Publications

16 Feb 2016
First Look

February 16, 2016

Marketing Studies Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services By: Silk, Alvin J., and Marta M. Stiglin Abstract—This paper provides an update on the current state of in-house agencies. Whereas traditional... View Details

Keywords: Sean Silverthorne

Web

FAQs - Doctoral

Program for Research in Markets & Organizations FAQs 1ms What does PRIMO stand for? PRIMO stands for the Program for Research in Markets and Organizations. Why is the Program being offered? PRIMO has been... View Details

23 May 2005
Research & Ideas

What Could Bring Globalization Down?

book about the banker Siegmund Warburg, who was a key proponent of globalization after 1945 and deserves much of the credit for the emergence of the Eurobond market, among other things. More generally, I am continuing to do research on the View Details

Keywords: by Cynthia Churchwell

Web

Food & Agriculture - Business & Environment

climate change is expected to worsen conditions for growing food. [27] Barclays predicts that markets for meat alternatives could be worth $140 billion within 10 years (by 2029). [28] Challenge Agriculture’s contributions to climate... View Details

November 2021 (Revised April 2022)
Case

EbonyLife Media (A)

By: Andy Wu, Feng Zhu, Pippa Tubman Armerding and Wale Lawal

Founded by Mosunmola “Mo” Abudu in 2012 with a mission to bring high-quality African stories to the world, EbonyLife was the company behind many of Nigeria’s biggest films and TV shows. The company began as a television channel on the Africa-wide direct broadcast... View Details

Keywords: Entrepreneurship; Mission and Purpose; Growth and Development Strategy; Digital Platforms; Consumer Behavior; Media and Broadcasting Industry; Nigeria; Africa

26 Jan 2016
First Look

January 26, 2016

incremental change, while also seizing new markets where flexibility, autonomy, and experimentation rule the day. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50401 forthcoming European Economic Review Taxation,... View Details

Keywords: Sean Silverthorne

15 Aug 2006
First Look

First Look: August 15, 2006

Working PapersOptimal Reserve Management and Sovereign Debt Authors:Laura Alfaro and Fabio Kanczuk Abstract Most models currently used to determine optimal foreign reserve holdings take the level of international debt as given. However,... View Details

Keywords: Sean Silverthorne

28 Apr 2011
Op-Ed

While Waiting for Japan’s Recovery, Let’s Enhance Supplier Competitiveness at Home

search for high-potential small companies; provide training and mentoring to help those companies qualify as preferred suppliers or distributors; open access to domestic and international business opportunities; and help lower supplier... View Details

Keywords: by Rosabeth Moss Kanter

06 Jun 2016
Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

Opportunities. Measures skills and behaviors associated with the ability to identify and seek out high-potential business opportunities. Vision and Influence. Measures skills and behaviors associated with the ability to influence all View Details

Keywords: by HBS Working Knowledge

April 1992 (Revised February 1996)
Case

CFM International, Inc.

In April 1987 the management team of CFM International, Inc. (CFMI) was considering developing a new jet engine for the Airbus A340. The withdrawal of a competitor's engine had created an unforeseen opportunity for CFMI to re-enter a competition it had apparently lost... View Details

Keywords: Risk and Uncertainty; Partners and Partnerships; Investment; Globalized Markets and Industries; Manufacturing Industry; Air Transportation Industry

19 Jul 2011
First Look

First Look: July 19

Abstract Revenue recognition and measurement principles can conflict with liability recognition and measurement principles. We explore here under different market conditions when the two measurement approaches coincide and when they... View Details

Keywords: Sean Silverthorne

Web

Mid-US - Global

breaking into the highly regulated and competitive spirits industry. Gibson reflects on the leadership principles that could contribute to her continued success as she enters the cognac market and considers what other leaders can learn... View Details

Web

Human Behavior & Decision-Making - Faculty & Research

and Purpose ; Decisions ; Marketing Strategy ; Organizational Structure ; Banking Industry ; United States Citation Educators Related Riley, James, and Bernal Cortés. "Greenwood Online: A Fin-Tech Service for Culture and Community (B)."... View Details

09 Jan 2012
Research & Ideas

Location, Location, Location: The Strategy of Place

consequences of what they are doing." Such snap decisions can result in geo-mistakes that sap energy out of an organization and cause it to lose focus on what it was doing well in the first place. Geographic expansion should provide access to a fresh View Details

Keywords: by Dina Gerdeman

Web

Curriculum - Business & Environment

Government and the International Economy Pakistan at 75: When Will the "Nazuk Mor" End? Singapore: "From Third World to First" Thailand: Red Shirts, Yellow Shirts, and a Green Revolution Data Science for Managers Arla Foods: Decarbonizing... View Details

2009
Working Paper

Altruistic Dynamic Pricing with Customer Regret

By: Julio J. Rotemberg

A model is considered where firms internalize the regret costs that consumers experience when they see an unexpected price change. Regret costs are assumed to be increasing in the size of price changes and this can explain why the size of price increases is less... View Details

Keywords: Inflation and Deflation; Price; Marketing; Consumer Behavior; Mathematical Methods

24 Apr 2017
Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

automate its factories, Mulally borrowed $23.5 billion, convincing the Ford family to pledge its stock and the famous Ford Blue Oval as collateral. His bold move paid off. Unlike its Detroit competitors, Ford avoided bankruptcy, regained View Details

Keywords: by Bill George; Auto; Food & Beverage

November 1990 (Revised March 1994)
Case

Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)

By: Lynda M. Applegate and Herminia M. Ibarra

Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of... View Details

Keywords: Innovation and Management; Partners and Partnerships; Leading Change; Agreements and Arrangements; Business or Company Management; Bids and Bidding; Decision Making; Management Teams; Telecommunications Industry