Brian Trelstad, Amy Klopfenstein and Olivia Hull

In 2012, Reshma Saujani founded Girls Who Code (GWC) with the mission of closing the technology (tech) industry’s gender gap. While GWC offered coding education programs to middle- and high-school-aged girls, the organization also sought to alter cultural stereotypes... View Details

Keywords: Coding; Gender Stereotypes; Information Technology; Gender; Education; Programs; Performance Effectiveness; Technology Industry; Information Technology Industry

March 2021
Supplement

Sky Deutschland - Bidding for Sports Rights (B)

By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers

Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details

Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany

15 Nov 2004
Research & Ideas

Solving the Health Care Conundrum

The U.S. health care industry is unique in that despite the presence of significant competition, which usually drives increased value through decreased costs and improved quality, the nature of the competition in health care has been... View Details

Keywords: by Michael E. Porter; Health

July 1993 (Revised June 2000)
Case

Harlequin Romances-Poland (A)

By: John A. Quelch

Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. View Details

Keywords: Globalized Firms and Management; Brands and Branding; Publishing Industry; Poland

June 2024
Teaching Note

Roku 2021

By: David B. Yoffie

Teaching Note for HBS Case No. 721-480. This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and... View Details

Keywords: Technology; Television Entertainment; Forecasting and Prediction; Decision Choices and Conditions; Strategy; Strategic Planning; Organizational Change and Adaptation; Media and Broadcasting Industry

Ray Kluender is an assistant professor in the Entrepreneurial Management Unit, teaching Entrepreneurial Finance to second-year MBA students.

He studies the causes of financial distress among American households and how public policy,... View Details

Prithwiraj Choudhury

Prithwiraj (Raj) Choudhury is the Lumry Family Associate Professor at the Harvard Business School. He was an Assistant Professor at Wharton prior to joining Harvard. His research is focused on studying the Future of Work, especially the changing Geography of... View Details

June 2019
Teaching Note

The Drone Racing League: Building the Sport of the Future

By: Robert F. Higgins and James Barnett

Drone Racing League (DRL) sees itself as the world’s preeminent professional drone racing league. The company is in its third season of racing and is focused on future seasons and the negotiation of a new media agreement. How should the company proceed? Teaching Note... View Details

Keywords: Drones; Racing; Sports; Entrepreneurship; Media; Strategic Planning

2019
Presentation

Rage Becomes Her: The Power of Women's Anger

F. Warren McFarlan

Professor McFarlan earned his AB from Harvard University in 1959, and his MBA and DBA from the Harvard Business School in 1961 and 1965 respectively. He has had a significant role in introducing materials on Management Information Systems to all major programs at... View Details

Keywords: communications; computer; e-commerce industry; health care; information; information technology industry; nonprofit industry

March 2024
Case

Katharine Graham: Changing the World

By: Robert Simons and Shirley Sun

This case traces the life of Katharine Graham from housewife to publisher of the Washington Post. Born into a family of wealth, Graham described herself as a “doormat wife” after she married Phil Graham and stayed at home to raise their children. His unexpected death... View Details

Keywords: Mission and Purpose; Values and Beliefs; Power and Influence; Personal Characteristics; Leadership Style; Success; Work-Life Balance; News; Newspapers; Media; Gender; Publishing Industry

Mark Egan is the Mark Kingdon Associate Professor of Business Administration in the Finance Unit, teaching Corporate Financial Operations to MBA students.

Professor Egan’s research concentrates on the intersection of corporate finance and industrial... View Details

06 Nov 2017
News

Understanding Identity

October 1998 (Revised May 2001)
Case

Preview Travel (A)

By: William A. Sahlman, Nicole Tempest, Daniel H Case III and Robert Keller

Preview Travel was a leader in the online travel industry, having generated $80 million in bookings in 1997 and growing at a 34% compound annual growth rate per quarter. This case describes the evolution of Preview Travel's business plan and financing strategy and... View Details

Keywords: Risk and Uncertainty; Business Model; Initial Public Offering; Valuation; Internet and the Web; Business Plan; Capital; Financial Strategy; Travel Industry; United States