Publications

10 Mar 2021
News

Action Plan: Brewing Awareness

at the bars of Harvard Square—and carried that affinity with him to New York, where he took a job in finance at Perella Weinberg. At a Whole Foods located on the first floor of his apartment building, Murad could fill a growler with an... View Details

Keywords: Julia Hanna; beer; India; leadership; COVID-19; manufacturing; marketing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

6 PM – 8 PM CDT, 25 Sep 2015

HBS Chicago Young Alumni Reception

HBS alumni MBA 2006-2015 are invited to an evening of socializing and networking in Chicago. View Details

November 2007 (Revised April 2008)
Case

Russian Standard

By: Rohit Deshpande and Seth Schulman

In September 2006, Russian billionaire Roustam Tariko, founder and owner of Russian Standard, needed to develop a strategy for introducing Russia's most popular brand of premium vodka (RSO) to American consumers. In the past year, he had introduced Imperia, the firm's... View Details

Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Food and Beverage Industry; Russia; United States

November 1994
Case

American Rice, Inc. in Vietnam

By: Ray A. Goldberg and Quintus Travis

Describes the first major joint venture between a U.S. and Vietnam rice company with reqard to the world rice trade. What are the opportunities and what are the challenges? View Details

Keywords: Joint Ventures; Trade; Global Range; Problems and Challenges; Opportunities; Food and Beverage Industry; Viet Nam; United States

Profile

Darrin Rahn

perspective and set myself up for a long-term career in food and beverage leadership," says Darrin. "By going to HBS, I would surround... View Details

Keywords: CPG

7 PM – 9 PM EDT, 25 Mar 2015

HBS Boston Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Boston. View Details

6:30 PM – 8:30 PM CDT, 13 Mar 2015

HBS Dallas Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Dallas. View Details

7 PM – 9 PM PST, 17 Nov 2015

HBS Los Angeles Young Alumni Reception

HBS alumni MBA 2006-2015 are invited to an evening of socializing and networking in Los Angeles. View Details

7 PM – 9 PM PST, 11 Feb 2015

HBS Los Angeles Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Los Angeles. View Details

7 PM – 9 PM GMT, 04 Nov 2015

HBS London Young Alumni Reception

HBS Young Alumni, MBA 2006-2015, are invited to an evening of socializing and networking in London. Registration required. View Details

7 PM – 9 PM EST, 05 Nov 2015

HBS Washington, D.C Young Alumni Reception

HBS Young Alumni, MBA 2006-2015, are invited to an evening of socializing and networking in Washington, D.C.. Registration required. View Details

January 2018
Case

OldTown Berhad

By: Benjamin C. Esty and Greg Saldutte

In December 2017, Jacobs Douwe Egberts (JDE, a Dutch coffee company) made an offer to acquire OldTown Berhad (OTB), a Malaysian coffee company. Three large shareholders, representing more than half of the outstanding shares, have agreed to tender their shares, and... View Details

September 2023 (Revised January 2024)
Case

AB InBev: Brewing Up Forecasts during COVID-19

By: Mark Egan, C. Fritz Foley, Esel Cekin and Emilie Billaud

In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev... View Details

September 2006
Teaching Note

Beech-Nut Nutrition Corporation Series (LCA) (TN)

By: Lynn S. Paine and Aldo Sesia

Keywords: Food; Nutrition; Food and Beverage Industry