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  • August 2004 (Revised February 2006)
  • Case

Marketing James Patterson

By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
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Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
  • Web

Entrepreneurship - Faculty & Research

funding although there are a few hybrid flavors as well. Sources of funding. These include venture capital firms, angel investors, crowd-funding, and accelerators/incubators. What investors look for. Each source has a different funding View Details
  • 24 Oct 2006
  • First Look

First Look: October 24, 2006

throughout the hospital, starting with the labor and delivery ward. POE systems replace paper-based and oral medication ordering processes with an information system; the physician uses the system to enter... View Details
Keywords: Sean Silverthorne
  • September 2004 (Revised August 2007)
  • Case

Enterprise IT at Cisco (2004)

By: Andrew P. McAfee, F. Warren McFarlan and Alison Berkley Wagonfeld
Illustrates the challenges associated with centralizing IT decisions at Cisco after a decade of decentralized planning and project funding. When Brad Boston became Cisco's new CIO in 2001, he found that managers were starting to get frustrated with the results of their... View Details
Keywords: Management; Resource Allocation; Information Technology; Problems and Challenges; Business Ventures; Change Management; Entrepreneurship; Projects; Planning; Corporate Finance; Information Technology Industry
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McAfee, Andrew P., F. Warren McFarlan, and Alison Berkley Wagonfeld. "Enterprise IT at Cisco (2004)." Harvard Business School Case 605-015, September 2004. (Revised August 2007.)
  • 20 Aug 2007
  • Research & Ideas

HBS Cases: Using Investor Relations Proactively

"While the energy industry has been in the forefront of a demand for more information from a broad group of stakeholders, this demand is becoming more and more common across almost all firms. Thus, the oil companies are likely... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

drivers, Uber today is arguably as well informed about low-wage workers as the US Department of Labor.) By gathering this information, Uber was able to use the online ads to identify the right drivers. Etsy followed a different track.... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • 05 Jul 2006
  • Working Paper Summaries

Why IT Matters in Midsized Firms

Keywords: by Marco Iansiti, George Favaloro, James Utzschneider & Greg Richards; Technology; Computer
  • 2016
  • Teaching Note

Advanced Leadership Pathways: David Weinstein and Write the World

By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
Teaching Note for Case 314-030. Following a successful career as a lawyer, Chief Administrative Officer of Fidelity Investments, and law school instructor, David Weinstein became a 2011 Advanced Leadership Fellow at Harvard University. During his Advanced Leadership... View Details
Keywords: Writing; Online Platform; Social Entrepreneurship; Education; Internet and the Web; Competency and Skills; Leadership; Change Management
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Kanter, Rosabeth M., Tessa Natanay Hamilton, and Ai-Ling Jamila Malone. "Advanced Leadership Pathways: David Weinstein and Write the World." Harvard Business Publishing Teaching Note 316-037, 2016.
  • Web

Leadership Initiative - Leadership

Review Press 2014), co-founder of Paradox Strategies, and co-creator of the Innovation Quotient, re:Route, and re:Mind. Hill co-founded InnovationForce, a SaaS company using AI and machine learning to accelerate the process of innovation.... View Details
  • 16 Oct 2007
  • First Look

First Look: October 16, 2007

  Working PapersShamed and Able: How Firms Respond to Information Disclosure Authors:Aaron K. Chatterji and Michael W. Toffel. Abstract We apply institutional theory to explain how firms respond to View Details
Keywords: Sean Silverthorne
  • 26 Aug 2002
  • Research & Ideas

High-Stakes Decision Making: The Lessons of Mount Everest

the Everest case provides a framework for understanding, diagnosing, and preventing serious failures in many types of organizations. However, it also has important implications for how leaders can shape and direct the processes through... View Details
Keywords: by Michael A. Roberto
  • Web

Policies, Rules & Guidelines | About

of visitors to the Sites. Policy on Access to Electronic Information This policy sets out guidelines and processes for University access to user electronic information stored... View Details

    William A. Sahlman

    William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

    Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

    Keywords: food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing; food processing
    • 2008
    • Article

    Market Leadership and Strategic Investments in Innovation: The Adoption of E-Business Capabilities

    By: Kristina Steffenson McElheran
    This study focuses on whether more-productive firms are more likely to adopt process innovations and why. The empirical context is the adoption of e-business practices among U.S. manufacturing plants in early 2000. Based on detailed data from the U.S. Census of... View Details
    Keywords: Investment; Innovation Strategy; Leadership; Motivation and Incentives; Competitive Advantage; Technology Adoption; Manufacturing Industry; United States
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    McElheran, Kristina Steffenson. "Market Leadership and Strategic Investments in Innovation: The Adoption of E-Business Capabilities." Academy of Management Best Paper Proceedings (2008): 1–6p, 4 charts. (Finalist for the 2008 Best Paper Award presented by Academy of Management, TIM Division.)
    • August 2019
    • Case

    Twiggle: E-Commerce with Semantic Search

    By: Shane Greenstein and Danielle Golan
    Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and... View Details
    Keywords: Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; E-commerce; Technology Industry; Israel
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    Greenstein, Shane, and Danielle Golan. "Twiggle: E-commerce with Semantic Search." Harvard Business School Case 620-025, August 2019.
    • 26 Mar 2013
    • First Look

    First Look: March 26

    liquidity and duration. Comparison of the ex-post performance of bonds acquired by insurance companies does not show outperformance, but higher volatility of realized returns. Download the paper: http://ssrn.com/abstract=2065841 Monitoring and the Portability of Soft... View Details
    Keywords: Sean Silverthorne
    • 12 Apr 2022
    • Research & Ideas

    Swiping Right: How Data Helped This Online Dating Site Make More Matches

    way), their connection deepened organically. She didn’t notice him at first but eventually discovered his sense of humor. Online interactions often don’t allow such give, take, or time. One way to speed the process is by reducing View Details
    Keywords: by Kara Baskin
    • 31 May 2011
    • First Look

    First Look: May 31

    and James WeberHarvard Business School Case 511-065 Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers had increasingly turned to... View Details
    Keywords: Sean Silverthorne
    • Web

    A New Vision – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

    examining the everyday realities of organizational life, Fritz Roethlisberger and his colleagues found that the “person” and the “organization” could not be compartmentalized. Beneath the formalities of the organization chart was not chaos but a robust, View Details

      Robert Simons

      Robert Simons is a Baker Foundation Professor at Harvard Business School. For over 35 years, Simons has taught accounting, management control, and strategy execution courses in both the Harvard MBA and Executive Education Programs. For 2024/25, he is teaching a... View Details

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