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      Financial Product PositioningRemove Financial Product Positioning →

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      • June 1987 (Revised August 1988)
      • Case

      American Bank

      By: Robert S. Kaplan
      American Bank is developing a new system to compute product costs. The deregulated, more competitive environment for commercial banks has created both problems and opportunities for banking operations. In order to price existing products and assess the desirability of... View Details
      Keywords: System; Consolidation; Commercial Banking; SWOT Analysis; Fair Value Accounting; Cost Management; Price; Banking Industry; North and Central America; United States
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      Kaplan, Robert S. "American Bank." Harvard Business School Case 187-194, June 1987. (Revised August 1988.)
      • October 1986 (Revised February 2008)
      • Case

      Congoleum Corp. (Abridged)

      By: William E. Fruhan Jr.
      Describes the development and terms of the largest leveraged buyout up to the date of the case. The main problem is to value the positions of the various participants: lenders, equity holders, investment bankers, and management. This is an abridged version of an... View Details
      Keywords: Leveraged Buyouts; Mergers and Acquisitions; Financial Management; Negotiation Participants; Valuation
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      Fruhan, William E., Jr. "Congoleum Corp. (Abridged)." Harvard Business School Case 287-029, October 1986. (Revised February 2008.)
      • September 1986 (Revised August 1987)
      • Case

      Pressco, Inc.--1984

      By: William E. Fruhan Jr.
      A marketing representative of heavy industrial equipment needs to evaluate the net present value of his equipment from the perspective of the buyer under changing tax regulations. View Details
      Keywords: Machinery and Machining; Valuation; Product Positioning; Performance Evaluation; Taxation; Price; United States
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      Fruhan, William E., Jr. "Pressco, Inc.--1984." Harvard Business School Case 287-025, September 1986. (Revised August 1987.)
      • May 1986 (Revised October 1993)
      • Case

      Moet-Hennessy Group

      By: Malcolm S. Salter
      Presents the strategic and organizational problems of a venerable French firm pursuing product and financial diversification in an international context. View Details
      Keywords: Globalization; Product Marketing; Organizations; Diversification; France
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      Salter, Malcolm S. "Moet-Hennessy Group." Harvard Business School Case 386-191, May 1986. (Revised October 1993.)
      • January 1986 (Revised March 1997)
      • Case

      Horizon Group

      By: William A. Sahlman
      Contains a description of a situation confronting the co-founder of a company planning to produce software for microcomputers. The company has just completed raising money from some wealthy investors by forming an R&D Limited Partnership. Development of the program (an... View Details
      Keywords: Business or Company Management; Venture Capital; Partners and Partnerships; Business Plan; Outcome or Result; Research and Development; Financial Strategy; Corporate Finance; Information Technology Industry
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      Sahlman, William A. "Horizon Group." Harvard Business School Case 286-058, January 1986. (Revised March 1997.)
      • September 1985 (Revised January 1986)
      • Case

      Peter Wendell

      By: William A. Sahlman
      Contains a description of a decision confronting an employee of IBM in late 1981. Should he leave IBM to become head of a new venture capital fund which will specialize in technology investments? The case is designed to expose students to the nature of the opportunity... View Details
      Keywords: Personal Development and Career; Jobs and Positions; Opportunities; Valuation; Decision Choices and Conditions; Resignation and Termination; Venture Capital; Financial Services Industry; Financial Services Industry
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      Sahlman, William A. "Peter Wendell." Harvard Business School Case 286-008, September 1985. (Revised January 1986.)
      • September 1985
      • Background Note

      Evolution of Consumer Financial Products

      By: Dwight B. Crane
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      Crane, Dwight B. "Evolution of Consumer Financial Products." Harvard Business School Background Note 286-016, September 1985.
      • May 1985 (Revised November 1990)
      • Case

      Spinnaker Software Corp.

      By: Howard H. Stevenson
      Describes the problems faced by a company that has experienced remarkable growth, but growth which is below projections. The management must evaluate the company's position in the turbulent software industry. The two partners must then decide whether to cut back to... View Details
      Keywords: Decisions; Borrowing and Debt; Insolvency and Bankruptcy; Profit; Growth and Development; Growth and Development Strategy; Problems and Challenges; Software; Information Technology Industry
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      Stevenson, Howard H. "Spinnaker Software Corp." Harvard Business School Case 385-252, May 1985. (Revised November 1990.)
      • April 1985 (Revised September 1986)
      • Case

      CML Group, Inc.: Going Public (B)

      By: William A. Sahlman
      Contains a description of some issues confronting management of CML Group as the company progresses toward making an initial public offering. Among the issues and topics addressed in the case are: considerations in choosing an underwriting team, the initial public... View Details
      Keywords: Business or Company Management; Initial Public Offering; Financial Markets; Financial Strategy; Planning; Cost vs Benefits; Strategy; Entrepreneurship; Consumer Products Industry; Consumer Products Industry
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      Sahlman, William A. "CML Group, Inc.: Going Public (B)." Harvard Business School Case 285-092, April 1985. (Revised September 1986.)
      • February 1985 (Revised September 1988)
      • Case

      Komatsu Ltd.

      By: Christopher A. Bartlett
      Reviews and updates the structure and characteristics of the earth-moving equipment industry presented in the companion case, Caterpillar Tractor Co. After revealing that CAT has suffered major financial losses during the period from 1981 through 1984, the case... View Details
      Keywords: Financial Crisis; Machinery and Machining; Price; Growth and Development; Brands and Branding; Product Development; Production; Competitive Strategy; Global Strategy; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry
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      Bartlett, Christopher A. "Komatsu Ltd." Harvard Business School Case 385-277, February 1985. (Revised September 1988.)
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (A): The Dishwasher Market

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
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      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (A): The Dishwasher Market." Harvard Business School Case 385-045, August 1984.
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co.

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
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      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co." Harvard Business School Case 385-047, August 1984.
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (D): General Electric (GE)

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
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      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (D): General Electric (GE)." Harvard Business School Case 385-048, August 1984.
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (E): Sears' Dishwasher Dilemma

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
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      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (E): Sears' Dishwasher Dilemma." Harvard Business School Case 385-049, August 1984.
      • August 1984
      • Case

      Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)

      By: Joseph L. Bower
      Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry
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      Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (B): Design and Manufacturing Co. (D&M)." Harvard Business School Case 385-046, August 1984.
      • July 1984 (Revised September 1986)
      • Case

      CML Group, Inc.: Going Public (A)

      By: William A. Sahlman
      Describes a series of decisions confronting Charles Leighton, co-founder and chairman of the CML Group. CML is a successful participant in the leisure time industry with two lines of business: specialty retailing and recreational consumer products. The key issues in... View Details
      Keywords: Valuation; Going Public; Strategy; Business or Company Management; Cost vs Benefits; SWOT Analysis; Investment Banking; Financing and Loans; Planning; Corporate Finance; Consumer Products Industry; Consumer Products Industry
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      Sahlman, William A. "CML Group, Inc.: Going Public (A)." Harvard Business School Case 285-003, July 1984. (Revised September 1986.)
      • May 1984 (Revised August 1987)
      • Case

      Raymond Mushroom Corp.

      By: Benson P. Shapiro
      In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details
      Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry
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      Shapiro, Benson P. "Raymond Mushroom Corp." Harvard Business School Case 584-093, May 1984. (Revised August 1987.)
      • November 1983 (Revised May 1990)
      • Case

      Procter & Gamble Co. (A)

      By: John A. Quelch
      An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial... View Details
      Keywords: Product Positioning; Advertising; Product Launch; Brands and Branding; Consumer Products Industry; United States
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      Quelch, John A. "Procter & Gamble Co. (A)." Harvard Business School Case 584-047, November 1983. (Revised May 1990.)
      • August 1983
      • Background Note

      Note on Replicating Options with Position on Stock and Cash

      By: Andre F. Perold
      Keywords: Stocks; Cash
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      Perold, Andre F. "Note on Replicating Options with Position on Stock and Cash." Harvard Business School Background Note 284-006, August 1983.
      • March 1983
      • Article

      Brilliant but Cruel: Perceptions of Negative Evaluators

      By: T. M. Amabile
      Using edited excerpts from actual negative and positive book reviews, this research examined the hypothesis that negative evaluators of intellectual products will be perceived as more intelligent than positive evaluators. The results strongly supported the hypothesis.... View Details
      Keywords: Social Psychology; Situation or Environment; Performance Evaluation; Perception; Status and Position; Attitudes; Prejudice and Bias; Power and Influence
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      Amabile, T. M. "Brilliant but Cruel: Perceptions of Negative Evaluators." Journal of Experimental Social Psychology 19 (March 1983): 146–156. (Reprinted in: E. Aronson (Ed.) (1984), Readings about the social animal (3rd. ed.). San Francisco: Freeman.)
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