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(1,811)
- News (350)
- Research (1,280)
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- Multimedia (17)
- Faculty Publications (1,025)
Show Results For
-
All HBS Web
(1,811)
- News (350)
- Research (1,280)
- Events (3)
- Multimedia (17)
- Faculty Publications (1,025)
- 2007
- Working Paper
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into...
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Keywords:
Communication Intention and Meaning;
Interactive Communication;
Marketing Communications;
Consumer Behavior;
Social and Collaborative Networks;
Internet and the Web
Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
- January 1985 (Revised March 2003)
- Case
Conex do Brasil
By: Christopher A. Bartlett and John Young
Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Resignation and Termination;
Goals and Objectives;
Market Entry and Exit;
Operations;
Performance Expectations;
Opportunities;
Corporate Strategy;
Latin America;
United States;
Brazil
Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
started my first business," he says from his office in Dallas, Texas. Now, with his generous endowment of the chair held by HBS professor John A. Deighton, Brierley's involvement with the School has come...
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- 19 Jan 2017
- News
And now: President CEO
- 01 Dec 1997
- News
Stacey Lawson (MBA '96)
Stacey A. Lawson (MBA '96) came to HBS with an idea brewing. The former IBM engineer wondered why there were no digital libraries for users of computer-aided design (CAD). Despite the pervasiveness of technology throughout industry, she...
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- Blog
Inside the Learning: Sustainability—on Campus and Beyond
Initiative As one of the top research universities in the world, Harvard is committed to being a leader in sustainability. Many different schools across the university, from the T. H. Chan School of Public Health to the Graduate School of Design, to the View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Corporate Brands Crossing Borders In the second presentation of the Global Brands session, HBS professor Douglas Holt described a work in progress that he is conducting with HBS professor John Quelch and...
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- 16 Sep 2015
- Op-Ed
The Real Duty of the Board of Directors
interests of the corporation itself. As one of us responded in a recent interview with John Authers of the Financial Times, “The shareholders don’t actually own the corporation. They own shares in the corporation. The corporation owns...
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Keywords:
by Robert G. Eccles & Tim Youmans
- 01 Sep 2016
- News
Making Progress on Strategic Priorities
Administration, Chair, Gender Initiative In support of Harvard University President Drew Faust’s vision for “One Harvard,” HBS is helping to foster collaboration across the University. Allston The Harvard John View Details
- Web
Rock 100: The Summit - Entrepreneurship
Stevenson Professor of Business Administration Joseph B. Lassiter , Senator John Heinz Professor of Management Practice in Environmental Management Meredith L. McPherron , Director of the Arthur Rock Center for Entrepreneurship William...
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- March–April 1990
- Article
The Costly Bargain of Trade Promotion
By: R. D. Buzzell, J. A. Quelch and W. J. Salmon
Keywords:
Trade
Buzzell, R. D., J. A. Quelch, and W. J. Salmon. "The Costly Bargain of Trade Promotion." Harvard Business Review 68, no. 2 (March–April 1990): 141–149.
- January 2015 (Revised July 2019)
- Case
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords:
Medication Adherence;
Affordable Care Act (ACA);
Marketing Strategy;
Communication Strategy;
Customer Value and Value Chain;
Decisions;
Health Care and Treatment;
Goals and Objectives;
Resource Allocation;
Marketing Communications;
Consumer Behavior;
Measurement and Metrics;
Service Delivery;
Behavior;
Motivation and Incentives;
Social Issues;
Information Technology;
Value Creation;
Health Industry;
Pharmaceutical Industry;
Insurance Industry;
Public Relations Industry;
Retail Industry;
United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Case 515-010, January 2015. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
- Article
Prepare Your Company for Global Pricing
By: Das Narayandas, John Quelch and Gordon Swartz
Narayandas, Das, John Quelch, and Gordon Swartz. "Prepare Your Company for Global Pricing." MIT Sloan Management Review 42, no. 1 (Fall 2000): 61–70.
- Research Summary
Anonymity and Identity
By: John A. Deighton
In most consumer markets, consumers are accustomed to operating in relative anonymity. A complex social adjustment is occurring as people realize that anonymity is often no longer their default condition - it must be sought and in some cases bought. New conceptions of...
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- Research Summary
Social Media and Their Consequences
By: John A. Deighton
Social media have had negative consequences for entertainment industries such as music and motion pictures, but they have had positive implications too. This project is concerned with one aspect of these social media effects: changes in the process by which talented...
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- 18 Nov 2011
- Conference Presentation
The Role of the University in the Development of the Family Business Field
By: John A. Davis
- December 2005
- Teaching Note
Nectar: Making Loyalty Pay (TN)
By: John A. Deighton
Keywords:
Food and Beverage Industry
- July 2005 (Revised February 2007)
- Exercise
Family Business System Action Planning Worksheet
By: John A. Davis
Assist in thinking critically about facilitators and inhibitors to goals and preparing for change in a family business system.
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Keywords:
Family Business;
Change Management;
Goals and Objectives;
Organizational Change and Adaptation
Davis, John A. "Family Business System Action Planning Worksheet." Harvard Business School Exercise 806-012, July 2005. (Revised February 2007.)
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at...
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Keywords:
Advertising;
Debates;
Surveys;
SWOT Analysis;
Brands and Branding;
Marketing Channels;
Product Marketing;
Consumer Behavior;
Outcome or Result;
Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)