Publications

September 2021
Comment

Commentary on ‘2019 Academic Marketing Climate Survey: Motivation, Results and Recommendations', by Jeff Galak and Barbara E. Kahn

This paper reflects on the conclusions of a survey by Galak and Kahn on the climate experienced by faculty of all genders and ethnicities in the marketing departments of US business schools. View Details

Keywords: Gender; Equality and Inequality; Organizational Culture

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January 2009 (Revised November 2009)
Background Note

Adult Life Stages

By: John A. Davis

This note describes basic concepts of adult life stage theory and summarizes Daniel Levinson's research findings on the adult development of men and women. View Details

Keywords: Transition; Motivation and Incentives; Behavior; Personal Development and Career; Organizational Culture; Gender

October 2005 (Revised February 2007)
Background Note

Negotiating Your Entry into Your Family Business

By: John A. Davis

Provides guidance to junior generation members of a business family concerning negotiating their entry into their family's business. View Details

Keywords: Family Business

July 2005 (Revised February 2007)
Background Note

Principles of Family Business System Change

By: John A. Davis

Identifies several practical principles to keep in mind when changing a family business system. View Details

Keywords: Family Business; Change Management; Organizational Change and Adaptation

September 2004
Teaching Note

Marketing James Patterson (TN)

Teaching Note to (9-505-029). View Details

February 2004 (Revised May 2007)
Case

George Barker

By: John A. Davis

George Barker, the 40-year-old CEO of his family's commercial real estate design and development firm, must deal with the unsatisfactory performance of his brother Peter, who is also in the business. Although Peter's performance is upsetting to George, George feels... View Details

Keywords: Family Business; Leadership Style; Business or Company Management; Performance Evaluation; Problems and Challenges; Family and Family Relationships; Real Estate Industry

August 2002
Case

MicroFridge: The Execution

Supplements the case. View Details

Keywords: Consumer Products Industry

August 1997 (Revised November 1997)
Background Note

Performance Evaluation of Family Members

By: John A. Davis

July 1998 (Revised May 2005)
Case

Anderson Steel Service, Inc.

By: John A. Davis

Explores the management of family and business issues and helps to identify a range of topics with which families in business wrestle. Describes a dilemma faced by sixty-eight-year-old Charles Anderson, the semi-retired founder of the company and the father of three... View Details

Keywords: Entrepreneurship; Family Business; Problems and Challenges; Business or Company Management; Family and Family Relationships; Strategy; Steel Industry

February 1999 (Revised November 1999)
Teaching Note

USA TODAY Online TN

Teaching Note for (9-598-133). View Details

Keywords: Journals and Magazines; Journalism and News Industry

July 1997
Teaching Note

First Year Marketing Module Summary: Evolution of Marketing TN

Describes the organization of a four- or five-case module that concludes the Marketing Management course in the First Year curriculum at Harvard Business School and offers a look to the future. Covers introductory remarks to students at the start of the module, some... View Details

Keywords: Forecasting and Prediction; Learning; Information; Marketing

March 1997
Teaching Note

Rogers Communications, Inc.: The Wave TN

Teaching Note for (9-597-050). View Details

Keywords: Telecommunications Industry

January 1997 (Revised July 1998)
Case

Dendrite International (Condensed)

This version has been shortened to concentrate on the issue of managing a long selling process and long post-sale account relationship. The focus on the pharmaceutical industry in the United States, Europe, and Japan is preserved. Broader questions of expansion into... View Details

Keywords: Customer Focus and Relationships; Marketing Strategy; Product Development; Sales; Expansion; Chemical Industry; Pharmaceutical Industry; Japan; Europe; United States

January 2015 (Revised July 2019)
Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman

Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details

Article

Prepare Your Company for Global Pricing

By: Das Narayandas, John Quelch and Gordon Swartz

Keywords: Price; Contracts

2019
Article

Big Data

Big data is defined and distinguished from a mere moment in the “ancient quest to measure.” Specific discontinuities in the practice of information science are identified that, the paper argues, have large consequences for the social order. The infrastructure that runs... View Details

Keywords: Big Data; Digital Infrastructure; Privacy; Algorithm; Data Generators; Marketplace Icon; Analytics and Data Science; Infrastructure; Power and Influence; Society

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April 14, 2017
Article

Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It

United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and... View Details

Keywords: Crisis Management; Customer Focus and Relationships; Employees; Training; Air Transportation Industry

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June 2015
Supplement

Precista Tools AG

By: John A. Davis

September 2007
Case

Kohl Industries

By: John A. Davis

Describes a compensation dilemma with a father and his three children, who work in different businesses under the family holding companies. The father, James Cole, must set compensation that meets the needs of the family and the business. View Details

Keywords: Business Subsidiaries; Family Business; Compensation and Benefits; Family and Family Relationships