Markets In Health Care - Publications - Faculty & Research

22 Aug 2020
News

Bluemercury’s Marla Beck on How Covid-19 Is Changing the Beauty Business

notes. “People have switched into mascara and into eyeshadows and to brow styling,” she says. “The questions we get now are ‘How do I make my eyes stand out for Zoom?’” Beck, a 2019 HBS Alumni Achievement Winner, also noted the value of being a part of Macy’s, which... View Details

02 Oct 2015
News

The ‘F’ Word

coordination between sales, marketing, and, crucially, manufacturing. As an egomaniacal, 30-year-old marketing maven, I had been conditioned to look down on the “functional groups” run by people without advanced degrees who got their... View Details

Keywords: Walt Disney Studios

12 Jul 2019
News

The Birth of a Silicon Valley Blockbuster

market share or whatnot and so the opportunity narrows. That was not the case with Cloudflare. A couple of years in we realized our opportunity had expanded and that we were thinking too narrowly. And that... View Details

01 Feb 1998
News

Stephen Covey's Successful Habits

guilty, about taking the time for reflection, careful analysis, or long-term planning. Many actually get turned on by "firefighting" and crises; they have an emergency addiction. But when people compromise their integrity and burn... View Details

01 Jun 2014
News

Ask the Expert: Braving an Insecure New World

life, and we need to strive for balance. Is the idea of privacy generational? Allegra Jordan (MBA 1995), Chapel Hill, North Carolina Young people don't seem to care as much about their online privacy as their elders do, but we've all... View Details

Keywords: cybersecurity; Information

01 Jun 2023
News

Alumni and Faculty Books

reversible moves to deepen their understanding of the unfolding game being played, and to build capabilities. They accept ambiguity and some apparent failures in exchange for improved learning and market... View Details

Keywords: Publishing Industries (except Internet); Information

11 Apr 2018
News

The First Five Years: Regan Turner (MBA 2013)

to be service-oriented volunteer leaders in their communities. I want to see our programs expand to markets that we are not yet in. And I want to see our efforts help to change the narrative about America’s... View Details

01 Dec 1999
News

From the Editors

briefly when Bates left in 1928, and former newspaper correspondent John Hunter Sedgwick (MBA '22), who began his ten-year assignment in 1929. In the first of his trademark... View Details

Keywords: Deborah Blagg

10 Aug 2022
News

Skydeck Live: Stage Not Age

science and health services from Harvard’s School of Public Health, even she couldn’t successfully navigate the health care system for her mom. It set her on a path of... View Details

01 Jun 2007
News

HBS Faculty Member Honored

Executives, which gave its 2007 award for the most outstanding book on management or health care to Redefining Health Care: Creating Value-Based Competition on Results. View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

04 Aug 2020
News

How Business Can Advance Racial Equity

businesses that were going to be a source for good, and that really aspired to both, to profit and to purpose. You know, the whole premise or conceit, if you will, that's sort of taught in business schools, is that the private sector and... View Details

01 Sep 2015
News

Alumni and Faculty Books for September 2015

can tell them now. Most successes and failures in direct marketing are based on people, not rules. This book details what the best ones do and how they do it and shows what the worst ones do, as mistakes to... View Details

01 Feb 2002
News

Web Exclusive: Behind the Scenes with Karen Tumulty

scoop: Naomi Wolf and the alpha male The Better Half 12/28/98 Hillary Clinton shines as husband declines Let's Play Doctor 7/13/98 Politicians and health care Why Subsidies Survive 3/25/96 Congress and... View Details

Keywords: News, Library, Internet, and Other Services; Information

01 Jun 2002
News

Alfred L. Cheauré - A Dog's Life

special. My competitive nature led me to contact a local dog club about showing her in competition, and one thing led to another. For about a year I went almost every weekend to a dog show with Anni and served as kennel help and doer of... View Details

Keywords: Susan Young

27 Jul 2017
News

Seeing a Way Forward

with staff to create the BooWow Factor, measuring the “wows” and “boos” generated through follow-up phone calls to a sampling of patients who visit a salauno clinic. Management finds that such direct feedback is an invaluable tool in... View Details

Keywords: Jennifer Myers

01 Apr 1998
News

Going For The Summit

company, explains the former American Express marketing executive, an online firm "must delay profitability to build brand equity." In other ways, however, doing business on the Web is unique. Like mountain... View Details

Keywords: Caroline Chauncey

01 Jun 2012
News

The Power of Philanthropy

When their son Joey died of cystic fibrosis in 1986 at age 12, Kathy and Joe O’Donnell (MBA 1971) vowed to fight the disease. O’Donnell, at the time the president of the Boston Concessions Group, joined with Vertex Pharmaceuticals and the... View Details

Keywords: Health, Social Assistance; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

01 Sep 2008
News

The Levitt Brand

LEVITT The details differ slightly, but the story, in its telling, is always the same. Ninety or so MBA students sit nervously awaiting the start of their first Marketing class. At the appointed time — not a... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2007
News

Giving New Ventures a Boost

proposed a plan for Judicial Intelligence, a suite of computer-based tools that will help litigators strategically analyze the opinions of judges they will face in court. In the social enterprise track, a... View Details