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(1,811)
- News (353)
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- Multimedia (18)
- Faculty Publications (1,031)
Show Results For
- All HBS Web
(1,811)
- News (353)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,031)
- July 1997
- Article
Choice in Computer-Mediated Environments
By: John A. Deighton
Deighton, John A. "Choice in Computer-Mediated Environments." Marketing Letters 8, no. 3 (July 1997).
- Article
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details
Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption
Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
- February 25, 2016
- Article
The Hodgepodge Principle in U.S. Privacy Policy
By: John A. Deighton
Data, says Professor Lawrence Summers, is the new oil, "a hugely valuable asset essential to economic life." Personal data, the kind of data that invites thoughts of privacy, is a big part of that. The European Union saw this economic fuel source coming long ago and... View Details
Keywords: Data; Privacy; Technology; Big Data; Personal Data; Marketing; Information Technology; Analytics and Data Science
Deighton, John A. "The Hodgepodge Principle in U.S. Privacy Policy." Harvard Law and Policy Review Blog (March 2, 2016). http://harvardlpr.com/2016/03/02/the-hodgepodge-principle-in-us-privacy-policy/.
- 22 Oct 2011
- Conference Presentation
Principles and Practices of Long-Term Family Success
By: John A. Davis
- September 2007
- Exercise
Values Concerning Inheritance Worksheet
By: John A. Davis
Outlines several questions that address core issues in planning for inheritance. Appropriate for all families, no matter what assets they have to pass to heirs. View Details
Keywords: Assets; Management Succession; Family Business; Family and Family Relationships; Planning; Value
Davis, John A. "Values Concerning Inheritance Worksheet." Harvard Business School Exercise 808-071, September 2007.
- August 2006 (Revised July 2007)
- Background Note
Governance of the Family Business Owners
By: John A. Davis
Reviews the principal ways in which the owners of a family business achieve their governance objectives of a suitable identity and sensible direction and the discipline to achieve these. Covers the responsibilities and rights of owners, plus governance procedures,... View Details
Keywords: Family Business; Corporate Governance; Governing Rules, Regulations, and Reforms; Goals and Objectives; Family Ownership
Davis, John A. "Governance of the Family Business Owners." Harvard Business School Background Note 807-021, August 2006. (Revised July 2007.)
- August 2006 (Revised July 2007)
- Background Note
Fundamentals of Family Business System Governance
By: John A. Davis
Reviews the purposes and ingredients in the governance (or steering) of a family business system. Explores at a high level the governance of the family business, its owners, and the family. Focuses on how these governance structures, processes, plans, and agreements... View Details
Keywords: Family Business; Corporate Governance; Governing Rules, Regulations, and Reforms; Family Ownership
Davis, John A. "Fundamentals of Family Business System Governance." Harvard Business School Background Note 807-019, August 2006. (Revised July 2007.)
- July 2002
- Teaching Note
Anderson Steel Service, Inc., TN
By: John A. Davis
Teaching Note for (9-899-011). View Details
Keywords: Steel Industry
- June 2001
- Case
DoubleClick Buys Abacus (B)
By: John A. Deighton
Supplements the (A) case. View Details
Keywords: Advertising Industry
Deighton, John A. "DoubleClick Buys Abacus (B)." Harvard Business School Case 501-085, June 2001.
- August 1999 (Revised January 2002)
- Case
Brita Products Company, The
By: John A. Deighton
Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details
Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States
Deighton, John A. "Brita Products Company, The." Harvard Business School Case 500-024, August 1999. (Revised January 2002.) (request a courtesy copy.)
- August 1995 (Revised October 1996)
- Case
IDS Financial Services (Condensed)
By: John A. Deighton
Highlights the decision that must be made on balancing customer acquisition and retention and de-emphasizing the structural issues involved in administering the independent contractor sales force. View Details
Keywords: Customers; Customer Focus and Relationships; Decisions; Corporate Governance; Salesforce Management; Financial Services Industry
Deighton, John A. "IDS Financial Services (Condensed)." Harvard Business School Case 596-045, August 1995. (Revised October 1996.) (request a courtesy copy.)
- January 2015 (Revised July 2019)
- Case
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Case 515-010, January 2015. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
- Article
Prepare Your Company for Global Pricing
By: Das Narayandas, John Quelch and Gordon Swartz
Narayandas, Das, John Quelch, and Gordon Swartz. "Prepare Your Company for Global Pricing." MIT Sloan Management Review 42, no. 1 (Fall 2000): 61–70.
- 2019
- Article
Big Data
By: John A. Deighton
Big data is defined and distinguished from a mere moment in the “ancient quest to measure.” Specific discontinuities in the practice of information science are identified that, the paper argues, have large consequences for the social order. The infrastructure that runs... View Details
Keywords: Big Data; Digital Infrastructure; Privacy; Algorithm; Data Generators; Marketplace Icon; Analytics and Data Science; Infrastructure; Power and Influence; Society
Deighton, John A. "Big Data." Consumption, Markets & Culture 22, no. 1 (2019): 68–73.
- April 14, 2017
- Article
Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It
By: John A. Deighton
United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and... View Details
Keywords: Crisis Management; Customer Focus and Relationships; Employees; Training; Air Transportation Industry
Deighton, John A. "Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It." Harvard Business Review (website) (April 14, 2017).
- June 2015
- Supplement
Precista Tools AG
By: John A. Davis
Davis, John A. "Precista Tools AG ." Harvard Business School Multimedia/Video Supplement 815-707, June 2015.
- September 2007
- Case
Kohl Industries
By: John A. Davis
Describes a compensation dilemma with a father and his three children, who work in different businesses under the family holding companies. The father, James Cole, must set compensation that meets the needs of the family and the business. View Details
Keywords: Business Subsidiaries; Family Business; Compensation and Benefits; Family and Family Relationships
Davis, John A. "Kohl Industries." Harvard Business School Case 808-078, September 2007.
- August 2007
- Background Note
Assessing and Enhancing Individual Power in the Family Business System
By: John A. Davis
Describes how to asses and enhance an individual's bases, sources, and levels of power in a family business system. Relies on Franch and Raven's framework that identifies five bases of social power (reward, coercive, legitimate, referent, and expert), describing how... View Details
Keywords: Family Business; Family and Family Relationships; Situation or Environment; Power and Influence
Davis, John A. "Assessing and Enhancing Individual Power in the Family Business System." Harvard Business School Background Note 808-026, August 2007.
- February 2006
- Supplement
Gary Loveman of Harrah's at Harvard Business School: Harrah's Total Rewards
By: John A. Deighton
Deighton, John A. "Gary Loveman of Harrah's at Harvard Business School: Harrah's Total Rewards." Harvard Business School Video Supplement 506-709, February 2006.